How should brands be thinking about OOH advertising in 2026?
Out-of-home (OOH) advertising plays a unique and powerful role in the ...
Media Sync for February 19, 2026: TikTok Shop’s new promotion program
Rise Media Sync is a regular column from Rise that quickly ...
TikTok’s privacy policy changes: what marketers need to know
On Jan. 22, TikTok announced the creation of TikTok USDS Joint ...
Super Bowl 2026: 5 key marketing questions, answered by Rise leaders
The Super Bowl has long been marketing’s moment to shine. But ...
Media Sync for January 29, 2026: Shoppable YouTube ads hit CTV
Rise Media Sync summarizes media and platform news of interest to ...
ChatGPT ads are coming: what marketers need to know now
It’s official. ChatGPT ads are coming soon. OpenAI says it will begin limited testing of ads in the U.S. in ...
Are Google’s Direct Offers the beginning of the AI-native price war?
Google dropped a small but strategically enormous announcement at NRF 2026: ...
Media Sync for January 14, 2026: CES 2026 media and ad tech trends
Rise Media Sync is a new column that quickly summarizes media ...
CES 2026: AI boosts shoppable video, conversational commerce & more
CES continues to serve as the annual kickoff for how the ...
AI in media isn’t new. It’s just loud. Make your strategy louder.
Over the past year, AI has dominated headlines and industry stages ...
