Dairy Management Inc

DMI was looking for a reliable, innovative partner to complete an impactful website redesign and migration of its 4 websites. Rise worked with a robust and user-friendly CMS platform that could help boost SEO performance and ultimately, increase brand awareness.

A speedy and intuitive CMS was key to create a more seamless user journey for each of DMI’s stakeholder groups.

The DMI team needed to be able to quickly add new components or spin up custom landing pages for their campaigns and other program initiatives. The interface chosen was intuitive and easy to use for DMI's developers, marketers, and clients.

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Rise's sophisticated automations and redirect rules optimized DMI's strongest pages to avoid sacrificing any historical SEO performance while migrating 4 websites into 1.

By improving SEO performance, there was a 122% increase in Organic Traffic YoY. With a fresh design, Rise also brought attention to Priority Pages; there was a 1,512% increase in Organic Traffic YoY as users kept looking for the best Recipes on the site.

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Designing with Stakeholder Interviews in Mind

Friendly yet professional, calm yet bright, small town yet contemporary, and established but not too inside-baseball.

The final product gave DMI a unified brand without compromising personalization to each of its constituent groups.

usdairy.com saw faster performance and easier maintenance and upgrades. Page load time improved by 5 seconds and there was also a 4% lower Bounce Rate QoQ.

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