Hands holding a package with a checklist

Amazon Prime Day is the online shopping event of the summer, and every year it picks up steam. Last year alone drove an impressive list of retail media stats:

  • U.S. Prime members saved over $2.5 billion in 2023, more than any previous Prime Day event, and $0.8 billion more than 2022.
  • Worldwide Prime members purchased over 375MM items during the two day event.
  • Prime Day 2023 was the largest ever for independent sellers with more Prime Day deals on small business products than ever before.
  • Fashion and Beauty products joined the highest selling categories alongside Home and Consumer Electronics.

The first day of Prime Day [2023] was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event.

Doug Herrington, Amazon Stores, CEO

This year’s event will be July 16 and 17. If you have an e-commerce business and are looking to take full advantage of consumer seasonal spending, especially on retail media, you need to be ready before the big day(s). This includes preparing everything from inventory, pricing, and listings to your marketing strategy. Luckily, we are making it easy for you— from start to finish.

Check out how Rise can help optimize your Amazon advertising approach with these Prime Day marketing tips:

Have more questions on preparing for Prime Day, optimal retail media strategies, and more? Contact us, we are here to help. Happy Prime Day prepping, everyone!

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