In a candid interview with Adweek, Kristin “KJ” Jones, Senior VP, Integrated Media Strategy & Client Development at Rise, opens by acknowledging the skepticism many brands bring to new agency relationships: “It can take a little bit of time to build that trust if they’re feeling burnt,” she says. Through her role at Rise, Jones explains, the aim is to flip that dynamic — to surprise clients with an agency experience that genuinely feels different. One that starts with full transparency.
“To me,” Jones says, “transparency is part of everything that we do. It starts with the very first interactions that we have when we’re on a pitch, and it means the team in the room is the team that’s going to be working with the client.” In other words, no bait-and-switch.
And transparency extends to pricing, too. “We don’t have non-disclosed pricing models,” she says.
Jones also offers her thoughts on:
- Why principal-based media buying is bad for brands.
- The digital marketing services that have become commoditized.
- The advantages of being part of Quad. (Rise is a Quad agency.)
- Why some brands are moving work in-house.
- What AI can’t replace.
Worth the click: Read the entire interview at Adweek.com.
