As the marketing function for dairy farmers and importers, Dairy Management Inc. (DMI) is tasked with ensuring Americans purchase, consume and feel good about dairy products. Today’s dairy marketing goes beyond the famous milk mustaches of the ’90s (which are still having a moment) to include gooey, cheesy pizza close-ups, talking cows and protein-packed cottage cheese recipes.
While the positive sentiment around dairy ebbs and flows, DMI must continue to cultivate consumer trust in dairy with its healthy nutrients and affordability messaging to ultimately boost sales across the industry.
