Pandora

For the 2015 holiday season, international jeweler Pandora wanted to accelerate sales with both its core audience and new customers. Rise stepped in with a two-pronged approach that combined a shrewd personalization strategy and innovative, rich-media units with ecommerce functionality.

Rise matched Pandora’s customer insights with its own multi-channel audience data to create a dynamic display campaign that targeted the right product to the right user at the right time, resulting in a $17 ROAS—well above the campaign’s $6.90 goal.

Rise also obtained new customers for Pandora by detecting similarities between prospects and existing customers, then serving these leads with relevant personalized ads.

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A NEW WAY

TO SHOP

Rise developed interactive banners that enabled users to browse featured products in-unit, giving them the ability to shop even when they weren’t on the Pandora site.

To make the banners scalable, Rise armed Pandora with a set of templates that could be easily tweaked for holidays, sales, and other timely events.

The rich media banners drove a 2% interaction rate—nearly 20 times a click-through rate considered good for your standard display ad.

Not only that, among the 2% that interacted with the banners, the average interaction rate was a lengthy 16.3-seconds.

Solutions

People.

Passions.

Persuasion.

Performance.