# Rise, a Quad agency > An award-winning media agency built on more than 20 years of data-driven innovation. --- ## Pages - [TikTok Partnership](https://meetrise.com/about-rise/partners/tiktok): Rise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. - [Pinterest Partnership](https://meetrise.com/about-rise/partners/pinterest): Rise has a longstanding and extensive partnership with Amazon Ads, being among the initial three agency partners since its inception. - [Kentico Xperience Partner](https://meetrise.com/about-rise/partners/kentico): As a Kentico Xperience Gold Partner, Rise offers clients a range of benefits including custom implementation tools, prioritized support, and preferred pricing. - [Invoca Partnership](https://meetrise.com/about-rise/partners/invoca): Rise is an agency-certified partner of Invoca, collaborating closely with its senior leadership team to drive product innovation. - [Impact.com Partnership](https://meetrise.com/about-rise/partners/impact): Rise is an Impact.com Platinum Partner and the first agency to be certified for affiliate marketing. - [Feedonomics Partnership](https://meetrise.com/about-rise/partners/feedonomics): As a Feedonomics Certified Agency Partner, Rise supports clients in leveraging their product feed in innovative ways to maximize performance across platforms. - [Amazon Ads Partnership](https://meetrise.com/about-rise/partners/amazon-advertising): Rise has a longstanding and extensive partnership with Amazon Ads, being among the initial three agency partners since its inception. - [Cookie policy](https://meetrise.com/cookie-policy): Learn about our cookie policy and how you can manage your preferences for a more tailored browsing experience. - [Terms of Service](https://meetrise.com/terms-of-service): Review the essential terms of service and learn about your rights and obligations when using our site. - [Snapchat for Business Partnership](https://meetrise.com/about-rise/partners/snapchat-for-business): Rise is proud to be a strategic partner of Snapchat for Business, leveraging their innovative platform to create immersive and engaging Augmented Reality (AR) ads for our clients. - [Google Partnership](https://meetrise.com/about-rise/partners/google): Rise is among the top 3% of Google Partners in the U.S. as a Premier Partner and Google Analytics Certified Partner. - [Microsoft Advertising Partnership](https://meetrise.com/about-rise/partners/microsoft-ads): As a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. - [Thank you](https://meetrise.com/thank-you): Thank you for contacting us. Explore our blog or case studies while our team prepares to respond to your inquiry. - [Meta Business Partnership](https://meetrise.com/about-rise/partners/meta): Rise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. - [The Trade Desk Partnership](https://meetrise.com/about-rise/partners/the-trade-desk): Rise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. - [Dean Ferenac](https://meetrise.com/about-rise/people/dean-ferenac-2): Explore Dean Ferenac's unique insights that elevate consumer engagement and foster brand loyalty across various industries. - [Sarah Butzer](https://meetrise.com/about-rise/people/sarah-butzer): Find out about Sarah Butzer's impactful role as Director of Finance at Rise and her dedication to fostering high-performing teams. - [Alison Golin](https://meetrise.com/about-rise/people/alison-golin): Find out how Alison Golin combines account management experience with leadership to enhance project success at Rise. - [Jeff Teitelbaum](https://meetrise.com/about-rise/people/jeff-teitelbaum): Find out how Jeff Teitelbaum’s extensive background improves collaboration and performance in marketing at Rise. - [Gwen Maass](https://meetrise.com/about-rise/people/gwen-maass-2): Find out about Gwen Maass's role at Quad and her extensive experience in traditional and digital media for brands. - [Earl Potter](https://meetrise.com/about-rise/people/earl-potter-2): Learn how Earl Potter enhances media analytics strategies at Rise to maximize client marketing effectiveness and ROI. - [Justin Garvin](https://meetrise.com/about-rise/people/justin-garvin-2): Discover how Justin Garvin, SVP of Media Strategy at Rise, drives media operations and strategy for client success. - [Howard Diamond](https://meetrise.com/about-rise/people/howard-diamond-2): Meet Howard Diamond, an expert in growth and product with over 20 years of experience in media and technology. - [Kimberly Harris-Mooring](https://meetrise.com/about-rise/people/kimberly-harris-mooring): Discover Kimberly Harris-Mooring's impact on HR and diversity, along with her dedication to mentoring future leaders. - [David Schmidt](https://meetrise.com/about-rise/people/david-schmidt): Explore the achievements of David Schmidt, a registered patent attorney and leader in operations and strategy at Rise. - [Joshua Lowcock](https://meetrise.com/about-rise/people/joshua-lowcock): Uncover the influence of Joshua Lowcock at Quad Media, where he utilizes data-driven strategies to foster client growth and integration. - [Measurement](https://meetrise.com/solutions/measurement): Maximize your advertising effectiveness with our solution to measurement. Real-time insights improve performance across channels. - [Media](https://meetrise.com/solutions/media): Transform your brand's reach with a strategic approach to media that delivers results across all touchpoints and channels. - [Audience](https://meetrise.com/solutions/audience): Maximize your marketing potential with an audience strategy designed to understand and engage valuable consumers. - [Partners](https://meetrise.com/about-rise/partners): Explore our strategic partnerships that enhance our mission and bring innovative solutions to our clients. - [Awards](https://meetrise.com/about-rise/awards): See how our awards highlight our achievements and our continuous efforts to support our clients effectively. - [People](https://meetrise.com/about-rise/people): Get to know the Rise leadership team, experts in client experience, operations, and growth strategy, delivering excellence. - [Home](https://meetrise.com/): Unlock the potential of your campaigns with Rise, a media solutions agency focused on data-driven insights and transparency. - [About Rise](https://meetrise.com/about-rise): Find out about Rise and our holistic approach to media planning that prioritizes your business results and integrity. - [Work](https://meetrise.com/work): Learn from real-life case studies and brand stories that illustrate effective practices and lessons learned in various industries. - [Contact Us](https://meetrise.com/about-rise/contact-us): Interested in Rise? Contact Rise to connect with us and get assistance from our dedicated team. - [Solutions](https://meetrise.com/solutions): Uncover the benefits of a different approach to media agency. Optimize your marketing with audience-focused strategies for success. - [Insights](https://meetrise.com/insights): Gain fresh insights that will challenge your thinking and provide clarity on topics of interest related to audience, media, and measurement. - [Privacy Policy](https://meetrise.com/privacy-policy): Learn about our commitment to privacy in our privacy policy, detailing how we collect and process your information. --- ## Posts - [From search to suggestion: Why agentic AI is the new influencer](https://meetrise.com/insights/are-ai-agents-the-new-influencers): Like influencers, agentic AI has the ability to shape perception, drive action and command trust. Marketers can (and should) start adapting now. - [Marketing lessons from the Nintendo Switch 2 launch](https://meetrise.com/insights/marketing-lessons-from-the-nintendo-switch-2-launch): How Nintendo turned a console release into a masterclass in retail experience and fan engagement. - [Why marketers need to be skeptical of AI ad automation announcements](https://meetrise.com/insights/be-skeptical-of-ai-ad-automation-news): AI-generated ads streamline processes, but brands risk losing creative control. Is the ease of AI automation worth putting your brand at risk? - [Google’s Shop with AI: Agentic AI disrupting commerce and retail media](https://meetrise.com/insights/google-shop-with-ai-disrupts-retail-media): AI-led commerce is reshaping digital shopping. Loyalty is no longer earned solely through brand affinity; it’s brokered by AI agents. - [What Google Marketing Live 2025 means for the future of search, ads and AI](https://meetrise.com/insights/google-marketing-live-2025-takeaways): Explore key takeaways from Google Marketing Live 2025, focusing on AI's role in advertising and search for marketers. - [The 2025 upfronts made one thing clear — it's game time for sports](https://meetrise.com/insights/the-2025-upfronts-made-one-thing-clear-its-game-time-for-sports): Find out what to expect with the 2025 media network upfronts and their impact on the advertising landscape. - [Where things got murky: Principal media buying (and how brands are regaining clarity)](https://meetrise.com/insights/where-things-got-murky-principal-media-buying-and-how-brands-are-regaining-clarity): The media landscape has never been crystal clear, but in recent years, it has grown particularly opaque. Learn how brands are finding clarity. - [How brands can maximize spend in uncertain economic times](https://meetrise.com/insights/maximize-spend-in-uncertain-economic-times): Explore effective marketing in times of economic uncertainty. This playbook offers insights to help brands thrive amid challenges. - [Rethinking Media Success: The Rise of Incrementality](https://meetrise.com/insights/rethinking-media-success-the-rise-of-incrementality): Learn about the shift towards measuring media impact through incrementality and its importance for holistic marketing efforts. - [The Great Search Shift: How Generative Engines Are Changing Everything](https://meetrise.com/insights/great-search-shift-generative-engines-are-changing-everything): Uncover the key insights of The Great Search Shift: How Generative Engines Are Changing Everything for businesses navigating the new search reality. - [Rise partnerships: 2024 year in review](https://meetrise.com/insights/rise-partnerships-2024-highlights-to-date): Reflect on Rise partner collaboration achievement in 2024, featuring key milestones and successful partnerships throughout the year. - [Stop wasting money: How to scale paid search efficiently](https://meetrise.com/insights/stop-wasting-money-how-to-scale-paid-search-efficiently): Maximize the value of your budget with effective paid search strategies. Discover how to enhance your digital marketing impact. - [Updates on third-party cookies in Chrome & Rise’s approach to resilient targeting](https://meetrise.com/insights/updates-on-third-party-cookies-in-chrome): Explore the latest updates on third party cookie Chrome and how they impact digital advertising and privacy solutions. - [Scaling content personalization with AI](https://meetrise.com/insights/scaling-personalization-with-ai): Explore AI content personalization and its impact on marketing. Unlock higher conversions and improved retention rates. - [Navigating omnichannel strategies: ETail Boston round table recap](https://meetrise.com/insights/crafting-omnichannel-strategies-etail-boston-round-table-recap): Explore the essentials of an omnichannel marketing strategy and its importance in today's digital retail landscape. - [2024 holiday shopping: 8 trends to fuel your advertising strategy](https://meetrise.com/insights/2024-holiday-shopping-8-trends-to-fuel-your-advertising-journey): Explore