• A search bar in dark mode hovering over a green cell phone being held in a person's hands. Data and information are spread throughout the image.

    Bing just made GEO measurable. What does that mean for marketers?

    February 23rd, 2026/ , , /
  • A woman walking with their phone in their hand, carrying a cello case on their back. Text reads: Media Sync

    Media Sync for February 19, 2026: TikTok Shop’s new promotion program

    February 19th, 2026/ , , , , , , , /
  • An unlocked green lock surrounded by a large group of smaller locked locks

    TikTok’s privacy policy changes: what marketers need to know

    February 17th, 2026/ , /
  • A human hand holding a green shopping cart on the left, and a white robotic hand holding credit card on the right in front of a white background.

    Google’s new AI shopping framework is gaining traction. Are brands ready?

    February 16th, 2026/ , /
  • A receiver catching an American football with their gloved right-hand.

    Super Bowl 2026: 5 key marketing questions, answered by Rise leaders

    February 6th, 2026/ , , /
  • A woman pushing a shopping cart. Text reads: Media Sync

    Media Sync for January 29, 2026: Shoppable YouTube ads hit CTV

    January 29th, 2026/ , , , , , , /
  • Someone holding their cell phone with the ChatGPT interface on the screen, while also having ChatGPT ready on their laptop screen.

    ChatGPT ads are coming: what marketers need to know now

    January 21st, 2026/ , , /
  • A person looking down at their phone with a dollar sign in a shopping cart appearing above the cell phone.

    Are Google’s Direct Offers the beginning of the AI-native price war?

    January 20th, 2026/ , , /
  • An illuminated lightbulb. Text reads: Media Sync

    Media Sync for January 14, 2026: CES 2026 media and ad tech trends

    January 14th, 2026/ , , , , , /
  • A tv screen showing an ad. Text reads: "Get Offer"

    CES 2026: AI boosts shoppable video, conversational commerce & more

    January 13th, 2026/ , , , /
  • A green megaphone being held by a hand.

    AI in media isn’t new. It’s just loud. Make your strategy louder.

    January 9th, 2026/ , , /
  • A finger touching the digital realm while outdoors.

    Data-driven, human-led: Smarter marketing in the age of AI

    November 24th, 2025/ , , /
  • A robotic hand using a computer mouse.

    The next evolution of media buying, powered by AI agents

    November 14th, 2025/ , , /
  • Two colleagues sharing a high five during a work meeting.

    Why brands should demand radical transparency

    November 7th, 2025/ , , /
  • Binary code circulating around a digital skull. Text reads: Media Sync

    Media Sync for October 29, 2025: OpenAI’s new web browser

    October 29th, 2025/ , , /
  • Someone taking a photo of a ghostly cupcake

    From the other side: ghosts decry deepfakes, marketers nod in sympathy

    October 27th, 2025/ , , /
  • A long-exposure photo of a media billboard. Text reads: Media Sync

    Media Sync for October 22, 2025: TikTok’s enhanced AI campaign features

    October 22nd, 2025/ , , /
  • Someone making a holiday purchase on their cell phone with their credit card.

    Why affiliate marketing deserves a front-row seat in holiday campaigns

    October 21st, 2025/ , , , /
  • A woman looking at their cell phone with a coffee cup in their opposite hand

    Consumer sentiment: the growth lever too many brands underestimate

    October 14th, 2025/ , /
  • Woman looking at her cell phone

    Media Sync for October 8, 2025: ChatGPT’s new shopping features

    October 8th, 2025/ , , /
  • A woman enjoying their walk outside while carrying produce

    What regional retailers can teach us about hyperlocal marketing

    October 2nd, 2025/ , /
  • A dial-up dialog box suspended above a corded landline phone.

    The last dial-up: AOL, AIM and the art of logging off

    September 30th, 2025/ , /
  • A finger scrolling on a cell phone in a dark room.

    The 3 new non-negotiables of audience strategy

    September 25th, 2025/ , /
  • Several word cubes in a pile, with three cubes spelling "SEO" as the focus.

    Google’s 100-result parameter change: Why less might be more for SEO

    September 22nd, 2025/ , , /
  • A pair of hands typing on a keyboard with a search bar suspended above the keyboard.

    Google Ads AI Max boosts your reach, but can your workflows keep up?

    September 17th, 2025/ , , /
  • A pair of hands typing on a notebook computer. Text reads: Media Sync

    Media Sync for September 10, 2025: Apple’s AI-powered search engine

    September 10th, 2025/ , , /
  • A close up of bobbins in industrial loom in textile mill

    What the Luddites can teach marketing leaders about AI transformation

    September 4th, 2025/ /
  • A woman wearing a pink suit and kicking a blue and orange shopping bag. Text reads: Media Sync

    Media Sync for August 27, 2025: Referral traffic from ChatGPT plummets

    August 27th, 2025/ , , /
  • A woman adjusting their headphones. Text reads: Media Sync

    Media Sync for August 13, 2025: ESPN strikes $3B NFL media rights deal

    August 13th, 2025/ , /
  • Someone scrolling on their phone, looking at pie charts

    How consumer behavior is driving the evolution of messenger ads

    August 6th, 2025/ , , , /
  • Clicking a mouse with a light trail following each stroke.

    Why Meta’s AI prospecting may not be right for your brand

    August 5th, 2025/ , , /
  • A man walking and looking at their phone. Text reads: Media Sync

    Media Sync for July 31, 2025: Amazon pulls out of Google Shopping ads

    July 31st, 2025/ , /
  • A Woman walking and looking at their cellphone with green headphones on

    4 steps to maximize media impact with smarter audience data-driven marketing

    July 29th, 2025/ , , /
  • Workstations connected to a green cube

    Marketing leaders are thinking about AI investment the wrong way

    July 29th, 2025/ , /
  • A woman consuming media through multiple screens

    The screen is queen: Leveraging video in a fragmented landscape

    July 25th, 2025/ , /
  • Many pedestrians walking across a striped crosswalk

    Audience-first doesn’t mean context-last: Rethinking media strategy

    July 23rd, 2025/ , /
  • Blocks with people walking through intersections

    Rethinking audience strategy: A guide for brands

    July 22nd, 2025/ , , , /
  • Woman sitting on a couch with packages stacked next to her which she smiles at her phone.

    Amazon held the longest Prime Day ever — but was it worth it?

    July 18th, 2025/ , , /
  • A green chair at the center of a ring of neutral chairs.

    Why test-and-control experiments should be every marketer’s superpower

    July 17th, 2025/ /
  • text: Media Sync with image of a running techy looking silhouette.

    Media Sync for July 16, 2025: OpenAI to launch new web browser

    July 16th, 2025/ , /
  • One green globe set apart from many blue globes

    Why precision is the new scale: Hyperlocal targeting that actually converts

    July 15th, 2025/ , /
  • A woman looking at her green phone while sitting outside

    Media Sync for July 9, 2025: Unpacking Instagram’s new search policy

    July 9th, 2025/ , /
  • Green piggy bank on a pedestal

    The essential media performance audit checklist

    June 26th, 2025/ , , , /
  • The Cannes Lions logo

    What we saw and heard about the state of media at Cannes Lions 2025

    June 23rd, 2025/ /
  • Mechanical hand pressing a search button on a keyboard

    How AI is reshaping SEO — from keywords to context

    June 20th, 2025/ , , /
  • A blank billboard

    What OOH advertising needs to reach its true potential

    June 18th, 2025/ , , /
  • A green paper boat separating itself from the black paper boats

    How brands can stand out in a sea of (AI-automated) sameness

    June 12th, 2025/ , /