Measurement Archives

Consumer sentiment: the growth lever too many brands underestimate

Jabari Clifton2025-10-14T07:11:33-05:00October 14th, 2025|Categories: Insights|Tags: Audience, Measurement|

When it comes to driving brand growth, few things are more ...

Jabari Clifton2025-09-22T13:50:14-05:00September 22nd, 2025|Categories: Insights|Tags: Google, Measurement, Media|

We’ve been fielding questions from Rise clients about Google’s recent testing ...

Jabari Clifton2025-08-20T14:29:07-05:00August 20th, 2025|Categories: Insights|Tags: Measurement, Media|

Affiliate marketing has long been labeled a “bottom-of-the-funnel” channel — a ...

Jabari Clifton2025-08-05T15:04:58-05:00August 5th, 2025|Categories: Insights|Tags: Audience, Measurement, Meta|

Audience targeting has been on my mind lately, probably because I’ve ...

Jabari Clifton2025-07-29T15:39:28-05:00July 29th, 2025|Categories: Insights|Tags: Audience, Measurement, Media|

Marketers are drowning in dashboards: Clicks, CPMs, CTRs, impressions, intent scores. ...

Angela2025-08-15T16:14:13-05:00July 22nd, 2025|Categories: Insights|Tags: Audience, Measurement, Media, Resources|

Rethinking audience strategy: A guide for brands Seven things marketers ...

Angela2025-07-18T11:05:34-05:00July 18th, 2025|Categories: Insights|Tags: Amazon, Measurement, Media|

Look, we love Prime Day as much as anybody. In addition to ...

Collin Delrow2025-07-24T15:08:58-05:00June 26th, 2025|Categories: Insights|Tags: Audience, Measurement, Media, Resources|

The essential media performance audit checklist A tactical framework for ...

Jabari Clifton2025-07-24T15:10:04-05:00June 18th, 2025|Categories: Insights|Tags: Audience, Measurement, Media|

The out of home (OOH) industry is reaching a pivotal moment ...

Angela2025-05-15T14:33:56-05:00April 15th, 2025|Categories: Insights|Tags: Audience, Measurement, Media|

Navigating market pressure with the right partners and media optimization strategies We ...