With new AI tools, you can now improve how images and videos are organized, accessed and created to create ads and campaigns faster or swap content more easily. And, if you’re missing a video needed to reach an important audience or business objective, you can now make one directly in Google Ads.
Google’s AI-powered Visual Creative Solutions provide a range of creative capabilities tailored for agencies and brands, proving particularly beneficial for small and medium-sized businesses (SMBs). This suite of tools addresses content gaps to help brands reach specific audiences and achieve crucial business objectives, including:
- Effortless video creation: AI simplifies the creation process by automatically generating videos.
- Adaptive video flipping: Modify existing horizontal videos for compatibility with the Shorts feeds.
- Streamlined video trimming: Condense longer videos into concise 6-second ads.
- Automatic voiceover generation: Generate voiceovers automatically, add text animations and more.
Google AI’s role in streamlining the creative process not only enhances efficiency but also complements human ingenuity, ultimately improving performance in a seamless manner. As an early adopter of these tools, Rise is poised to play a pivotal role in shaping media plans for 2024 campaigns. The expectation is clear: Video Ads are projected to experience increased viewership, coupled with a simplified creation process, reaffirming the importance of allocating budgets to this dynamic and evolving advertising format.
Prediction #3: Goodbye third-party cookies
This is the moment we have all been waiting and hopefully planning for over the past few years. Chrome started disabling third-party cookies for 1% of users on January 4, 2024, to facilitate testing, and that number will ramp up to 100% of global users in the second half of the year. In response to this imminent change, the solution is to create a new audience targeting strategy that aligns with adjustments while prioritizing first-party data.
Third-party cookies will be deprecated this year. This is an important milestone for everyone to make sure that you understand how the digital ecosystem and digital marketing will change. Make sure that your measurement solutions are future-proofed and privacy centric focused.
The industry is set to change the way digital advertising is done in 2024 as third-party cookies are officially phased out. As this change has been anticipated for quite some time now, Rise encourages clients to diminish their reliance on user-level tracking across various sites and applications, and instead shift their focus on ensuring an accurate depiction of metrics and performance.
The future is now
Embark on your 2024 Google journey with a strategic focus on implementing predictive and generative AI, meeting the rising demand for video ads, and embracing the new normal of cookie-less advertising. Mastering the art of leveraging powerful insights and data will not only future-proof your strategies but also optimize your budget for incremental growth.
Interested in learning more about what’s in store for 2024? View our entire 2024 Predictions Series, featuring expert advice from our partners, Risers, and our CEO.
Ready to elevate your approach to Google ads and beyond? Contact us today to refine your digital strategy.
