Tempur Sealy
“We aligned advertising with margins to grow without sacrificing profitability.”
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It all starts here
Their Story
Tempur Sealy International is the world’s largest bedding provider, offering globally recognized brands such as Tempur-Pedic and Sealy, known for innovation in sleep and comfort solutions.
The Challenge
Tempur Sealy aimed to accelerate revenue growth on Amazon while maintaining profitability.
To do this, they needed to:
- Balance promotional activity with paid media investment
- Align advertising with margin thresholds across products
- Focus on total business impact—not just ROAS
The Insights
- Not all products contributed equally to profitability
- Traditional ROAS metrics alone did not reflect true business performance
- Customer signals like reviews influenced retail readiness and conversion potential
- Growth opportunities existed where margin, demand, and visibility aligned
The Strategy
Rise developed a data-driven Amazon strategy focused on aligning advertising, promotions, and product mix with profitability goals.
The Solution
Profitability-Driven Planning
- Analyzed margin data alongside historical ad and promotion performance
- Defined KPI targets at both product line and ASIN level
- Established guardrails to maintain profitability while scaling
Strategic Advertising Mix
- Built a phased media plan focused on incremental growth
- Balanced Sponsored Ads with promotional efforts
- Allocated spend toward products aligned with margin and growth goals
Customer & Market Readiness Optimization
- Evaluated customer signals such as reviews to guide investment
- Strengthened product positioning to improve competitiveness
- Enhanced overall customer experience to support conversion
Long-Term Optimization Framework
- Defined the right KPIs, product assortment, and operational processes
- Created a repeatable model for ongoing performance evaluation and growth
The Results
The strategy successfully improved efficiency while supporting sustainable growth across Amazon.
improvement in ROAS
0
%
increase in revenue YoY
0
%
decrease in overall ad spend YoY
0
%
0
