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Insights

Stay in the know with the latest news and resources from our experts.

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  • A search bar in dark mode hovering over a green cell phone being held in a person's hands. Data and information are spread throughout the image.

    Bing just made GEO measurable. What does that mean for marketers?

    February 23rd, 2026/ AI, Measurement, Microsoft/
  • A woman walking with their phone in their hand, carrying a cello case on their back. Text reads: Media Sync

    Media Sync for February 19, 2026: TikTok Shop’s new promotion program

    February 19th, 2026/ AI, Audience, Google, Measurement, Media, Media Sync, Meta, TikTok/
  • An unlocked green lock surrounded by a large group of smaller locked locks

    TikTok’s privacy policy changes: what marketers need to know

    February 17th, 2026/ Media, TikTok/
  • A human hand holding a green shopping cart on the left, and a white robotic hand holding credit card on the right in front of a white background.

    Google’s new AI shopping framework is gaining traction. Are brands ready?

    February 16th, 2026/ AI, Google/
  • A receiver catching an American football with their gloved right-hand.

    Super Bowl 2026: 5 key marketing questions, answered by Rise leaders

    February 6th, 2026/ Audience, Measurement, Media/
  • A woman pushing a shopping cart. Text reads: Media Sync

    Media Sync for January 29, 2026: Shoppable YouTube ads hit CTV

    January 29th, 2026/ Audience, Google, Measurement, Media, Media Sync, Meta, Microsoft/
  • Someone holding their cell phone with the ChatGPT interface on the screen, while also having ChatGPT ready on their laptop screen.

    ChatGPT ads are coming: what marketers need to know now

    January 21st, 2026/ AI, Audience, Media/
  • A person looking down at their phone with a dollar sign in a shopping cart appearing above the cell phone.

    Are Google’s Direct Offers the beginning of the AI-native price war?

    January 20th, 2026/ AI, Google, Media/
  • An illuminated lightbulb. Text reads: Media Sync

    Media Sync for January 14, 2026: CES 2026 media and ad tech trends

    January 14th, 2026/ AI, Audience, Google, Measurement, Media, Media Sync/
  • A tv screen showing an ad. Text reads: "Get Offer"

    CES 2026: AI boosts shoppable video, conversational commerce & more

    January 13th, 2026/ Audience, Google, Measurement, Media/
  • A green megaphone being held by a hand.

    AI in media isn’t new. It’s just loud. Make your strategy louder.

    January 9th, 2026/ AI, Google, Media/
  • A finger touching the digital realm while outdoors.

    Data-driven, human-led: Smarter marketing in the age of AI

    November 24th, 2025/ AI, Audience, Google/
  • A robotic hand using a computer mouse.

    The next evolution of media buying, powered by AI agents

    November 14th, 2025/ AI, Audience, Media/
  • Two colleagues sharing a high five during a work meeting.

    Why brands should demand radical transparency

    November 7th, 2025/ AI, Audience, Media/
  • Binary code circulating around a digital skull. Text reads: Media Sync

    Media Sync for October 29, 2025: OpenAI’s new web browser

    October 29th, 2025/ AI, Media, Media Sync/
  • Someone taking a photo of a ghostly cupcake

    From the other side: ghosts decry deepfakes, marketers nod in sympathy

    October 27th, 2025/ Audience, Measurement, Media/
  • A woman taking a selfie after opening a present.

    How organic social agility can elevate your holiday campaigns

    October 27th, 2025/ Audience, Measurement, Media, Meta, Snapchat, Social media, TikTok/
  • A long-exposure photo of a media billboard. Text reads: Media Sync

    Media Sync for October 22, 2025: TikTok’s enhanced AI campaign features

    October 22nd, 2025/ AI, Media, Media Sync/
  • Someone making a holiday purchase on their cell phone with their credit card.

    Why affiliate marketing deserves a front-row seat in holiday campaigns

    October 21st, 2025/ Affiliate marketing, Amazon, Audience, Media/
  • A woman looking at their cell phone with a coffee cup in their opposite hand

    Consumer sentiment: the growth lever too many brands underestimate

    October 14th, 2025/ Audience, Measurement/
  • Woman looking at her cell phone

    Media Sync for October 8, 2025: ChatGPT’s new shopping features

    October 8th, 2025/ AI, Media, Media Sync/
  • A woman enjoying their walk outside while carrying produce

    What regional retailers can teach us about hyperlocal marketing

    October 2nd, 2025/ Audience, Media/
  • A dial-up dialog box suspended above a corded landline phone.

    The last dial-up: AOL, AIM and the art of logging off

    September 30th, 2025/ Audience, Media/
  • A finger scrolling on a cell phone in a dark room.

    The 3 new non-negotiables of audience strategy

    September 25th, 2025/ Audience, Media/
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