• A man walking and looking at their phone. Text reads: Media Sync

    Media Sync for July 31, 2025: Amazon pulls out of Google Shopping ads

    July 31st, 2025/ , /
  • A Woman walking and looking at their cellphone with green headphones on

    4 steps to maximize media impact with smarter audience data-driven marketing

    July 29th, 2025/ , , /
  • Workstations connected to a green cube

    Marketing leaders are thinking about AI investment the wrong way

    July 29th, 2025/ , /
  • A woman consuming media through multiple screens

    The screen is queen: Leveraging video in a fragmented landscape

    July 25th, 2025/ , /
  • Many pedestrians walking across a striped crosswalk

    Audience-first doesn’t mean context-last: Rethinking media strategy

    July 23rd, 2025/ , /
  • Blocks with people walking through intersections

    Rethinking audience strategy: A guide for brands

    July 22nd, 2025/ , , , /
  • Woman sitting on a couch with packages stacked next to her which she smiles at her phone.

    Amazon held the longest Prime Day ever — but was it worth it?

    July 18th, 2025/ , , /
  • A green chair at the center of a ring of neutral chairs.

    Why test-and-control experiments should be every marketer’s superpower

    July 17th, 2025/ /
  • text: Media Sync with image of a running techy looking silhouette.

    Media Sync for July 16, 2025: OpenAI to launch new web browser

    July 16th, 2025/ , /
  • One green globe set apart from many blue globes

    Why precision is the new scale: Hyperlocal targeting that actually converts

    July 15th, 2025/ , /
  • A woman looking at her green phone while sitting outside

    Media Sync for July 9, 2025: Unpacking Instagram’s new search policy

    July 9th, 2025/ , /
  • A pair of well-manicured hands watching an Amazon shoe review on their phone

    What Amazon’s Prime Day can teach marketers about affiliate marketing

    July 8th, 2025/ , /
  • Green piggy bank on a pedestal

    The essential media performance audit checklist

    June 26th, 2025/ , , , /
  • The Cannes Lions logo

    What we saw and heard about the state of media at Cannes Lions 2025

    June 23rd, 2025/ /
  • Mechanical hand pressing a search button on a keyboard

    How AI is reshaping SEO — from keywords to context

    June 20th, 2025/ , , /
  • A blank billboard

    What OOH advertising needs to reach its true potential

    June 18th, 2025/ , , /
  • A green paper boat separating itself from the black paper boats

    How brands can stand out in a sea of (AI-automated) sameness

    June 12th, 2025/ , /
  • Man looking at credit card while using a laptop

    How marketers can optimize AI-driven product discovery and e-commerce

    June 12th, 2025/ , /
  • Dark silhouette holding up a flashlight beam

    From search to suggestion: Why agentic AI is the new influencer

    June 10th, 2025/ , /
  • A Nintendo Switch 2 on a black background

    Marketing lessons from the Nintendo Switch 2 launch

    June 5th, 2025/ , /
  • Megaphone projecting shape of sound

    Why marketers need to be skeptical of AI ad automation announcements

    June 3rd, 2025/ /
  • Human hand holding smartphone alongside mechanical hand holding a credit card

    Google’s Shop with AI: Agentic AI disrupting commerce and retail media

    June 2nd, 2025/ /
  • Google Marketing Live 2025 header with Rise fractiles

    What Google Marketing Live 2025 means for the future of search, ads and AI

    May 29th, 2025/ /
  • Various sports equipment on the ground

    The 2025 upfronts made one thing clear — it’s game time for sports

    May 22nd, 2025/ /