To find the most valuable audiences and people, you have to understand your individual customer — their behaviors and passions. This takes data, better data — more resilient data. It also takes the rigor and tools to analyze the data to get a true view of consumers.
Know your audience with better data
The data we use to understand your audience starts with the most resilient data around. Most people only have one place they call home and this is what our data stack is built on.
Quad is the #1 direct mail provider in the country — linking Rise to a proprietary and resilient data set that reaches 97% of the U.S. adult population. We couple those 250M consumers with over 20K data and contextual insights that can be activated across all media touchpoints.
Adding household interests and passions to more widely used standard data, takes you beyond the game of traditional targeting to actually knowing consumers.
Unlock passions to better connect with your audience
Connections Planning is our people-focused design process that tailors messaging across paid, owned, and earned touchpoints building authentic connections that resonate with audience passions and receptive moments.
The human experience
We design the human experience of your brand by developing and orchestrating:
The Who
Strategic audience opportunity
The When
Moments when people are the most receptive
The Where
Full communications channel experience
The What
Most impactful messaging opportunities
The Why
How this will drive behavior change
