The 3 new non-negotiables of audience strategy
We spend a lot of time assessing audience strategy at Rise. ...
Google’s 100-result parameter change: Why less might be more for SEO
We’ve been fielding questions from Rise clients about Google’s recent testing ...
Google Ads AI Max boosts your reach, but can your workflows keep up?
Google has officially rolled out AI Max for Search campaigns, a long-anticipated ...
Media Sync for September 10, 2025: Apple’s AI-powered search engine
Rise Media Sync summarizes media and platform news of interest to marketers. ...
Media Sync for August 27, 2025: Referral traffic from ChatGPT plummets
Rise Media Sync summarizes media and platform news of interest to marketers. Here ...
Unlocking the full-funnel value of affiliate marketing
Affiliate marketing has long been labeled a “bottom-of-the-funnel” channel — a ...
Media Sync for August 13, 2025: ESPN strikes $3B NFL media rights deal
Rise Media Sync is a new column from Rise that quickly ...
How consumer behavior is driving the evolution of messenger ads
As consumers increasingly turn to messaging apps for more than just ...
Media Sync for July 31, 2025: Amazon pulls out of Google Shopping ads
Rise Media Sync is a new column from Rise that quickly ...
4 steps to maximize media impact with smarter audience data-driven marketing
Marketers are drowning in dashboards: Clicks, CPMs, CTRs, impressions, intent scores. ...