the essential strategies for holiday shopping marketing in 2024. Learn how to adapt in a changing retail landscape. - [Mastering the shifts in healthcare digital marketing](https://meetrise.com/insights/mastering-the-shifts-in-healthcare-digital-marketing): Explore effective strategies for implementing digital marketing healthcare while ensuring HIPAA compliance and targeting the right audience. - [Crafting industry-specific connections through audience passions](https://meetrise.com/insights/crafting-industry-specific-connections-through-audience-passions): Explore consumer audience marketing to build genuine connections. Understand what drives engagement and tailor your strategies effectively. - [Take control of your social strategy by harnessing AI & your own data​](https://meetrise.com/insights/commerce-next-recap-take-control): Explore the future of marketing with AI social media marketing. Discover strategies to enhance your brand's presence. - [Strategic media buying for the 2024 U.S. election season](https://meetrise.com/insights/strategic-media-buying-for-election-season): Explore effective media buying strategies for the 2024 U.S. Election season. Engage voters through targeted campaigns. - [Partnership series: Amazon Prime Day advertising checklist](https://meetrise.com/insights/prime-day-advertising-checklist): Learn about Amazon Prime Day and discover how members saved over $2.5 billion during the largest event of its kind. - [The importance of brand authority in Google Search](https://meetrise.com/insights/the-importance-of-brand-authority-in-google-search): Explore how google paid search impacts branding and authority in today's competitive market. Learn to optimize your strategy. - [Navigating unlimited content: YouTube](https://meetrise.com/insights/navigating-unlimited-content-youtube): Explore effective youtube marketing strategies to enhance your brand's visibility and engagement with diverse audiences. - [Building a personalized full-funnel targeting strategy](https://meetrise.com/insights/building-a-personalized-full-funnel-targeting-strategy): Explore the marketing funnel and learn how to connect with your audience through personalized strategies that drive engagement. - [The Rise five framework for data-driven excellence](https://meetrise.com/insights/the-rise-five-framework): Unlock the power of data driven marketing. Discover how to enhance your campaigns with actionable insights and strategic guidance. - [Beyond keywords: SERP AI evolution and the future of paid search](https://meetrise.com/insights/beyond-keywords-serp-ai): Explore the impact of paid search Google AI on digital advertising and how it transforms the search experience for users. - [Press release: Meet Rise, a Quad agency](https://meetrise.com/insights/meet-rise-media-agency-rebrand): Explore Quad's expanded media offering and transform your marketing journey with integrated solutions and powerful analytics. - [Digital marketer’s guide to e-commerce flash sales](https://meetrise.com/insights/flash-sales-e-commerce-best-practices): Boost your eCommerce sales with flash sales. Learn how limited-time offers create urgency and increase brand engagement. - [Work smarter, not harder: Rise’s guide to performance max](https://meetrise.com/insights/work-smarter-performance-max-guide): Explore Performance Max and its innovative features for optimizing Google Ads campaigns across various channels effortlessly. - [How websites can drive additional leads](https://meetrise.com/insights/how-websites-can-drive-additional-leads): Learn the importance of lead gen and the role of your website in creating an immersive customer experience for brand loyalty. - [Audience targeting solutions without third-party cookies](https://meetrise.com/insights/audience-targeting-without-third-party-cookies): Understand the impact of website cookies as Chrome disables third-party cookies and what it means for digital marketing. - [Predictions 2024 LinkedIn Live: Take control of your media](https://meetrise.com/insights/predictions-2024-linkedin-live): Explore the latest trends in media with insights from industry leaders in our Predictions 2024 series discussion. - [Predictions 2024: Larry unveils the future of digital marketing](https://meetrise.com/insights/late-night-with-larry-predictions-2024): Explore the future of digital marketing with predictions from industry leaders for 2024. Stay ahead in the marketing game. - [Predictions 2024: Google](https://meetrise.com/insights/predictions-2024-google): Discover what it means to be a Google Premier Partner and how it propels success for brands. Learn more now. - [Predictions 2024: impact.com](https://meetrise.com/insights/predictions-2024-impact): Explore influencer marketing strategies to build authentic connections with your audience in 2024. Discover key insights now. - [Predictions 2024: Meta](https://meetrise.com/insights/predictions-2024-meta): Explore the future of digital marketing with insights into Meta's innovative plans for 2024 and AI opportunities. - [Predictions 2024: The Trade Desk](https://meetrise.com/insights/predictions-2024-ttd): Explore the future of marketing with programmatic ads and AI solutions from The Trade Desk for 2024 and beyond. - [Predictions 2024: E-commerce](https://meetrise.com/insights/predictions-2024-ecomm): Discover the future of ecommerce in 2024. Learn how brands can innovate their approach to succeed in advertising and shopping. - [Predictions 2024: Healthcare](https://meetrise.com/insights/predictions-2024-healthcare): Explore healthcare marketing challenges and discover essential solutions for success in 2024. Stay compliant and effective. - [Predictions 2024: Lead gen](https://meetrise.com/insights/predictions-2024-lead-gen): Explore effective strategies for lead generation in 2024 with insights from industry experts on automation and measurement. - [The growth of social media as a search engine](https://meetrise.com/insights/the-growth-of-social-media-as-search-engines): Explore the impact of social media on digital marketing strategies and how brands can thrive in this evolving landscape. - [Insider tips from healthcare leaders](https://meetrise.com/insights/insider-tips-healthcare-leaders): Explore insights from HLTH 2023 on the evolving landscape of healthcare and consumer expectations in the industry. - [Navigating iOS 17 & its impact on digital marketing](https://meetrise.com/insights/ios17-impact-on-digital-marketing): Explore the new features of Apple iOS, focusing on enhanced privacy protection and data control for users and marketers. - [The language of Reels: Content that converts](https://meetrise.com/insights/language-of-reels-content-that-converts): Unlock the potential of Instagram Reels for your business. Learn to create engaging content that resonates with your audience. - [Prepare for Amazon Prime Big Deal Days with lessons from Prime Day](https://meetrise.com/insights/prepare-for-amazon-prime-big-deal-days): Explore the thrill of Amazon Prime Day! Learn how this event drives shopping and boosts brands' revenue. - [Unleash the power of Amazon Marketing Cloud](https://meetrise.com/insights/unleash-amazon-marketing-cloud): Explore how Amazon Marketing Cloud enables brands to create targetable audiences and drive incrementality in digital marketing. - [How to prove the value of upper-funnel display advertising](https://meetrise.com/insights/prove-value-of-upper-funnel-display-advertising): Explore funnel awareness and its impact on data-driven marketing strategies for better attribution and performance insights. - [Connex adds paid social pacing to the solutions mix](https://meetrise.com/insights/connex-adds-paid-social-pacing-to-solutions-mix): Explore the features of Paid Social Connex and learn how it revolutionizes budget management for social media marketing. - [Healthcare marketers: Check your vitals](https://meetrise.com/insights/healthcare-marketers-checklist): Unlock effective healthcare marketing strategies to boost patient acquisition and reach your business goals with our checklist. - [The ultimate guide to multivariate testing](https://meetrise.com/insights/ultimate-guide-multivariate-testing): Explore multivariate testing to enhance your social media ad effectiveness. Discover what resonates best with your audience. - [Nielsen-Massey Vanillas names Quad’s creative agency Periscope as AOR](https://meetrise.com/insights/nielsen-massey-vanillas-joins-qas-team): Discover how Periscope a Quad agency helps Nielsen-Massey enhance their brand with integrated marketing solutions. - [Structuring your social commerce strategy for profit & efficiency](https://meetrise.com/insights/structuring-social-commerce-strategy-for-profit-efficiency): Explore the evolution of social commerce and its impact on brand strategy for retail and DTC executives. - [Partnership series: Peak season success with social commerce](https://meetrise.com/insights/peak-season-success-social-commerce): Learn how to leverage social commerce for your e-commerce brand this peak season. Boost results with our expert tips. - [CommerceNext 2023: Takeaways & insider tips](https://meetrise.com/insights/commerce-next-2023-takeaways-and-insider-tips): Explore insights from CommerceNext about growth in retail and DTC. Discover key takeaways and AI's role in the industry. - [Prime Day? No problem with Connex Alerts](https://meetrise.com/insights/prime-day-connex-alerts): Explore the impact of Connex amazon prime on e-commerce marketing strategies for major shopping events. - [Digital marketer’s guide to Connected TV](https://meetrise.com/insights/digital-marketers-guide-connected-tv): Explore the impact of TV marketing as CTV advertising is set to exceed $27 billion by 2025. Understand the shift in viewer habits. - [Crawl, walk, run: How to incorporate an analytics framework at your pace](https://meetrise.com/insights/crawl-walk-run-analytics-framework): Unlock your marketing potential with an analytics framework. Transform business goals into actionable insights effortlessly. - [Developing a cross-marketplace prioritization strategy](https://meetrise.com/insights/cross-marketplace-prioritization-strategy): Explore the cross-marketplace prioritization strategy to effectively navigate the growing landscape of retail media networks. - [Partnership series: Your key to closing the lead gen loop](https://meetrise.com/insights/rise-partners-invoca-cross-channel-lead-gen): Explore effective lead gen strategies to streamline customer journeys in complex digital environments for better conversions. - [Take your TikTok performance to the next level with Connex](https://meetrise.com/insights/connex-tiktok): Explore how TikTok Connex simplifies performance tracking for brands across multiple social media channels. - [Partnership series: Rise partners leverage conversational AI to drive digital marketing innovation](https://meetrise.com/insights/rise-partners-conversational-ai): Explore how conversational AI digital marketing is reshaping the landscape with innovative tools from major tech companies. - [How conversational AI benefits digital marketing](https://meetrise.com/insights/conversational-ai-for-digital-marketers): Explore how conversational AI digital marketing transforms customer interactions and enhances marketing strategies. - [Healthcare marketing leaders: Invest in your digital front door](https://meetrise.com/insights/digital-front-door): Explore the evolving landscape of healthcare marketing