Video: Prepare for the Metaverse through AR advertising

Augmented reality (AR) is more than just the latest social media shiny object: It’s a stepping stone into the future of advertising on the metaverse. In order to be best prepared, marketers need to understand how to incorporate AR now along with what the future within the metaverse will bring. Meta and Rise Interactive therefore joined forces to showcase how advertisers can prepare today, and stay ahead with AR advertising.

Watch the full event recording below, featuring hosts, Jenna Doherty (Partner Manager, Meta Business Group), and Megan McConkey (Director of Social Media, Rise Interactive) as they review:

• The metaverse and Meta’s roadmap of where Social is headed
• How to leverage the power of AR tech in your social media ads
• Incorporating AR into your overall marketing strategy

If you need a quick refresh on what AR even is before diving into the video below, check out our Augmented Reality Cheat Sheet for the basics from organic to paid.

• 0:06: Introductions | Customer Needs | Social Innovations

• 2:31: Entering the metaverse

• 9:02: Meta 10-year roadmap

• 14:11: Wendyverse in Meta Horizon Worlds

• 16:52: Bringing on-site event experiences, online

• 18:47: Why does the metaverse matter?

• 20:01: Intro to augmented reality

• 26:50: Putting Meta AR as an ad unit in your social tool box

• 36:56: Using Meta’s Spark AR

• 43:52: What’s next for AR

• 44:42: Key takeaways
• 45:37: Wrap-up