Media Archives

4 major shifts in consumer behavior that marketers need to monitor

Jabari Clifton2026-07-10T10:15:35-05:00July 10th, 2026|Categories: Insights|Tags: Audience, Measurement, Media|

“Beyond Trends: Four Major Ways Culture Is Recalibrating in 2026” is ...

Jabari Clifton2026-07-10T11:40:21-05:00May 11th, 2026|Categories: Insights|Tags: Media|

Marketers know that media management is messier than ever. Thankfully, Forrester ...

Jabari Clifton2026-03-24T15:05:20-05:00March 24th, 2026|Categories: Insights|Tags: Audience, Measurement, Media|

Out-of-home (OOH) advertising plays a unique and powerful role in the ...

Jabari Clifton2026-02-22T12:22:24-06:00February 19th, 2026|Categories: Insights|Tags: AI, Audience, Google, Measurement, Media, Media Sync, Meta, TikTok|

Rise Media Sync is a regular column from Rise that quickly ...

Jabari Clifton2026-02-22T12:22:25-06:00February 17th, 2026|Categories: Insights|Tags: Media, TikTok|

On Jan. 22, TikTok announced the creation of TikTok USDS Joint ...

Jabari Clifton2026-02-22T12:22:27-06:00February 6th, 2026|Categories: Insights|Tags: Audience, Measurement, Media|

The Super Bowl has long been marketing’s moment to shine. But ...

Jabari Clifton2026-02-22T12:22:28-06:00January 29th, 2026|Categories: Insights|Tags: Audience, Google, Measurement, Media, Media Sync, Meta, Microsoft|

Rise Media Sync summarizes media and platform news of interest to ...

Jabari Clifton2026-01-21T15:26:29-06:00January 21st, 2026|Categories: Insights|Tags: AI, Audience, Media|

It’s official. ChatGPT ads are coming soon. OpenAI says it will begin limited testing of ads in the U.S. in ...

Jabari Clifton2026-01-20T15:01:25-06:00January 20th, 2026|Categories: Insights|Tags: AI, Google, Media|

Google dropped a small but strategically enormous announcement at NRF 2026: ...

Jabari Clifton2026-01-13T18:09:21-06:00January 14th, 2026|Categories: Insights|Tags: AI, Audience, Google, Measurement, Media, Media Sync|

Rise Media Sync is a new column that quickly summarizes media ...