Rise identified the highest impact opportunities by reviewing the brand’s paid social advertising portfolio across platforms. Knowing that Snapchat has a unique audience and ad types with superior social commerce capabilities, we focused on Snapchat as the best place to start. In order to outline a recommended Snapchat media plan, we started with the data.
Our team ran an audit on the existing Snapchat campaign structures, audience targeting, and creative strategy. We broke that down into two phases—Refresh and Expand—beginning each phase by defining the audiences and then incorporating ad types and creative.
