Marketers know that media management is messier than ever. Thankfully, Forrester has arrived to bring some much-needed clarity to the industry by dropping a new report, The Media Management Services Landscape, Q2 2026, that profiles 35 providers in the category.
Rise is pleased (actually, thrilled) to note that we’re a part of the high-profile report.
Inclusion in the report gives us increased visibility as we continue to evolve modern media practice, helping the industry pivot away from fragmented media execution and toward models that unify strategy, activation, measurement and business outcomes. For marketers reassessing their agency rosters, that kind of integration is increasingly crucial.
“Marketers are demanding more accountability in media, but they’re often not getting it. That’s because a lot of agencies are just not equipped to deliver transparently — by design. To me, Rise’s inclusion in Forrester’s Media Management Services Landscape reflects the kind of transparent media model marketers need now.”
In The Media Management Services Landscape, Q2 2026, Rise is identified as a North America–focused agency with strengths across healthcare, manufacturing and production of consumer products, and retail. Today, Rise’s full-service, omnichannel approach is helping clients like Gorilla Glue and Dairy Management Inc. gain a sharper view of performance, creating optimization opportunities along the way to maximize return on ad spend.
In building its report, Forrester asked each agency in the Landscape to select the top business scenarios for which clients select them and determined which are the extended business scenarios that acknowledge differentiation among the providers. Rise is shown in the report as having selected communications strategy, data strategy and marketing mix modeling as top reasons clients work with us out of those extended business scenarios.
How Forrester defines media management services
For the record, Forrester defines media management services as providers that “amplify media investments through audience understanding, communications strategy, channel planning, publisher negotiation/buying, and continuous optimization to provide brands with efficient and effective customer engagement,” per the report.
Marketers’ top challenge, according to Forrester
As Forrester notes in its report, “Marketers’ top challenge is measuring the ROI of marketing efforts to provide a deeper understanding of media’s effect on business objectives.”
Rise’s approach is to pave the way for that understanding by streamlining, unifying and clarifying media execution.
“Marketers do not need more complexity from their media partners. They need sharper audience insight, stronger activation and measurement they can trust. That is where we have been focused — helping clients make smarter media decisions and connect execution more directly to performance.”
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
