• A red paper boat separating itself from the yellow paper boats

    How brands can stand out in a sea of (AI-automated) sameness

    June 12th, 2025/ , /
  • A sketchbook-style hand coming out of a laptop screen holding shopping bags. Illustration by OpenAI.

    How marketers can optimize AI-driven product discovery and e-commerce

    June 12th, 2025/ , /
  • An android looking at a search bar with several eyes gazing at it

    From search to suggestion: Why agentic AI is the new influencer

    June 10th, 2025/ , /
  • A Nintendo Switch 2 on a black background

    Marketing lessons from the Nintendo Switch 2 launch

    June 5th, 2025/ , /
  • AI gasping and being questioned

    Why marketers need to be skeptical of AI ad automation announcements

    June 3rd, 2025/ /
  • A robotic hand inserting a debit card into a cell phone

    Google’s Shop with AI: Agentic AI disrupting commerce and retail media

    June 2nd, 2025/ /
  • Google Marketing Live 2025 header with Rise fractiles

    What Google Marketing Live 2025 means for the future of search, ads and AI

    May 29th, 2025/ /
  • Various sports equipment on the ground

    The 2025 upfronts made one thing clear — it’s game time for sports

    May 22nd, 2025/ /
  • Hands reaching through CRT monitors offering payment with a "thumbs-up" gesture

    Where things got murky: Principal media buying (and how brands are regaining clarity)

    May 15th, 2025/ /
  • Data trends over time

    How brands can maximize spend in uncertain economic times

    April 15th, 2025/ , , /
  • White arrows pointing up with one green arrow at the top

    Rethinking Media Success: The Rise of Incrementality

    January 14th, 2025/ /
  • Hands holding a laptop with a magnifying glass

    The Great Search Shift: How Generative Engines Are Changing Everything

    January 9th, 2025/ , /