The strategy

America’s Best turned to Rise, a Quad agency, once again to test AI-automated solutions on Microsoft properties. In its previous 2023-’24 campaign, Rise used Microsoft’s Performance Max (PMax) for lower-funnel tactics to increase eye exam signups and reduce CPA. Thanks to the success of that campaign, Rise recommended exploring higher-funnel search and static image native ad placements with Audience ads in 2025.

Jabari Clifton2025-11-17T14:16:22-05:00November 6th, 2025|Categories: NVI-112025|

About the Author: Jabari Clifton

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