The essential media performance audit checklist

A tactical framework for evaluating media performance and maximizing your budget

June 26th, 2025

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The essential media performance audit checklist preview

Media dollars are too precious to waste. Whether you’re hiring a new agency, building an in-house team or just trying to light a fire under your current AOR, this audit gives you the tools to pressure-test every line of media spend.

Inside, you’ll find:

  • A step-by-step performance audit

  • A checklist to uncover inefficiencies and misalignment

  • A market mapping tool that blends demand signals with brand strength

  • Guidance on how to defend your media budget with data

This isn’t just a media audit. It’s a smarter way to approach marketing performance.

Download the checklist and start building a strategy that’s measurable, defensible and built for genuine business impact.