4 steps to maximize media impact with smarter audience data-driven marketing
Marketers are drowning in dashboards: Clicks, CPMs, CTRs, impressions, intent scores. ...
Marketing leaders are thinking about AI investment the wrong way
Recently, NVIDIA CEO Jensen Huang made headlines when he succinctly articulated ...
The screen is queen: Leveraging video in a fragmented landscape
It’s no secret that video is one of the most powerful ...
Audience-first doesn’t mean context-last: Rethinking media strategy
LinkedIn recently reminded me that this is my 20th year in ...
Rethinking audience strategy: A guide for brands
Rethinking audience strategy: A guide for brands Seven things marketers ...
Why precision is the new scale: Hyperlocal targeting that actually converts
Scale used to mean size in media buying. Now it means precision. ...
The essential media performance audit checklist
The essential media performance audit checklist A tactical framework for ...
What OOH advertising needs to reach its true potential
The out of home (OOH) industry is reaching a pivotal moment ...
How brands can stand out in a sea of (AI-automated) sameness
In recent days/weeks, Meta unveiled Advantage+ Ads and Meta Advantage+ Creative, Amazon ...
How marketers can optimize AI-driven product discovery and e-commerce
With the recent integration of product recommendations into ChatGPT’s search experience, ...