amidst privacy trends and new challenges in the digital age. - [Shoptalk: Top 3 takeaways for driving retail performance in 2023 and beyond](https://meetrise.com/insights/shoptalk-2023-recap): Explore retail performance insights from Shoptalk that focus on personalization, technology, and navigating economic uncertainty. - [A healthy approach: Paid social for healthcare marketing](https://meetrise.com/insights/paid-social-for-healthcare-marketing): Explore the impact of paid social healthcare marketing and learn how to engage patients on various digital platforms. - [Partnership series: The TikTok SXSW FYP agency experience](https://meetrise.com/insights/partnership-series-tiktok-sxsw): Explore the phenomenal rise of TikTok and how it has reshaped digital marketing strategies through innovative collaboration. - [5 ways you should be using first-party data… but aren’t](https://meetrise.com/insights/5-ways-to-use-1pd): Unlock the power of first party data to enhance your marketing strategies and provide personalized consumer experiences. - [Technical SEO guide: 3 steps to sustainable improvements](https://meetrise.com/insights/technical-seo-guide): Unlock the power of SEO to improve your site’s visibility and user experience with effective technical optimization strategies. - [The power of Pinterest is yours with Connex](https://meetrise.com/insights/connex-pinterest): Discover how Pinterest Connex enhances your digital strategy by providing real-time data insights for better performance. - [Partnership series: Influencer marketing success with impact.com & Activate by impact.com](https://meetrise.com/insights/influencer-marketing-success): Explore how influencer marketing is reshaping digital strategies in a cookie-less world with authentic customer connections. - [The metrics of success: Measurement frameworks for influencer marketing](https://meetrise.com/insights/influencer-measurement-framework): Unlock the power of influencer marketing analytics to optimize brand performance and connect with your target audience effectively. - [Cyber Week 2022 retail media strategies that drove enormous YoY growth](https://meetrise.com/insights/cyber-week-2022-retail-media-strategies-and-wins): Uncover the impact of retail media on holiday sales success. Learn how data insights drove Cyber Week 2022 results. - [New approach to paid search: User-intent targeting](https://meetrise.com/insights/paid-search-user-intent-targeting): Unlock new possibilities in digital marketing with paid search strategies that prioritize audience intent and engagement. - [Cross-channel insights, all in one place](https://meetrise.com/insights/connex-cross-channel): Unlock the power of Cross-channel insights to enhance your marketing strategy and optimize media performance effectively. - [Beating holiday competition with paid social advertising](https://meetrise.com/insights/paid-social-testing-holiday): Discover effective strategies for paid social advertising this holiday season to boost your ecommerce brand's performance. - [Essential PPC planning tips for holiday success](https://meetrise.com/insights/essential-ppc-planning-tips-for-holiday-success): Maximize your holiday marketing with PPC strategies. Discover essential steps for paid search success this season. - [SEO best practices for holiday gift guides](https://meetrise.com/insights/seo-best-practices-holiday-gift-guide): Boost your sales this season with effective Holiday SEO. Learn how gift guides can enhance your e-commerce strategy. - [Closing the loop on media spend for lead gen marketers](https://meetrise.com/insights/leadgen-closing-the-loop-on-media-spend): Explore how to maximize media spend lead gen to enhance your advertising impact and drive customer acquisition efficiently. - [Keys to a successful influencer marketing campaign](https://meetrise.com/insights/successful-influencer-marketing-campaigns): Explore how influencer marketing has transformed advertising in recent years and connects brands with trusted recommendations. - [CRO is more than button color tests](https://meetrise.com/insights/cro-beyond-button-colors): Explore essential tips for effective CRO to enhance user experience and drive desired actions on your website. - [3 CPG market trends for growth in 2023](https://meetrise.com/insights/3-cpg-market-trends): Explore the latest CPG market trends and how brands can adapt their strategies for 2023 and beyond. - [Maximize Snapchat performance with Connex](https://meetrise.com/insights/connex-snapchat): Explore how Snapchat connex enhances media optimization and allows for seamless data analysis to improve marketing strategies. - [4 real world learnings for Amazon DSP](https://meetrise.com/insights/4-amazon-dsp-learnings): Unlock the power of Amazon DSP to reach new customers with targeted ads across Amazon and the open web. - [Cross-channel media made easy with new Connex design](https://meetrise.com/insights/updated-connex-navigation): Unlock data-driven success with Cross-channel media connex, the platform designed for seamless marketing insights and optimization. - [Why you need Connex for better retail media performance](https://meetrise.com/insights/connex-retail-performance): Explore the retail media landscape and understand how brands can effectively navigate retail media for incremental growth. - [3 paid social innovations that are here to stay](https://meetrise.com/insights/3-paid-social-innovations): Explore the impact of paid social through three innovative strategies, including Augmented Reality for eCommerce marketing. - [Digital marketing forecast: 4 trends for the next 4 years](https://meetrise.com/insights/4-trends-over-4-years): Explore the future of digital marketing and learn how changing consumer expectations will shape effective strategies. - [Same budget, more impact with advanced analytics](https://meetrise.com/insights/advanced-analytics): Explore how marketing analytics can optimize your digital budget allocation for better revenue outcomes and brand awareness. - [Partnership series: Unified ID 2.0 explained](https://meetrise.com/insights/unified-id-2-explained): Explore Unified ID 2.0 and discover how it can enhance your audience-first strategy in digital marketing. - [PPC guide to RSA best practices & testing](https://meetrise.com/insights/ppc-guide-rsa-best-practices-testing): Unlock the potential of PPC with responsive search ads. Discover how to boost your Paid Search performance today. - [CommerceNext 2022 recap: Maximizing your retail media dollars with data and insights](https://meetrise.com/insights/commercenext-2022-recap): Explore the role of media data and insights at CommerceNext 2022, focusing on growth and innovative eCommerce experiences. - [Rest easy, Connex never sleeps](https://meetrise.com/insights/connex-never-sleeps): Transform your digital marketing with Connex, the award-winning platform for cross-channel measurement and data efficiency. - [There's an alert for that: The lead gen marketer's edition](https://meetrise.com/insights/theres-an-alert-for-that-lead-gen-edition): Explore common challenges in lead gen and discover solutions using real-time data to enhance your marketing strategies. - [Video: Prepare for the Metaverse through AR advertising](https://meetrise.com/insights/metaverse-through-ar-advertising): Explore the impact of metaverse augmented reality on advertising. Learn to prepare for future marketing trends with AR. - [How to use augmented reality in social media marketing](https://meetrise.com/insights/augmented-reality): Explore the impact of augmented reality in social media and how it bridges the physical and digital worlds. - [COVID was a test. Ulta Beauty passed. Here’s why](https://meetrise.com/insights/combining-data-marketing-and-customer-loyalty): Explore how brand marketing COVID impacted Ulta Beauty's strategies and communications during the pandemic's challenges. - [Video: The million dollar question: Should you expand to Walmart Advertising?](https://meetrise.com/insights/million-dollar-question-expand-to-walmart): Explore Walmart Advertising in our on-demand webinar. Learn strategies to drive growth and expand your brand presence. - [There's an alert for that: The healthcare marketer's edition](https://meetrise.com/insights/theres-an-alert-for-that-healthcare-edition): Explore how healthcare connex technology improves decision-making with real-time data for smarter healthcare marketing strategies. - [There’s an alert for that: Why we built Connex Alerts](https://meetrise.com/insights/why-we-built-connex-alerts): Explore how Connex helps marketers navigate the automated digital marketing landscape with advanced real-time data solutions. - [Connex technology now includes expanded collection of retail media networks](https://meetrise.com/insights/pacvue-in-connex): Explore the rise of retail media networks and how Connex technology enhances marketing strategies across platforms. - [There's an alert for that: The e-commerce marketer's edition](https://meetrise.com/insights/theres-an-alert-for-that-ecommerce-edition): Explore ecommerce connex to optimize your media budget and improve sales performance in competitive markets. --- ## Portfolio - [No Remarketing Pixel, No Problem](https://meetrise.com/case-study/global-sneaker-company-remarketing-without-pixels): Discover the innovative strategies of a global sneaker company for remarketing without pixels in a cookie-less future. - [Insuring Olympic victory with Connected TV](https://meetrise.com/case-study/connected-tv-olympics-case-study): Uncover the strategies behind the connected TV Olympics case study, focusing on brand messaging during major events. - [Leveraging Performance Max to drive eye exam bookings](https://meetrise.com/case-study/achieving-clarity-leveraging-performance-max-to-drive-eye-exam-bookings): Learn how a leading retailer achieved growth by leveraging performance max to drive eye exam bookings case study effectively. - [Privacy-focused, Cross-channel Patient Engagement](https://meetrise.com/case-study/privacy-focused-patient-engagement-for-nicklaus): Discover how Nicklaus Children's Hospital adapted to privacy focused regulations, enhancing patient engagement through careful data use. - [Increasing site engagement with customer-first UX](https://meetrise.com/case-study/increasing-site-engagement-with-customer-first-ux): Dive into the case study of site engagement with customer first UX at ALA. See their journey towards an improved website experience. - [Beauty retailer's holiday omnichannel strategy](https://meetrise.com/case-study/driving-brick-and-mortar-success-with-digital-innovation): Boost your understanding of brick and mortar success with digital innovation through our in-depth case study of a beauty retailer. - [Lightning-fast Brand Lift with YouTube](https://meetrise.com/case-study/giving-a-lightning-fast-brand-lift-with-youtube): Discover the insights from our lightning fast brand lift case study for Stanley Steemer, a leader in home cleaning services. - [Audience exclusion strategy drives incremental revenue](https://meetrise.com/case-study/granular-audience-exclusion-drives-revenue): Uncover the success of ColourPop's marketing tactics in our case study on how granular audience exclusion drives revenue. - [Snap to success](https://meetrise.com/case-study/diversifying-telecom-marketing-to-reach-high-intent-audiences): Uncover effective tactics in diversifying telecom marketing to reach high intent audiences and the role of cross-channel media. - [Activating new affiliate