Integrated Periscope, Rise Interactive, and Quad Media team secures consumer packaged goods business win
Nielsen-Massey Vanillas, the nationwide producer of the world’s finest pure vanilla and flavors, is opting to add Quad’s integrated marketing offering to their team. Quad, a leading marketing experience company, along with its award-winning creative and digital agencies, Periscope and Rise Interactive, will help them reimagine their brand-building efforts and drive sustainable growth.
This new partnership was built on a foundation of innovation and creativity that we believe will help grow Nielsen-Massey Vanillas in inventive ways. We are thankful for the opportunity to lead this partnership in conjunction with Rise Interactive and Quad, harnessing our complementary superpowers to elevate brand and demand.
Mike Caguin, Chief Creative Officer, Periscope
Rise Interactive’s award-winning cross-channel approach will help Nielsen-Massey reach its most compatible customers. With Rise Interactive bringing audience-first expertise to digital marketing and Quad supporting media efforts, the partnership highlights Quad’s capabilities as a global marketing experience company that uses the full breadth of its products and services to solve problems and drive success for its clients efficiently and at scale. Rise will lead Nielsen’s Massey’s media strategy across Paid Social, Paid Search, Programmatic, SEO, and Organic Social.
Periscope has a great reputation and proven success in delivering brand growth with breakthrough creative and impactful consumer engagement. This combined with the impressive suite of data, insights and media capabilities, as well as their international footprint as part of the broader Rise and Quad ensemble, is why we have partnered with them for this next exciting chapter of our growth story.
Jonathan Thompson, Chief Executive Officer, Nielsen-Massey Vanillas
The creative agency of record partnership with Periscope will include brand strategy, creative and campaign development, media, social, and more, aiming to build brand awareness and loyalty by engaging home cooks looking to level up their recipes in addition to an audience of professional chefs.
Periscope’s data- and strategy-driven breakthrough creative work in saturated markets, including a breadth of experience working in CPG categories will help build the future of Nielsen-Massey’s enduring product portfolio.
We’re so excited to be a partner of Nielsen-Massey Vanillas at such a pivotal point in their brand evolution. Our integrated solutions are among the best in the industry and, when deployed together, we deliver highly effective results in a way that is unmatched.
Rachel Winer, Senior Vice President, Business Development, Quad
Quad will manage media planning and buying, adding up to an efficient and effective overall engagement plan delivered seamlessly through Quad’s uniquely integrated marketing platform.
Want to learn more about our integrated marketing approach? Contact us today!
