How brands can stand out in a sea of (AI-automated) sameness
In recent days/weeks, Meta unveiled Advantage+ Ads and Meta Advantage+ Creative, Amazon ...
How marketers can optimize AI-driven product discovery and e-commerce
With the recent integration of product recommendations into ChatGPT’s search experience, ...
From search to suggestion: Why agentic AI is the new influencer
AI is no longer just a tool, it’s a participant. From ...
Marketing lessons from the Nintendo Switch 2 launch
How Nintendo turned a console release into a masterclass in retail ...
Why marketers need to be skeptical of AI ad automation announcements
Meta is planning to fully automate AI-driven ad creation by 2026, ...
Google’s Shop with AI: Agentic AI disrupting commerce and retail media
Fundamental disruptions in online shopper marketing are just ahead. In May, ...
What Google Marketing Live 2025 means for the future of search, ads and AI
The Google Marketing Live 2025 event was not about unveiling a ...
The 2025 upfronts made one thing clear — it’s game time for sports
Whether the announcement of Michael Jordan’s involvement in the return of NBA ...
Where things got murky: Principal media buying (and how brands are regaining clarity)
The media landscape has never been crystal clear, but in recent ...
How brands can maximize spend in uncertain economic times
Navigating market pressure with the right partners and media optimization strategies We ...
