Rise Partnerships: 2024 Highlights To-Date

It’s hard to believe we’re already over halfway through 2024! As we reflect on the year so far, we’re excited to highlight the standout moments from Rise Partnerships. Join us as we revisit our latest collaborations, notable achievements, and key updates. Let’s explore the milestones that are shaping our industry’s future. 

The Partner Summit Scoop: What We Learned

Our team stays ahead of industry trends by actively engaging in partner conferences, keeping us well-informed and on the cutting edge. As expected, AI continued as a prominent theme across all the updates and discussions. Here’s a quick recap of the key takeaways from each summit.

Google Marketing Live:

At Google Marketing Live, the spotlight was on groundbreaking AI-driven tools designed to revolutionize creative processes, enabling marketers to generate highly personalized and engaging ad content with unprecedented efficiency. This innovation promises to transform how brands connect with their audiences through more dynamic and tailored advertising experiences.

iPX Conference:

Our affiliate and creator marketing platform partner, Impact.com, announced several product updates at their annual conference, iPX. These include Creator 1.5, now using AI for automated outreach and the launch of Advocate, a scalable and configurable customer referral solution driving very effective CPAs.

Meta Performance Summit:

At the Meta Performance Summit, the significance of customer signals for automation was emphasized. Meta shared the rollout of an advanced AI ads creation tool, highlighting the profound impact of automated targeting and uncovering 50% of hidden consumer interests.

TikTok World 2024:

TikTok World 2024 introduced new features and trends, focusing on maximizing Return on Creative and creating engaging brand moments. Rise is also participating in their recently launched TikTok Media Buying Certification program.

Cannes Lions 2024:

Rise and Quad attended the Cannes Lions International Festival of Creativity, where our team engaged in high-level discussions on business transformation, digital innovation, and the evolving landscape of creative marketing. We explored emerging trends, networked with industry leaders, and exchanged insights on how to drive impactful results in an increasingly competitive market.

Partnership Highlights

• Rise upheld its top-tier partner statuses with Google, Meta, and Microsoft. These designations enable us to be at the forefront of trends and have access to innovative tools, product roadmaps, alpha/beta testing, and exclusive events, driving significant growth for our clients. An example is our recent Executive Growth Summit event where Rise, Google, and our client brands took attendees through a journey on how to best address today’s marketing challenges.

• Earlier this year we were thrilled to be named as one of the five agencies to receive the Snapchat Advanced Partner badge! This recognition not only reflects our expertise in Snapchat marketing but our unwavering commitment to providing cutting-edge solutions for our clients through our partnerships.

• As CTV and Smart TV advertising continues to grow exponentially, so has our focus on key partnerships in this space. Our collaboration with Roku, which leads the North American CTV device market with a 48% share, and The Trade Desk enables us to provide our clients with advanced strategies and optimized pricing tailored for the booming streaming landscape.

• With a long-standing focus on commerce, we helped pioneer the retail media landscape, being among the first three agencies in the Amazon Agency Partnership program. Since then, we’ve expanded our partnerships to include major networks such as Target, Home Depot, Kohl’s, Walgreens, and Kroger. Most recently, our certification with Instacart has enhanced our capabilities and the results we deliver for our clients.

Return Back to Office with Partner Lunch & Learns

We’ve been lunching while learning with the help of our partners! Rise Partnerships has curated a dynamic series of partner led, Lunch & Learn sessions across our offices in Chicago, Mexico City, and Buenos Aires, aimed at driving continuous learning and innovation within our team. With over two dozen sessions featuring platforms such as Snapchat, TikTok, Yelp, and Microsoft as well as media, creative, audience, and measurement solution providers like LoopMe, Invoca, Captiv8, Teads, and Dstillery, we’re grateful to our partners for keeping us abreast of the latest developments in the ever-evolving media landscape.

Stay tuned for more updates in the next issue of Rise’s Partnership highlights! Interested in learning more? Contact us today!