
Entertainment isn’t what it used to be. We’ve gone from scheduled, passive programming to a landscape where entertainment is immediately accessible and globally available. People can capture, edit, and publish content very quickly and easily, producing creative that is more personal, more authentic, and more relatable than ever before. How to best take advantage of this current reality is constantly evolving and uses a language that not everyone speaks.
Rise, a Quad company and Meta partnered to tackle this massive creative opportunity on Meta’s fasting growing content format, Reels. Rohith Bhatia, Business Product Marketing Manager at Meta, and Deanna Devlin, Rise’s Creative Director, teamed up to share how to speak the language of Reels and supercharge your business results.
Check out the full webinar video and detailed recap below for everything you need to make Reels content that converts.
Rohith Bhatia: Why Reels? Why now?
Within digital marketing, creative is the top performance difference maker and represents the number one opportunity to take your results to the next level. Meta’s Reels placement is a rich creative canvas where brands can turn attention into action with the right creative. Reels can can surprise us, teach us something we didn’t know, or introduce us to a brand or product we haven’t met yet.
The Reels system of communication is characterized by a set of trends, culture codes, and visual vocabulary. Because Reels is a language, the stories it can tell are limitless. In fact, any brand – regardless of their product, business size or production budget – can create a great Reel. So the question is, why Reels?
Reels is growing
Reels is Meta’s fastest growing content format and a crucial component of Meta’s Discovery Engine. Don’t take our word for it though, the numbers prove how much people love consuming this short form, video content.
Reels spark action
As Reels grow, they are also proving to be formidable drivers of action. These bite-sized, engaging videos are revolutionizing the way brands connect with and convert their audiences. Testing showed that adding Native Reels (creative assets designed specifically for Reels) using the “language of Reels” creative approach, outperforms business-as-usual creative (BAU) for lower-funnel campaign objectives. Check out these Reels driven, material performance gains:
Deanna Devlin: Adding strategy to creative
Rohith Bhatia: Reels creative essentials
Deanna Devlin: The language of Reels
In this webinar, Rise Interactive and Meta delved into the language of Reels for brands to learn how to make content that is both compelling and strategic. Want to authentically elevate your social media marketing and commerce? Contact us today!