Measurement Archives

Cumulus v. Nielsen: What the audio measurement fight means for marketers

Jabari Clifton2026-03-26T15:32:23-05:00March 26th, 2026|Categories: Insights|Tags: Measurement|

The Cumulus Media v. Nielsen lawsuit isn’t just a dispute between ...

Jabari Clifton2026-03-24T15:05:20-05:00March 24th, 2026|Categories: Insights|Tags: Audience, Measurement, Media|

Out-of-home (OOH) advertising plays a unique and powerful role in the ...

Jabari Clifton2026-02-23T16:18:20-05:00February 23rd, 2026|Categories: Insights|Tags: AI, Measurement, Microsoft|

Microsoft just made one of the most important moves in the ...

Jabari Clifton2026-02-22T12:22:24-05:00February 19th, 2026|Categories: Insights|Tags: AI, Audience, Google, Measurement, Media, Media Sync, Meta, TikTok|

Rise Media Sync is a regular column from Rise that quickly ...

Jabari Clifton2026-02-22T12:22:27-05:00February 6th, 2026|Categories: Insights|Tags: Audience, Measurement, Media|

The Super Bowl has long been marketing’s moment to shine. But ...

Jabari Clifton2026-02-22T12:22:28-05:00January 29th, 2026|Categories: Insights|Tags: Audience, Google, Measurement, Media, Media Sync, Meta, Microsoft|

Rise Media Sync summarizes media and platform news of interest to ...

Jabari Clifton2026-01-13T18:09:21-05:00January 14th, 2026|Categories: Insights|Tags: AI, Audience, Google, Measurement, Media, Media Sync|

Rise Media Sync is a new column that quickly summarizes media ...

Jabari Clifton2026-04-20T09:14:43-05:00January 13th, 2026|Categories: Insights|Tags: Audience, Google, Measurement, Media|

CES continues to serve as the annual kickoff for how the ...

Jabari Clifton2026-03-30T14:02:15-05:00October 27th, 2025|Categories: Insights|Tags: Audience, Measurement, Media|

This Halloween, the veil between worlds is thin and the spirits ...

The power of organic social during the holidays The holiday ...