National Medical Supply Provider
Their Story
This national medical supply provider is committed to helping families access essential supplies through their insurance coverage. Working with over 1,400 insurance plans, they make it easy for customers to order needed medical supplies and have them delivered directly to their homes.
The Challenge
Because the brand operates within the healthcare and insurance space, strict industry regulations made it more difficult to market directly to consumers.
At the same time, there was clear opportunity for growth—particularly among younger women searching online for healthcare options. The brand needed to:
- Expand its social media presence to reach this audience
- Navigate platform and industry restrictions
- Build trust and engagement in a highly regulated category
The Insights
- Creative is the primary driver of performance on TikTok, making authentic, creator-led content essential
- Trusted creators could effectively communicate the brand’s value in a way that resonates with younger audiences
- A phased testing approach would allow the team to identify top-performing content and scale it efficiently
- Working within healthcare regulations required messaging that felt natural, informative, and compliant
The Strategy
Rise developed a two-phase approach tailored to TikTok and its creative-first environment.
Leveraging an audience-first mindset and cross-platform expertise, the strategy focused on using creator-driven content to authentically connect with the target audience while working within platform and regulatory constraints.
The Solution
Rise executed a structured, creator-led campaign across two phases:
Phase 1: Creator Testing
- Partnered with TikTok creators through the Creator’s Starter Pack
- Selected three creators aligned with the brand’s audience and messaging
- Launched individual campaigns for each creator, each featuring two video assets over a 30-day period
Phase 2: Performance Scaling
- Identified the top-performing video from each creator
- Combined those assets into a single “all-star” campaign
- Targeted three high-potential audience segments based on performance data and industry expertise
- Extended the campaign over 2.5 months to scale results
The Results
The two-phase approach successfully validated creator-led content as an effective strategy within a regulated healthcare space. By identifying and scaling top-performing creative, the campaign delivered strong engagement and expanded the brand’s ability to connect with younger audiences on TikTok.
