As a solid evergreen tactic, PMax now represents 25% of the 2025 budget, delivering nearly a third of overall conversions. The confidence in that campaign, paired with Rise’s extensive partnership with Microsoft, allowed America’s Best to reach a wider audience by experimenting with Audience ads, utilizing America’s Best new “Every Eye Deserves Better” brand creative, with its high-energy red, white and blue graphics and fresh-faced imagery.
The strategic pairing of these new ads along with tailored personalization using PMax to maximize conversions and Audience ads to target audiences proved a powerful mix that customized engagements, drove 40% of total site traffic, nearly doubled impressions and significantly increased click-through.