partners and technology](https://meetrise.com/case-study/ulta-beauty-affiliate-partners-technology): Uncover insights from the Ulta Beauty affiliate partners technology case study, highlighting their growth and collaboration with impact.com. - [Cross-channel cohesion drives qualified leads](https://meetrise.com/case-study/nicklaus-childrens-hospital-cross-channel-cohesion): Learn how Nicklaus Children's Hospital tackled new advertising challenges in their cross-channel cohesion case study for healthcare services. - [Content strategy & full-funnel media drive leads](https://meetrise.com/case-study/fin-services-provider-full-funnel-and-optimized-content): Learn about a financial services provider's case study on utilizing full funnel strategies and optimized content for growth. - [Snapchat AR Lenses Fuel Revenue Growth](https://meetrise.com/case-study/ulta-snapchat-lenses-case-study): Find out how Snapchat lenses teamed up with Ulta Beauty's strategy to connect with shoppers through augmented reality. - [Generating demand through cross-channel marketing](https://meetrise.com/case-study/leading-hospitality-brand-cross-channel-targeting): Find out how a leading hospitality brand addressed booking challenges through effective cross-channel targeting in this case study. - [Audiences & ad types for boosting Snapchat sales](https://meetrise.com/case-study/fitness-apparel-snapchat-targeting): Read our fitness apparel X Snapchat targeting case study and learn innovative approaches to enhance your advertising strategy. - [Increasing return with full-funnel Amazon strategy](https://meetrise.com/case-study/startech): Uncover the strategies behind StarTech's increasing return full-funnel Amazon strategy case study and improve your advertising approach. - [Authentically reach target audiences with TikTok creators](https://meetrise.com/case-study/national-medical-supply-tiktok-creators): Explore how national medical supply TikTok creators are revolutionizing healthcare marketing for families and young women. - [Increase holiday traffic and sales with Reddit Ads](https://meetrise.com/case-study/ulta-reddit-holiday-marketing): Learn how Ulta Beauty leveraged Reddit for their holiday marketing campaign to connect with consumers in a unique way. - [Improve website conversions with user-first CRO strategy](https://meetrise.com/case-study/nicklaus-cro-case-study): Uncover insights from the Nicklaus CRO case study focusing on optimizing pediatric healthcare scheduling for better navigation. - [Maximize offline data for incremental digital growth](https://meetrise.com/case-study/incremental-new-patients-with-paid-search): Discover effective methods for attracting incremental new patients with paid search by connecting digital and physical care. - [Faster e-commerce growth using Amazon and Google](https://meetrise.com/case-study/driving-faster-ecommerce-growth): Discover impactful methods for driving faster ecommerce growth, focusing on Amazon advertising and keyword optimization. - [Showcasing the brand while increasing the Amazon conversion rate](https://meetrise.com/case-study/reynolds-consumer-products-showcasing-brand): Learn about Reynolds Consumer Products showcasing brand strategies to enhance sales and engagement across multiple platforms. - [Team & technology approach to boosting website traffic](https://meetrise.com/case-study/boosting-website-traffic): Explore key techniques for boosting website traffic and simplifying website management for better user engagement. - [Scaling Amazon performance while improving profitability](https://meetrise.com/case-study/tempur-sealy-scaling-amazon-performance): Discover Tempur Sealy's approach to scaling Amazon performance, balancing ad strategies to achieve business goals and profitability. - [Mastering frequency while tying CTV ads to in-store visits](https://meetrise.com/case-study/connected-tv-ads-in-store-visits): Learn how Meineke utilized connected TV ads in store visits to measure and enhance their digital media reach and impact. - [Boosting revenue with hyper-localization](https://meetrise.com/case-study/stanley-steemer-boosting-search-revenue): Understand the challenges Stanley Steemer faced in boosting search revenue while meeting the demands of its many franchise owners. - [Capturing conversions with IG Stories](https://meetrise.com/case-study/capturing-conversions-with-instagram-stories): Unlock the potential of capturing conversions with Instagram Stories. Discover creative strategies to boost your sales online and offline. - [Driving Amazon profitability at scale](https://meetrise.com/case-study/amazon-sponsored-ads-profitability-at-scale): Unlock the potential of Amazon sponsored ads profitability at scale with insights from Turtle Wax's successful journey. - [Data-driven SEO-optimized website redesign](https://meetrise.com/case-study/data-driven-seo-optimized-website-redesign): Explore how a data driven seo optimized website redesign can enhance your site's crawlability and drive organic traffic. - [Scaling efficiently on Amazon](https://meetrise.com/case-study/scaling-efficiently-on-amazon): Learn how Wilton scaled efficiently on Amazon by restructuring their account and implementing strategic advertising changes. - [Personalized messaging drives more online appointment requests](https://meetrise.com/case-study/personalized-messaging-drives-online-requests): Discover how personalized messaging drives online requests and improves patient engagement at Nicklaus Children’s Hospital. - [Prioritization leads to profitability](https://meetrise.com/case-study/prioritization-leads-to-profitability): See how prioritization leads to profitability at NorthShore University, maximizing returns through smart marketing strategies. - [Exceeding seasonal expectations](https://meetrise.com/case-study/exceeding-seasonal-expectations): Discover how ULTA Beauty is exceeding seasonal expectations with innovative digital marketing strategies and targeted audience engagement. - [Data-informed strategy delivers results](https://meetrise.com/case-study/data-informed-strategy-delivers-results): Learn how the American Egg Board used a data informed strategy to revamp their website for increased traffic and visibility. - [Hyper-local strategy delivers results](https://meetrise.com/case-study/hyper-local-strategy-delivers-results): See how a hyper local strategy delivers results by helping Nicklaus Children’s Hospital effectively reach patients in need. - [Digital debut for a classic product](https://meetrise.com/case-study/digital-debut-for-a-classic-product): See how the digital debut for a classic product transformed S.O.S soap pads, enhancing their appeal through targeted marketing tactics. - [Enhancing content to increase visibility](https://meetrise.com/case-study/enhancing-content-to-increase-visibility): Uncover the importance of enhancing content to increase visibility in competitive healthcare markets for better patient outreach. - [Data-driven approach to user experience](https://meetrise.com/case-study/data-driven-approach-to-user-experience): See how AEB utilized a data driven approach to user experience, making it easier for consumers to find their favorite egg recipes. - [Driving revenue with the Rise Affiliate Network](https://meetrise.com/case-study/driving-revenue-with-the-rise-affiliate-network): Transform your affiliate marketing strategy by driving revenue with the Rise affiliate network, as demonstrated by ULTA Beauty. --- # # Detailed Content ## Pages > Rise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/tiktok HomeTikTok Agency PartnerAs a trusted agency partner, Rise maintains a strong and collaborative relationship with TikTok, the world’s leader in short-form mobile video. We utilize our strategic expertise to enhance the performance of paid TikTok campaigns for our clients, offering tailored development and production of TikTok-specific creative content. Our team and clients enjoy exclusive access to coveted betas, creative opportunities, events, technical support, training, and other valuable resources. More TikTok partnership solutionsThe growth of social media as a search engineJanuary 3rd, 2024/ Media, TikTok/ Partnership series: The TikTok SXSW FYP agency experienceMarch 23rd, 2023/ Audience, TikTok/ Authentically reach target audiences with TikTok creators Other partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > Rise has a longstanding and extensive partnership with Amazon Ads, being among the initial three agency partners since its inception. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/pinterest HomePinterestRise’s partnership with Pinterest extends far beyond paid advertising. With our Connex integration, our teams and clients gain access to a comprehensive view of performance results, including cross-channel metrics and other social media platforms, all in one place. This integration empowers us to make data-driven decisions, optimize campaigns, and drive success across multiple channels, ultimately maximizing our clients’ reach and impact. Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > As a Kentico Xperience Gold Partner, Rise offers clients a range of benefits including custom implementation tools, prioritized support, and preferred pricing. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/kentico HomeKentico Xperience PartnerAs a Kentico Xperience Gold Partner, Rise has exclusive access to custom implementation tools, prioritized support, and preferred pricing, allowing us to deliver exceptional websites for our clients. Leveraging the Kentico Xperience platform, we design and orchestrate robust, award-winning websites that not only attract visitors but also convert them into leads through intuitive design and delightful experiences. With Kentico Xperience, we empower marketers and content editors by providing them with a speedy and intuitive CMS. This enables them to easily manage and update their brand's digital home, allowing them to focus on creating engaging and personalized content for their target audience. Our partnership with Kentico Xperience goes beyond just building websites. We work closely with their team to stay up-to-date with the latest platform features and enhancements, ensuring that our clients benefit from the full potential of the Kentico Xperience platform. By delivering personalized content to the right audience, we help our clients increase customer engagement, drive conversions, and exceed their business goals. Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > Rise is an agency-certified partner of Invoca, collaborating closely with its senior leadership team to drive product innovation. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/invoca HomeInvocaRise has been a trusted partner of Invoca for nearly a decade, collaborating to provide advanced conversational intelligence technology and call tracking solutions to our clients. Through this partnership, we have integrated online and offline data to enable better tracking, attribution, and measurement of performance, ultimately driving higher ROI. With Invoca's cutting-edge technology, Rise has been able to deliver comprehensive and impactful solutions that bridge the gap between web-based and traditional marketing campaigns. Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > Rise is an Impact.com Platinum Partner and the first agency to be certified for affiliate marketing. