Insight: To determine the largest audience pools, and which audiences should continue to be targeted, we analyzed historical audience data looking at engagement and ROAS. We found that remarketing from three specific audiences were the most successful: client provided CRM lists (“CRM lists”), users who viewed the retailer’s Snapchat content (“view content”), and those who added a product to their carts, but had not yet purchased (“add to cart”). Action : By determining the audiences that had the highest incremental opportunity, we launched a Snapchat refresh with a focus on remarketing, specifically from those high value audiences — CRM lists, View Content, and Add to Cart. Insight: We reviewed the top ad types for Pinterest and Meta and found that dynamic ads featuring products on sale saw the highest return. Action : We applied these learnings and prioritized Product Catalog Ads (shoppable ad formats designed to feature products (or services) that a business sells online using a product feed. This ad format showcases static or dynamic creative.) to run on Snapchat during relevant sale dates, alongside evergreen campaigns. The Catalog Sale ads supplemented the evergreen campaigns with Conversion objectives that were live on an ongoing basis and featured best selling products. Insight: We combined efforts with our partners at Snapchat to explore what additional kinds of ads and content were ideal to capture the attention of ideal users for this retailer. Action: The creation of three ad types: A Snap Ad, a Story Ad, and a Collection Ad.

Audiences Insight: With the initial rollout successfully covering remarketing tactics, the campaigns had not yet reached economies of scale. Action: It was time to test into prospecting . First, we added different prospecting audiences to the sale campaigns, including interest based and CRM lookalikes. They proved effective there and were quickly added to the evergreen campaigns as well. Ad Types Insight: Relative to our ROAS goals and the other ad types, Snap ads were performing below expectation, especially for sale campaigns. Action: We discontinued Snap ads for sale campaigns, and kept a minimal presence of them on the evergreen campaigns. This intentionally allowed us to keep ad type diversity and reach people in different placements, while also putting extra focus on the top performing ad types : Story and Collection ads.

This leading fitness apparel retailer knew that their presence on various social media platforms helped them reach their consumers and authentically tell their brand story. They promoted their best sellers and essential products along with layering on intermittent sale campaigns when needed. However, they needed a plan to talk to their existing target audiences in new ways and more effectively increase Return on Ad Spend (ROAS).

Rise identified the highest impact opportunities by reviewing the brand’s paid social advertising portfolio across platforms. Knowing that Snapchat has a unique audience and ad types with superior social commerce capabilities, we focused on Snapchat as the best place to start. In order to outline a recommended Snapchat media plan, we started with the data. Our team ran an audit on the existing Snapchat campaign structures, audience targeting, and creative strategy. We broke that down into two phases— Refresh and Expand —beginning each phase by defining the audiences and then incorporating ad types and creative.

As a solid evergreen tactic, PMax now represents 25% of the 2025 budget, delivering nearly a third of overall conversions. The confidence in that campaign, paired with Rise’s extensive partnership with Microsoft, allowed America’s Best to reach a wider audience by experimenting with Audience ads, utilizing America’s Best new “Every Eye Deserves Better” brand creative, with its high-energy red, white and blue graphics and fresh-faced imagery. The strategic pairing of these new ads along with tailored personalization using PMax to maximize conversions and Audience ads to target audiences proved a powerful mix that customized engagements, drove 40% of total site traffic, nearly doubled impressions and significantly increased click-through.

The ecosystem of Microsoft’s properties and partner sites (such as Bing, MSN, Outlook and Yahoo) provides an attractive canvas to experiment with while reaching more niche audiences. Since the Microsoft properties had already shown promise with the conversion-focused PMax campaign, the team was ready to build out the rest of the funnel with Audience ads.

America’s Best turned to Rise, a Quad agency, once again to test AI-automated solutions on Microsoft properties. In its previous 2023-’24 campaign, Rise used Microsoft’s Performance Max (PMax) for lower-funnel tactics to increase eye exam signups and reduce CPA. Thanks to the success of that campaign , Rise recommended exploring higher-funnel search and static image native ad placements with Audience ads in 2025.

In a dilemma that marketers everywhere can relate to, America’s Best needed to grow its audience while maneuvering in an increasingly complex digital environment. The key objective for this campaign was to create awareness of America’s Best at the top of the funnel for consumers who may not know the brand.

Known for its accessible pricing and scroll-stopping promotions, America’s Best is a flagship brand of National Vision, Inc. (NVI). Since its inception in 1978, America’s Best has incrementally expanded across 31 U.S. states, opening its 1,000th store in Philadelphia in 2024. Paired with a brand overhaul in summer 2025, the name of the marketing game for America's Best is converting web users into eye exam signups.

As the marketing function for dairy farmers and importers, Dairy Management Inc. (DMI) is tasked with ensuring Americans purchase, consume and feel good about dairy products. Today’s dairy marketing goes beyond the famous milk mustaches of the ’90s (which are still having a moment ) to include gooey, cheesy pizza close-ups, talking cows and protein-packed cottage cheese recipes. While the positive sentiment around dairy ebbs and flows, DMI must continue to cultivate consumer trust in dairy with its healthy nutrients and affordability messaging to ultimately boost sales across the industry.

Phase 1: Refresh

Phase 2: Expand

The challenge

The strategy

The solution

The insights

The strategy

The challenge

Their story

Their story

Connect with an expert

About Rise

Follow us on LinkedIn

Solutions

Expertise