Did you know Rise was one of the first three agencies to pilot an Agency Partnership Program on Amazon? This partnership grants Rise exclusive access to tools for exceeding client goals, such as:
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Sales Enablement & Thought Leadership
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Training & Certification to Empower Amazon Power Users
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Data & Insights → Influence & Inclusion
Our playbook for growth with retail media
Optimize pages
Ensure your content is optimized for each retail media network’s taxonomy and user experience.
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Search Queries & Taxonomy: What are your customers most frequent searches? Are your product pages optimized according to each algorithm’s taxonomy?
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Ratings & Reviews Analysis: What do your customers love about your products? What do they wish was better? Are you intelligently using brand voice content to message this feedback above the fold on product pages?
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Category Rank Analysis: What are your top product categories? Are there opportunities to re-allocate your efforts and budget to generate incremental sales and revenue?
Scaling on multiple retail media networks
There is no one-size-fits-all approach to designing a retail media program. Rise firmly believes in creating digital marketing strategies that contribute to overall business goals, not just marketing KPIs. For that reason, we recommend choosing networks where profitability and market share show the most potential. This will include an analysis of each network’s fees, overlap with your target audience, performance on organic search pages, and more.
In short, it’s complicated. Let us help.
Rise’s retail media clients include
What are your retail media goals for 2021? We’d love to hear them. Reach out to Rise to talk with our experts about proven ways to increase your revenue across digital channels.
