Revitive
Their Story
Revitive® provides FDA-cleared health products designed to boost circulation in the legs and feet, helping relieve pain through decades of research and innovation.
The Challenge
With a limited product catalog and niche audience, Revitive needed to significantly increase eCommerce sales volume without sacrificing efficiency.
They required:
- Greater scale across Amazon and Search
- Improved visibility into performance
- A strategy that could drive growth while maintaining strong ROAS
The Insights
- Existing account structures limited scale and visibility into wasted spend
- Amazon and Google were competing for the same branded demand
- Vendor and Seller accounts presented an opportunity for strategic balance rather than competition
- TV-driven demand spikes required synchronized digital coverage
The Strategy
Rise implemented a multi-phase approach focused on efficiency, expansion, and cross-channel alignment—leveraging both marketplace and search data to drive smarter investment decisions.
The Solution
Rebuilding for Scale & Efficiency
- Launched 117 new Sponsored Ad campaigns (+1,261%) within two months
- Added 8,968 keywords (+388%) across Vendor and Seller accounts
- Implemented granular reporting using Connex to identify and eliminate wasted spend
Marketplace Optimization
- Tested and balanced performance between Vendor and Seller accounts
- Replicated successful campaigns across both environments
- Prioritized spend toward products winning the Buy Box
- Achieved the highest monthly Amazon revenue in the brand’s history
Search & Marketplace Integration
- Monitored auction overlap between Amazon and Google
- Reduced Google spend when Amazon dominated branded search
- Reallocated budget to Amazon Sponsored Products to capture demand and block competitors
- Increased revenue by 85% within one month, achieving a ROAS above $8
Aligning with Linear TV
- Integrated TV campaign schedules into digital strategy
- Ensured top-of-page visibility on Google and Amazon during peak demand periods
- Maximized return from existing offline media investments
The Results
By restructuring campaigns, expanding keyword coverage, and aligning marketplace and search strategies, Revitive significantly increased revenue while maintaining strong efficiency. The integration of Amazon, Google, and TV efforts created a synchronized demand capture strategy—resulting in record-breaking marketplace performance and scalable, high-ROAS growth.