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/impact HomeImpact. com Platinum PartnerRise earned Platinum Partner status with Impact. com, the leading partnership management platform that offers a fully-integrated suite of products for media attribution, affiliate and influencer marketing, and fraud protection. Their platform capabilities include advanced audience targeting, automation, and measurement. Rise was the first agency to be certified on Impact. com for affiliate marketing, and is one of the exclusive value-added service providers of Impact. com’s attribution solutions. We work with Impact. com to help provide retail eCommerce and lead generation brands with more transparency and greater profitability. As an Impact. com Platinum Partner, Rise has first access to new and expansive resources, including: Technology: Early access to betas, exclusive insight into product roadmaps and ability to provide feedback Success & Support: Performance benchmark analysis, new publishers, dedicated success managers, and curated agency training programs Growth: Complimentary conference attendance, event inclusion, and other exclusive benefits Additionally, Rise, Impact. com, and client, Ulta Beauty, once won Bronze at the US Partnership Awards for their submission to category, “Together – We Solved That! ” Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > As a Feedonomics Certified Agency Partner, Rise supports clients in leveraging their product feed in innovative ways to maximize performance across platforms. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/feedonomics HomeFeedonomics"We’re proud that Rise is one of our agency partners, because the team believes in constant learning and skills development to support its clients in an ever-evolving industry. By completing Feedonomics’ program, Rise has proven itself to be up-to-date on the best practices for data feed management in marketing and eCommerce. ” – Feedonomics As a Feedonomics Certified Agency Partner, Rise leverages the power of Feedonomics to provide expert support and optimization for our eCommerce clients. Feedonomics is a leading data feed management platform that helps organizations list, optimize, and syndicate product data across hundreds of online channels, including platforms like Amazon and Meta. With our deep understanding of Feedonomics’ technology and expertise in eCommerce, we can effectively transform and optimize product feed data to maximize performance and drive results for our clients. " Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > Rise has a longstanding and extensive partnership with Amazon Ads, being among the initial three agency partners since its inception. - Published: 2025-04-02 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/amazon-advertising HomeAmazon AdsRise is a trusted Amazon Ads verified partner and one of the first three agencies selected to be part of the original Amazon Agency Partnership program. Our team of certified specialists in Amazon Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC) enables us to create and manage comprehensive Amazon Marketing strategies for both endemic eCommerce brands and a wide range of non-endemic verticals. We have developed a unique approach to driving incrementality, leveraging our proprietary KPI, the Sound Investment Index (SII), to determine the most effective allocation of advertising dollars for maximum impact. To further enhance our capabilities, Rise has integrated an Amazon API into our proprietary media optimization platform, Connex®, providing real-time insights and optimization analysis. This integration allows us to make informed decisions and continuously optimize campaigns for optimal performance. The Sound Investment Index (SII) is Rise’s proprietary score that measures a product’s reliance on paid spend. This unique metric helps us assess the effectiveness and efficiency of advertising investments. More Amazon partnership solutionsPartnership series: Amazon Prime Day advertising checklistJuly 3rd, 2024/ Amazon, Media/ Unleash the power of Amazon Marketing CloudSeptember 23rd, 2023/ Amazon, Audience, Measurement, Media/ 4 real world learnings for Amazon DSPSeptember 27th, 2022/ Amazon, Media/ Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite... --- > Learn about our cookie policy and how you can manage your preferences for a more tailored browsing experience. - Published: 2025-03-25 - Modified: 2025-04-18 - URL: https://meetrise.com/cookie-policy Cookie Policy Cookie Settings --- > Review the essential terms of service and learn about your rights and obligations when using our site. - Published: 2025-03-06 - Modified: 2025-04-18 - URL: https://meetrise.com/terms-of-service HomeTerms of ServiceQuad/Graphics, Inc. , with its principal place of business at N63 W23075 Highway 74, Sussex, WI 53089 (“Quad”), provides access to and use of its Internet-based Site (“Site”). BY ACCESSING AND/OR USING THE SITE, YOU AGREE TO BE BOUND BY THE FOLLOWING TERMS AND CONDITIONS OF USE (“Terms of Use”). Additional terms and conditions applicable to specific areas of this Site or to particular content or transactions are also posted in particular areas of the Site and, together with these Terms of Use, govern your use of those areas, content or transactions. These Terms of Use, together with applicable additional terms and conditions, are referred to as this “Agreement. ” The Terms of Use apply to all visits to the Site, both now and in the future. Quad reserves the right to change the Agreement, including the Terms of Use of the Site, from time to time at its sole discretion and without prior notice to you. Your use of the Site will be subject to the most current version of the Agreement posted on the Site at the time of each use, and your use of the Site following any such modification constitutes your agreement to follow and be bound by the Agreement as modified. Quad reserves the right to change the Site and its content from time to time at its sole discretion. Any new content, including new features that augment or enhance the current content such as the release of new products and services, are... --- > Rise is proud to be a strategic partner of Snapchat for Business, leveraging their innovative platform to create immersive and engaging Augmented Reality (AR) ads for our clients. - Published: 2025-03-04 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/snapchat-for-business HomeSnapchat for Business"As an early adopter of Augmented Reality (AR) ads in paid media and an agency known for its best-in-class applications of dynamic product ads, Rise has forged a strong partnership with Snapchat over the years. This partnership has brought us numerous benefits, including joint business plans, early access to beta features, advanced technical support, collaborative product innovation with Connex (including our Snap x Connex integration), exclusive events, and dedicated training opportunities. Additionally, Howard Diamond, SVP, Head of Growth & Product, was a member of the exclusive 2023 Snapchat AR Agency Council — “a year-long program designed to bring together a small group of leaders in the digital innovation space to share, connect, and ideate ways to use AR to transform business, today and into the future. ” Rise is one of the first agencies to earn the Snapchat Advanced Partner Program badge, reflecting our excellence in Snapchat marketing and our ability to deliver impactful results for clients. " More Snapchat partnership solutionsSnap to success Snapchat AR Lenses Fuel Revenue Growth Audiences & ad types for boosting Snapchat sales Other partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients.... --- > Rise is among the top 3% of Google Partners in the U.S. as a Premier Partner and Google Analytics Certified Partner. - Published: 2025-03-04 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/google HomeGoogle Premier PartnerRise is a certified Google Premier Partner, placing us among the top 3% of Google Partners in the U. S. With a team of certified experts in paid search, display, video ads, mobile, shopping, and Google Analytics, we provide customized industry insights and strategies to enterprise brands. Our close collaboration with Google’s dedicated agency team, heads of industry, and vertical teams ensures that we stay at the forefront of trends and have access to innovative tools, product roadmaps, alpha/beta testing, and exclusive events. More Google partnership solutionsThe Great Search Shift: How Generative Engines Are Changing EverythingJanuary 9th, 2025/ Google, Microsoft/ Beauty retailer’s holiday omnichannel strategy Lightning-fast Brand Lift with YouTube Other partnersRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > As a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. - Published: 2025-03-04 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/microsoft-ads HomeMicrosoft AdvertisingMicrosoft Advertising is a leading global platform for advertising campaigns on Bing and its exclusive partner network, which includes popular search engines like Netflix, Ecosia, DuckDuckGo, and Yahoo. As a Microsoft Ads Elite Partner, Rise has early access to product pilots, allowing us to stay ahead of the curve and leverage the latest features and innovations for our clients’ campaigns. We also have the opportunity to attend exclusive advertising summits and events, where we can network with industry leaders and gain valuable insights into the future of digital advertising. Furthermore, we have direct access to Microsoft Advertising’s Product Engineers, who provide us with expert guidance and support to help our clients grow their search and digital campaigns. This close collaboration ensures that we can deliver the best possible results and drive maximum ROI for our clients. More Microsoft partnership solutionsThe Great Search Shift: How Generative Engines Are Changing EverythingJanuary 9th, 2025/ Google, Microsoft/ Stop wasting money: How to scale paid search efficientlyNovember 15th, 2024/ Media, Microsoft/ Leveraging Performance Max to drive eye exam bookings Other partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. Learn more --- > Thank you for contacting us. Explore our blog or case studies while our team prepares to respond to your inquiry. - Published: 2025-03-04 - Modified: 2025-04-18 - URL: https://meetrise.com/thank-you Thank you! Our team is reviewing your inquiry and someone will be in touch soon. In the meantime, take a look through our blog or case studies to learn more about Rise. --- > Rise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. - Published: 2025-03-04 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/meta HomeMeta Business PartnerRise's partnership with Meta is a valuable asset for our team and clients, offering a wide range of resources and benefits. These include comprehensive training programs and support materials that keep us up-to-date with the latest Meta features and best practices. We also receive personalized technical assistance, such as integrating Meta data through a custom API into our Connex platform, allowing us to provide real-time insights and optimization analysis for our clients' Meta campaigns. Additionally, our partnership enables us to help clients set up the Meta Conversions API, which allows for the seamless onboarding of offline conversion data, providing a more holistic view of campaign performance. This integration enhances our ability to measure and optimize Meta campaigns for maximum impact. As a trusted partner, Rise receives exclusive invitations to executive-level events, such as agency roundtables, where we can network with industry