Your media strategy deserves better data
Over the past few years, data-driven marketing has felt like a mashup of a creaky roller- coaster ride and a zombie apocalypse. Wild swings. Gut-wrenching platform shifts. And just when you think you have it figured out, another twist derails you.
It’s time to step off the chaos ride and start building a smarter media strategy — one grounded in real, people-based audience data sets.
In our guide, “Rethinking audience strategy: A guide for brands,” you can learn how to:
The best way to amplify your media impact is to start with the household — where real people live, buy and make decisions.
“Having a clear view of consumer passions allows marketers to segment audiences in really meaningful ways,” says Howard Diamond, Chief Growth Officer at Rise. “When you tailor creative to segments based on actions — not just attributes — you unlock next-level relevance and performance.”
This guide gives you seven strategic steps to do exactly that.
