Eyewear Retailer
Their Story
This leading eyewear retailer provides affordable, high-quality eye care solutions, offering a wide selection of frames and lenses supported by knowledgeable in-store staff.
The Challenge
The retailer set ambitious growth goals centered on increasing the number of free eye exams booked through its website.
To achieve this, they needed to:
- Improve efficiency of digital advertising
- Reach potential patients across multiple touchpoints
- Increase appointment volume while lowering acquisition costs
The Insights
- Traditional search campaigns limited reach and efficiency
- AI-driven campaign types could optimize performance across multiple touchpoints
- Strong creative inputs and audience signals were critical to success
- Allowing time for machine learning optimization would maximize results
The Strategy
Rise partnered with Microsoft Advertising to identify the most effective automated solution for driving online bookings.
The strategy focused on leveraging Performance Max to deliver a more holistic, AI-driven approach across multiple channels.
The Solution
Performance Max Implementation
- Launched a Performance Max campaign to reach users across channels
- Delivered messaging at multiple stages of the decision-making journey
Optimized Campaign Inputs
- Provided high-quality visuals, ad copy, and audience signals
- Aligned campaign structure with clear conversion goals
AI-Driven Optimization
- Allowed the algorithm to dynamically optimize placements and bidding
- Continuously refined inputs to improve performance over time
The Results
The AI-driven approach significantly improved efficiency compared to traditional search campaigns within just a few months.
