Rise took a four-pronged approach to re-engage DMI’s audience across the Google ecosystem: Performance Max to extend DMI’s reach beyond standard Search, using audience signals and keyword learnings to tailor creative across Google. Performance Max’s AI also identified recipe content as a high-performing complement to existing search ads, adding newly proven content in more placements at every stage of the funnel. Broad match keywords with CPA to replace phrase match strategies in order to identify high-intent recipe queries that capture emerging trends and reach a wider audience with more cost efficiency. YouTube video content to test creator-style content, Shorts and recipe videos — reaching 5 million unique users and cementing YouTube as an effective evergreen tactic. Utilizing Performance Max for remarketing to YouTube viewers ensured a consistent cross-channel message. SEO to optimize high-volume keywords, offset negative search queries and quickly and effectively navigate the ongoing changes to the search landscape as AI tools like Google Gemini and ChatGPT were introduced and evolved.

The solution

Rise took a four-pronged approach to re-engage DMI’s audience across the Google ecosystem:

Performance Max to extend DMI’s reach beyond standard Search, using audience signals and keyword learnings to tailor creative across Google. Performance Max’s AI also identified recipe content as a high-performing complement to existing search ads, adding newly proven content in more placements at every stage of the funnel.

Broad match keywords with CPA to replace phrase match strategies in order to identify high-intent recipe queries that capture emerging trends and reach a wider audience with more cost efficiency.

YouTube video content to test creator-style content, Shorts and recipe videos — reaching 5 million unique users and cementing YouTube as an effective evergreen tactic. Utilizing Performance Max for remarketing to YouTube viewers ensured a consistent cross-channel message.

SEO to optimize high-volume keywords, offset negative search queries and quickly and effectively navigate the ongoing changes to the search landscape as AI tools like Google Gemini and ChatGPT were introduced and evolved.