What we saw and heard about the state of media at Cannes Lions 2025
Cannes Lions 2025 showed just how fast media is evolving. Every ...
How AI is reshaping SEO — from keywords to context
As large language models (LLMs) and AI-generated answers become more deeply ...
What OOH advertising needs to reach its true potential
The out of home (OOH) industry is reaching a pivotal moment ...
How brands can stand out in a sea of (AI-automated) sameness
In recent days/weeks, Meta unveiled Advantage+ Ads and Meta Advantage+ Creative, Amazon ...
How marketers can optimize AI-driven product discovery and e-commerce
With the recent integration of product recommendations into ChatGPT’s search experience, ...
From search to suggestion: Why agentic AI is the new influencer
AI is no longer just a tool, it’s a participant. From ...
Marketing lessons from the Nintendo Switch 2 launch
How Nintendo turned a console release into a masterclass in retail ...
Why marketers need to be skeptical of AI ad automation announcements
Meta is planning to fully automate AI-driven ad creation by 2026, ...
Google’s Shop with AI: Agentic AI disrupting commerce and retail media
Fundamental disruptions in online shopper marketing are just ahead. In May, ...
What Google Marketing Live 2025 means for the future of search, ads and AI
The Google Marketing Live 2025 event was not about unveiling a ...