leaders and gain valuable insights into the future of Meta advertising. We also participate in collaborative initiatives, like the Meta Reels Creative Agency Program, which allows us to work closely with Meta's team to develop innovative and engaging ad experiences for our clients. More Meta partnership solutionsThe language of Reels: Content that convertsOctober 17th, 2023/ Media, Meta/ No Remarketing Pixel, No Problem Audience exclusion strategy drives incremental revenue Other partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement... --- > Rise's partnership with The Trade Desk offers top-tier support, strategic planning sessions, and advanced measurement solutions for improved media attribution. - Published: 2025-03-04 - Modified: 2025-05-29 - URL: https://meetrise.com/about-rise/partners/the-trade-desk HomeThe Trade DeskThe Trade Desk (TTD) is a demand-side platform renowned for its cutting-edge technology in managing display, CTV, mobile, and video advertising campaigns. Rise is proud to be one of The Trade Desk’s earliest agency partners. Through our partnership, Rise facilitates strategic client planning sessions, empowering us to identify and capitalize on innovation opportunities in the advertising space. Additionally, our collaboration with The Trade Desk’s technical team has resulted in the creation of custom APIs. These integrations seamlessly ingest data into Rise’s proprietary cross-channel platform, Connex, supplying our clients with comprehensive and actionable insights. Additionally, our partnership with TTD grants us the highest level of support and exclusive access to new measurement solutions, enabling us to attribute media to performance more accurately. More The Trade Desk partnership solutionsPredictions 2024: The Trade DeskJanuary 5th, 2024/ Audience, Measurement, Media, The Trade Desk/ How to prove the value of upper-funnel display advertisingAugust 23rd, 2023/ Audience, Measurement, The Trade Desk/ Insuring Olympic victory with Connected TV Other partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn more --- > Explore Dean Ferenac's unique insights that elevate consumer engagement and foster brand loyalty across various industries. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/dean-ferenac-2 HomeDean FerenacSVP, Consumer Engagement Dean is an integrated media and marketing leader and strategic disruptor. Utilizing his 20+ years of media and marketing expertise honed at Quad, Publicis Media, Initiative, and FCB, he challenges key decision-makers and media visionaries to see things differently and to inspire and elevate their teams into empowered, bigger, and better versions of themselves. Dean specializes in identifying unique business and consumer insights that power transformative integrated media plans engineered to foster brand love, boost sales, and drive revenue growth. Over the course of his career, Dean has had the privilege of partnering on media planning and investment assignments with a variety of blue-chip brands including MillerCoors, SC Johnson, McDonald’s, Taco Bell, Sears, and Boeing. Dean’s clients view him as a dynamic, results-driven media strategy leader, and exceptional communicator who earns trust through understanding their business and customizing the most effective media solutions designed to meet their challenges head-on. --- > Find out about Sarah Butzer's impactful role as Director of Finance at Rise and her dedication to fostering high-performing teams. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/sarah-butzer HomeSarah ButzerDirector, Finance Sarah Butzer is the Director of Finance at Rise, bringing over 16 years of experience in Finance/Accounting. With a passion for continuous improvement, she is dedicated to being a trusted business partner and providing insight, data-driven advice and information on a timely basis. Sarah also leads the Quad Agency Solutions Finance team, where she has spearheaded numerous system implementations, streamlined finance operations, and enhanced efficiency, resulting in more robust financial reporting for the business. She holds a Bachelor’s degree in Accounting from the University of Wisconsin – La Crosse. Known for her ability to build cohesive and high-performing teams, Sarah is committed to fostering a culture of teamwork, communication, and mutual support. She thrives in collaborative environments and enjoys learning from her peers and team members. --- > Find out how Alison Golin combines account management experience with leadership to enhance project success at Rise. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/alison-golin HomeAlison GolinVP, Project Management Ali Golin leads the Project Management department in planning, organizing, and executing work in a timely, efficient manner. Ali spent several years in account management before bringing her experience and leadership to the project management team. Throughout her time at Rise, she has partnered with a wide range of clients across verticals, including B2B, B2C, Lead Gen, and eCommerce. Ali graduated from the University of Illinois with a bachelor’s degree in Advertising. Outside of work, Ali enjoys exploring Chicago with her husband and dabbling in singing and songwriting. --- > Find out how Jeff Teitelbaum’s extensive background improves collaboration and performance in marketing at Rise. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/jeff-teitelbaum HomeJeff TeitelbaumSVP, Joint Client Accounts Jeff Teitelbaum brings more than 20 years of experience managing marketing investments to his role as at Rise. His ability to understand problems and create innovative, data-driven solutions enables him to deliver remarkable experiences while building and strengthening long-lasting client relationships. He leads the agency’s project management and account teams, leveraging a unique proficiency in improving performance and collaboration across teams. Prior to joining Rise, Teitelbaum spent 13 years at Discover Financial Services, one of the largest financial services brands in the United States. He held senior roles in a number of areas, and developed strategies across several disciplines including pricing, segmentation, modeling, product management, project management, competitive intelligence, marketing analytics, and strategic infrastructure. Using data as a guide, he played a major role in improving the customer experience for the brand’s customers. Jeff holds a bachelor's degree in economics from the University of Wisconsin-Madison and an MBA in entrepreneurship from DePaul University. --- > Find out about Gwen Maass's role at Quad and her extensive experience in traditional and digital media for brands. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/gwen-maass-2 HomeGwen MaassSVP, Media Gwen Maass joined Quad in May 2019 as Vice President, Media Services. Now, as part of Rise, she works with brands across industries and verticals to sharpen their omnichannel media offerings and outreach. Maass spent the majority of her career at Novus Media LLC, formerly a division of Omnicom, and brings deep experience in traditional and digital media to help clients connect consumer experiences across channels with strategic, targeted media planning. --- > Learn how Earl Potter enhances media analytics strategies at Rise to maximize client marketing effectiveness and ROI. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/earl-potter-2 HomeEarl potterSVP, Media Analytics Earl brings extensive experience in technology and analytics to his role as Senior Vice President, Media Analytics at Rise. He helps clients get the most out of their marketing investments by finding the right combination of technology, method, and analytical framework to optimize media spend. Before joining Quad in mid-2019, Earl worked in senior positions at some of the largest global marketing analytics firms, including Gain Theory, a marketing effectiveness consultancy that is part of WPP; and Mediabrands, the media and data arm of Interpublic Group. --- > Discover how Justin Garvin, SVP of Media Strategy at Rise, drives media operations and strategy for client success. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/justin-garvin-2 HomeJustin GarvinSVP, Media Strategy Justin Garvin is the Senior Vice President of Media Strategy at Rise. Justin is responsible for developing and leading strategy and operations for all of Rise’s media channels with a heavy focus on integration. Starting out on the Search team, Justin innovated Rise’s approach to drive business outcomes for clients, eventually scaling the approach to all of Rise’s performance marketing channels. Prior to this role, Justin served as the Vice President of Media & Analytics. Justin graduated from the University of Iowa with a bachelor’s degree in Marketing. He prides himself on his avid shoe collection along with an impressive Netflix watchlist. --- > Meet Howard Diamond, an expert in growth and product with over 20 years of experience in media and technology. - Published: 2025-03-03 - Modified: 2025-04-29 - URL: https://meetrise.com/about-rise/people/howard-diamond-2 HomeHoward DiamondSVP, Head of Growth & Product Howard Diamond brings more than 20 years of experience helping brands achieve maximum results from their media and technology investments. Prior to Rise, Howard earned a bachelor's degree in advertising from the University of Illinois at Urbana-Champaign. He has also previously worked in sales, marketing, and development roles with companies including Q Interactive and CTI Meeting Tech. Outside of Rise, Howard sits on the Board of Directors for the Center for Enriched Living, a non-profit organization focusing on the success of people with developmental disabilities. He currently lives in the Chicago area with his wife and two children. Howard is also a proud member of the exclusive 2023 Snapchat AR Agency Council. --- > Discover Kimberly Harris-Mooring's impact on HR and diversity, along with her dedication to mentoring future leaders. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/kimberly-harris-mooring HomeKimberly Harris-MooringSVP, People & Culture Kimberly Harris-Mooring is the Senior Vice President of People & Culture at Rise. Kimberly brings over 30 years of senior management experience in Human Resources, Employee Development, Change Management, and Diversity and Inclusion. Prior to Rise, Kimberly focused on strategic HR direction and developing people processes that drove operational excellence with companies including the Cook County Assessor’s Office and First Midwest Bank. Kimberly also has a track record of giving back. She mentors young women breaking into the HR space, through Chicago SHRM and in the past with Michelle Obama’s The Girls Opportunity Alliance. As an active member of Alpha Kappa Alpha Sorority, Inc. , Harris-Mooring supports programs like Soles4Souls that provides shoes to those in need. You will also see her packing backpacks for low income children in Chicago’s southern suburbs and supporting women’s wellness through their targeted program initiatives. She earned her M. B. A. from Keller Graduate School of Management and her B. S. in Business Management from Cardinal Stritch University. --- > Explore the achievements of David Schmidt, a registered patent attorney and leader in operations and strategy at Rise. