Bing just made GEO measurable. What does that mean for marketers?
Microsoft just made one of the most important moves in the ...
Media Sync for February 19, 2026: TikTok Shop’s new promotion program
Rise Media Sync is a regular column from Rise that quickly ...
Google’s new AI shopping framework is gaining traction. Are brands ready?
The customer who just bought your product may not be human. ...
ChatGPT ads are coming: what marketers need to know now
It’s official. ChatGPT ads are coming soon. OpenAI says it will begin limited testing of ads in the U.S. in ...
Are Google’s Direct Offers the beginning of the AI-native price war?
Google dropped a small but strategically enormous announcement at NRF 2026: ...
Media Sync for January 14, 2026: CES 2026 media and ad tech trends
Rise Media Sync is a new column that quickly summarizes media ...
AI in media isn’t new. It’s just loud. Make your strategy louder.
Over the past year, AI has dominated headlines and industry stages ...
Data-driven, human-led: Smarter marketing in the age of AI
Insights from the Google x Rise Executive Growth Summit 2025 AI ...
The next evolution of media buying, powered by AI agents
Imagine a world where you simply input your campaign’s target audience ...
Why brands should demand radical transparency
In a candid interview with Adweek, Kristin “KJ” Jones, Senior VP, ...
