Insights Archives

Resources to see what our experts are talking about or insights on the latest digital marketing trends impacting your business.

4 steps to maximize media impact with smarter audience data-driven marketing

Jabari Clifton2025-07-29T15:39:28-05:00July 29th, 2025|Categories: Insights|Tags: Audience, Measurement, Media|

Marketers are drowning in dashboards: Clicks, CPMs, CTRs, impressions, intent scores. ...

Angela2025-07-29T11:06:55-05:00July 29th, 2025|Categories: Insights|Tags: Audience, Media|

Recently, NVIDIA CEO Jensen Huang made headlines when he succinctly articulated ...

Jabari Clifton2025-07-25T16:45:48-05:00July 25th, 2025|Categories: Insights|Tags: Audience, Media|

It’s no secret that video is one of the most powerful ...

Angela2025-07-23T13:03:18-05:00July 23rd, 2025|Categories: Insights|Tags: Audience, Media|

LinkedIn recently reminded me that this is my 20th year in ...

Angela2025-08-15T16:14:13-05:00July 22nd, 2025|Categories: Insights|Tags: Audience, Measurement, Media, Resources|

Rethinking audience strategy: A guide for brands Seven things marketers ...

Angela2025-07-18T11:05:34-05:00July 18th, 2025|Categories: Insights|Tags: Amazon, Measurement, Media|

Look, we love Prime Day as much as anybody. In addition to ...

Angela2025-07-17T16:51:26-05:00July 17th, 2025|Categories: Insights|Tags: Media|

In today’s performance-driven marketing world, the pressure to prove ROI is ...

Angela2025-08-26T13:58:25-05:00July 16th, 2025|Categories: Insights|Tags: Media, Media Sync|

Rise Media Sync is a new column from Rise that quickly ...

Angela2025-07-21T11:00:52-05:00July 15th, 2025|Categories: Insights|Tags: Audience, Media|

Scale used to mean size in media buying. Now it means precision. ...

Jabari Clifton2025-07-15T11:26:43-05:00July 9th, 2025|Categories: Insights|Tags: Media, Media Sync|

Rise Media Sync is a new column from Rise that quickly ...