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/david-schmidt HomeDavid SchmidtSVP, Operations & Chief of Staff David Schmidt is the Senior Vice President of Operations and the Chief of Staff at Rise. In addition to managing operational functions, he leads cross-functional teams pursuing strategic initiatives to ensure organizational success in all areas of the business. A registered patent attorney, David joined Rise in 2016 after serving as the general counsel of an intellectual property brokerage firm. David holds a B. S. in Biomedical Engineering from Columbia University, with a concentration in Biomechanics, and a J. D. from the Chicago-Kent College of Law, where he was editor-in-chief of the Journal of Intellectual Property. In between bike rides with his wife and son, he dabbles in woodworking and counts his fingers. --- > Uncover the influence of Joshua Lowcock at Quad Media, where he utilizes data-driven strategies to foster client growth and integration. - Published: 2025-03-03 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/people/joshua-lowcock HomeJoshua LowcockPresident, Quad Media As Quad’s President of Media, Joshua Lowcock is responsible for Rise, Quad’s integrated media brand and performance media agency, and Quad’s market-leading audience and data platform. He leverages Quad Media’s capabilities to deliver business growth for clients. A proven leader and innovator, Joshua uses his skills to amplify integration and collaboration across Quad’s MX Solution Suite. Joshua most recently served as the Global Chief Media Officer for UM Worldwide where he played a pivotal role in developing and evolving their go-to-market strategy through omnichannel media including partnerships and strategy, data integrations, content and creator execution, innovation and privacy governance. His experience in marketing and media includes roles in three of the Fortune 10 and across multiple industry sectors including retail, entertainment, consumer products, healthcare and technology. Joshua has served in board and advisory roles for publicly listed companies. He is passionate about bringing integrity and honesty to the marketing industry. Joshua holds an MBA from the Australian Graduate School of Management and a bachelor’s degree in communications from Western Sydney University. --- > Maximize your advertising effectiveness with our solution to measurement. Real-time insights improve performance across channels. - Published: 2025-02-17 - Modified: 2025-05-13 - URL: https://meetrise.com/solutions/measurement HomeMeasurementConstant focus on testing and iterating At Rise, active media management is a foundational part of our performance mindset. The media we run has our continuous attention because that is the only way to know what's working and what needs to be optimized to get the best results for our clients. Contact usYour ideal customers are out there; but are they seeing your media at the right time and place? Thorough and continuous measurement and optimization are the only way to know. More rigorous and regularAt Rise, we don't measure sporadically or strictly at scheduled times. We use an advanced, iterative framework that covers all timeframes and objectives. What we measureBrand Health Media Mix Tactical Media Mix Real-time Activity Real Time, Real TransparentConnex® is a purpose-built, media optimization platform that offers cross-channel data and performance insights with 24/7 access to proactive intelligence and optimizations, all in real time. 93 million+ data points integrated daily 60+ online and offline integrations, including all major platforms40k+ real-time alerts triggered via SMS, email, or SlackExplore our other solutionsUnderstand your audience with better data We use the most precise, proprietary data available to actually know your audience, not just target them. Run media that inspires action We plan media like people experience it. Omnichannel media that moves with your audience. The latest InsightsHow brands can maximize spend in uncertain economic timesApril 15th, 2025/ Audience, Measurement, Media/ Rethinking Media Success: The Rise of IncrementalityJanuary 14th, 2025/ Measurement/ Rise partnerships: 2024 year in reviewJanuary 7th, 2025/ Audience,... --- > Transform your brand's reach with a strategic approach to media that delivers results across all touchpoints and channels. - Published: 2025-02-17 - Modified: 2025-05-13 - URL: https://meetrise.com/solutions/media HomeMediaOmnichannel media, the performance way All media, paid, earned, or owned should be accountable for business outcomes. But, when it comes to driving the most impact for your brand, all media isn’t necessarily equal. We use the most robust data available to assign value to your most valuable brand media interactions, and build a holistic omnichannel strategy that maximizes those result-driving touchpoints. Contact usPeople are complex. They move fluidly across need states. They transcend convention. They safeguard privacy. Your media plan should do the same. ExpertiseOur approach to omnichannel media is rooted in your most valuable audiences and what will resonate with them across their entire journey. From top-of-funnel awareness to digital commerce or personalized pieces of physical mail, we create meaningful media experiences that inspire action and strengthen brand loyalty. Media + channel strategyPaid socialPaid searchProgrammaticVideo & streamingAffiliate & influencerRetail media & marketplacesOut of homeCreative + experience designMedia creativeUI & UX designCustomer experienceWeb & mobile developmentAudio & radioBroadcastPrintData, technology + optimizationSEOCRO (conversion rate optimization)Advanced analyticsMarketing measurementPlatform enablementWhen geography mattersConsidering where brands have a right to win and an opportunity to grow is something that we take very seriously. When it comes to geography, there's no such thing as too precise. We use a hyperlocal, sophisticated modeling tool based on consumer geography which computes the probability that consumers are drawn to certain locations based on distance, competitive locations and the relative “desirability” for those competitors. We call this our Gravity Model and it helps makes media investments even more precise... --- > Maximize your marketing potential with an audience strategy designed to understand and engage valuable consumers. - Published: 2025-02-17 - Modified: 2025-05-13 - URL: https://meetrise.com/solutions/audience HomeAudienceAre you marketing to the most valuable audiences? Anyone can target and segment audiences—marketers have been doing it for decades. But, finding and knowing the most valuable people isn’t as easy. Contact usTo find the most valuable audiences and people, you have to understand your individual customer—their behaviors and passions. This takes data, better data—more resilient data. It also takes the rigor and tools to analyze the data to get a true view of consumers. Know your audience with better dataThe data we use to understand your audience starts with the most resilient data around. Most people only have one place they call home and this is what our data stack is built on. Quad is the #1 direct mail provider in the country — linking Rise to a proprietary and resilient data set that reaches 97% of the U. S. adult population. We couple those 250M consumers with over 20K data and contextual insights that can be activated across all media touchpoints. Adding household interests and passions to more widely used standard data, takes you beyond the game of traditional targeting to actually knowing consumers. Unlock passions to better connect with your audienceConnections Planning is our people-focused design process that tailors messaging across paid, owned, and earned touchpoints building authentic connections that resonate with audience passions and receptive moments. The human experienceWe design the human experience of your brand by developing and orchestrating: The WhoStrategic audience opportunity The WhenMoments when people are the most receptive The WhereFull communications channel... --- > Explore our strategic partnerships that enhance our mission and bring innovative solutions to our clients. - Published: 2025-02-17 - Modified: 2025-05-28 - URL: https://meetrise.com/about-rise/partners HomeOur PartnersBecause of strong relationships with our partners, our clients benefit from unique and innovative solutions that ultimately become competitive advantages. Rise has a longstanding and extensive partnership with Amazon Ads, being among the initial three agency partners since its inception. Learn moreAs a Feedonomics Certified Agency Partner, Rise supports clients in leveraging their product feed in innovative ways to maximize performance across platforms. Learn moreRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is an Impact. com Platinum Partner and the first agency to be certified for affiliate marketing. Learn moreRise is an agency-certified partner of Invoca, collaborating closely with its senior leadership team to drive product innovation. Learn moreAs a Kentico Xperience Gold Partner, Rise offers clients a range of benefits including custom implementation tools, prioritized support, and preferred pricing. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn moreRise's collaboration with Pinterest includes seamless integration with Connex, enabling unified performance reporting and optimization strategies across various platforms and channels. Learn moreRise is proud to be a strategic partner of Snapchat for Business, leveraging their innovative platform to create immersive and engaging Augmented Reality (AR) ads for our clients. Learn moreRise's partnership with The... --- > See how our awards highlight our achievements and our continuous efforts to support our clients effectively. - Published: 2025-02-17 - Modified: 2025-04-25 - URL: https://meetrise.com/about-rise/awards HomeAwardsWe’re honored to be recognized for who we are, what we do, and how we help clients achieve their goals. The Drum Awards Finalist | 2025 Web Excellence Awards Winner | 2024 Internet Advertising Competition | 2024 Sales and Marketing Technology Awards | 2024 Healthcare Ad Awards Bronze Winner | 2024 Hermes Creative Awards Winner | 2024 Global Agency Awards Winner | 2024 Global Agency Awards Finalist | 2024 Sales and Marketing Technology Awards | 2024 Global Digital Excellence Awards Finalist | 2024 Stevie Awards Silver Winner | 2024 Digiday Technology Awards Finalist | 2024 Microsoft Advertising Partner Awards | 2024 Kentico Site of the Month | Jan. 2023 US Partnership Awards Bronze Winner | 2023 Global Agency Awards Finalist | 2023 Global Digital Excellence Awards Finalist | 2023 MarCom Awards Gold Winner | 2023 eHealthcare Leadership Awards Winner | 2023 US Agency Awards Finalist | 2023 Global Social Media Awards Winner | 2021 Global Agency Awards Winner | 2021 Global Search Awards Winner | 2020 --- > Get to know the Rise leadership team, experts in client experience, operations, and growth strategy, delivering excellence. - Published: 2025-02-17 - Modified: 2025-06-02 - URL: https://meetrise.com/about-rise/people HomeOur PeopleRise is made up of people committed to providing remarkable experiences and superior results for our clients. Our leadershipJoshua LowcockPresident, Quad Media Read more David SchmidtSVP, Operations and Chief of Staff Read more Kimberly Harris-MooringSVP, People and Culture Read more Howard DiamondSVP, Head of Growth & Product Read more Justin GarvinSVP, Media Strategy Read more Dean FerenacSVP, Consumer Engagement Read more Earl PotterSVP, Media Analytics Read more Gwen MaassSVP, Media Read more Jeff TeitelbaumSVP, Joint Client Accounts Read more Alison GolinVP, Project Management Read more Sarah ButzerDirector, Finance Read more --- > Unlock the potential of your campaigns with Rise, a media solutions agency focused on data-driven insights and transparency. - Published: 2024-11-19 - Modified: 2025-04-16 - URL: https://meetrise.com/ It's time to raise your expectations of media. agencies. transparency. results. It's time to raise your expectations of media. agencies. transparency. results. More agility, full transparency, better business outcomes. Full service, fully integrated media solutions built on insights from the most precise, proprietary data available. We're the media agency for marketers who want the precision and accountability of performance applied across every touchpoint, channel, and objective. And we do this with complete transparency. No hidden fees, spreads or margins. Ever. Our servicesAudience Intelligence & StrategyWe use the most precise, proprietary data available to actually know your audience, not just target them. Media Planning & PlacementWe plan media like people experience it. Omnichannel media that moves with your audience. Measurement & OptimizationWith our proprietary modeling system and tools, you always know what’s working and have every opportunity to optimize and shift efforts. Our workPrivacy-focused, Cross-channel Patient Engagement Lightning-fast Brand Lift with YouTube Snapchat AR Lenses Fuel Revenue Growth The latest InsightsFrom search to suggestion: Why agentic AI is the new influencerJune 10th, 2025/ Audience, Media/ Marketing lessons from the Nintendo Switch 2 launchJune 5th, 2025/ Audience, Media/ Why marketers need to be skeptical of AI ad automation announcementsJune 3rd, 2025/ Media/ Industry recognitionView all awards --- > Find out about Rise and our holistic approach to media planning that prioritizes your business results and integrity. - Published: 2024-11-19 - Modified: 2025-05-23 - URL: https://meetrise.com/about-rise HomeAbout RiseOur foundational, faster success in performance media has been the springboard for our current, holistic, data-driven approach to all media. A different kind of agencyWe believe in the traditional sense of the word agent. The media we plan, place, and measure has nothing to do with our inventory or margins. We act on behalf of our clients for their business results, not ours. Our only bias is toward our clients' success. Who we areRise is the agency for brands looking for the speed, smarts, and scruples missing from media today. Agility and precision are the new scale. Being able to move fast and be exact are critically important in today's media world. Just as important is integrity. Being true to the things we say and do is inherent to who we are, not a concerted effort or stretch goal. Proudly, a Quad agency "Together we can do more than as individuals apart. " - Harry Quadracci founder & CEO, Quad Rise's expertise in omnichannel media—coupled with the power of Quad—offers unmatched opportunity for businesses to build brand, drive demand, and deliver results. And, we share the same values: believing in our people, doing the right thing, and urgently innovating have been the cornerstones of Rise since the beginning. A truly integrated agencyRise has connected teams, processes, and systems. Our experts in data, media, creative and production are actually one team, working toward the same goal using the same tech, systems and capabilities. This connectivity makes things easier for our... --- > Learn from real-life case studies and brand stories that illustrate effective practices and lessons learned in various industries. - Published: 2024-11-19 - Modified: 2025-04-18 - URL: https://meetrise.com/work HomeOur workNo Remarketing Pixel, No Problem Insuring Olympic victory with Connected TV Leveraging Performance Max to drive eye exam bookings Beauty retailer’s holiday omnichannel strategy Privacy-focused, Cross-channel Patient Engagement Increasing site engagement with customer-first UX Lightning-fast Brand Lift with YouTube Snap to success Audience exclusion strategy drives incremental revenue Activating new affiliate partners and technology Cross-channel cohesion drives qualified leads Content strategy & full-funnel media drive leads 12Next --- > Interested in Rise? Contact Rise to connect with us and get assistance from our dedicated team. - Published: 2024-11-19 - Modified: 2025-04-18 - URL: https://meetrise.com/about-rise/contact-us Contact usInterested in connecting with Rise? Share a few details with us and we will reach out to you. If you would like to speak with us directly, you can reach Aaron Horowitz at 1-847-612-2550 What can we help you with? *Select an option... New Business InquiryBecoming an EmployeeBecoming a Partner / VendorPR InquiryOther First Name *Last Name *Job Title *Email *Phone Number *Company Name *Your Comments *Sign up to receive valuable industry content, delivered straight to your inboxQuad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy. var timerId = null, timeout = 5; function WaitUntilCustomerGUIDIsRetrieved { if (! ! (timerId)) { if (timeout == 0) { return; } if (typeof this. GetElqCustomerGUID === 'function') { document. forms. elements. value = GetElqCustomerGUID; return; } timeout -= 1; } timerId = setTimeout("WaitUntilCustomerGUIDIsRetrieved", 500); return; } window. onload = WaitUntilCustomerGUIDIsRetrieved; _elqQ. push; Thank you, we have received your inquiry; expect to hear from us within 1-2 business days. ×There was an error trying to send your message. Please try again. ×Submit function disableButton { setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',true); }, 10); setTimeout(function { $('. fusion-button. button-flat'). prop('disabled',false); }, 1000); } $('. fusion-button. button-flat'). on('click', disableButton); setTimeout( => { document. getElementById("checkbox-subscribetomarketinggroup1-1-0"). name="subscribetoMarketingGroup1"; }, "1000"); ChicagoMexico CityChicago(312) 281-9933 One South Wacker Drive Third Floor Chicago, Illinois 60606 Mexico City(312) 281-9933 Reforma Latino - WeWork: Av. Paseo de la Reforma 296 Mexico City, Mexico 06600 --- > Uncover the benefits of a different approach to media agency. Optimize your marketing with audience-focused strategies for success. - Published: 2024-11-19 - Modified: 2025-04-15 - URL: https://meetrise.com/solutions HomeA different approach to mediaMedia that works for your audience and your CFO. Today’s media landscape has too much complexity and too little transparency for marketers to precisely know where, when, and how to invest their limited marketing dollars. With Rise, brands reach real consumers with the right messages and drive real results by using an integrated use of audience targeting and media activation across all touchpoints—at scale. Contact usThe Rise approach starts with proprietary and resilient data to know your audiences, not just target them. We plan omnichannel media that considers passions and moves with people, while continuously measuring and optimizing to ensure every media touchpoint drives real business results. AudienceUnderstand your Audience with better dataWe use the most precise, proprietary data available to actually know your audience, not just target them. MediaRun Media thatinspires actionWe plan media like people experience it. Omnichannel media that moves with your audience. MeasurementMeasure and optimize media continuouslyWith our proprietary modeling system and tools—you always know what's working and have every opportunity to optimize and shift efforts. Our partnersRise is among the top 3% of Google Partners in the U. S. as a Premier Partner and Google Analytics Certified Partner. Learn moreRise is a valued Meta Business Partner, gaining access to invaluable resources and benefits for both the agency and our clients. Learn moreAs a Microsoft Ads Elite Partner, Rise has priority access to product pilots and agency resources to bring strategic growth opportunities to our clients. Learn moreRise is proud to be a... --- > Learn about our commitment to privacy in our privacy policy, detailing how we collect and process your information. - Published: 2024-11-18 - Modified: 2025-04-18 - URL: https://meetrise.com/privacy-policy HomePrivacy Policy Updated: September 6, 2024 Table of contentsIntroductionQuad/Graphics, Inc. and it subsidiaries (“Quad,” “we,” “us,” or “our”) respect your privacy and is committed to protecting it. This Privacy Policy describes the personal information we collect and how we may process that information when you visit our websites including any of the following websites (which are collective referred to as “websites” throughout this Privacy Policy), or any other time you may provide us with personal information, including when you provide information through our websites, call us, visit our facilities, or that we may otherwise collect in connection with offering our products and services (collectively, “Services”): https://www. quad. com/ https://www. bequad. com/ https://www. quad. com/investor-relations https://www. bettyagency. com/ https://metalworks. quad. com/ https://www. meetrise. com/ If you are applying for a job with us, please review the Applicant Notice section of this Privacy Policy. Quad also collects personal information from our clients when we provide certain services to them. Under those conditions, Quad acts as a data processor and our use of that personal information is limited by the restrictions our clients place on that personal information. You can learn more about how your personal information is collected and used by our clients by reviewing their privacy policies. Information we collectWe may collect a range of Personal Information. “Personal Information” means information that uniquely identifies, relates to, describes, or is reasonably capable of being associated with or linked to you. The types of Personal Information we collect may include, but is not... --- --- ## Posts > Like influencers, agentic AI has the ability to shape perception, drive action and command trust. Marketers can (and should) start adapting now. - Published: 2025-06-10 - Modified: 2025-06-10 - URL: https://meetrise.com/insights/are-ai-agents-the-new-influencers - Categories: Insights - Tags: Audience, Media AI is no longer just a tool, it’s a participant. From summarizing search results to making purchases on your behalf, AI agents are now embedded in the consumer journey. And increasingly, they’re trusted. According to Attest’s 2025 “Consumer Adoption of AI Report,” 40% of consumers trust generative AI search results more than paid search ads. KPMG’s 2024 “Generative AI Consumer Trust Survey“ found that 54% of consumers trust AI for personalized recommendations, while 50% trust it for customer service and business use cases. This trust is reshaping how decisions are made — and who (or what) makes them. Is AI the new creator class? If AI agents are making decisions on behalf of consumers, if they’re trusted, then they’re not just tools — AI search results need to be thought of as influencers and creators. Like influencers, AI agents and results have the ability to shape perception, drive action and command trust. And like creators, they need information and incentives to recommend your brand and products — and maybe more so, because they have no personal first-hand experience informing their recommendations. While it’s easy to point to paid results in AI search, like those Google shared in Google Marketing Live, is paid placement enough? Are the other ways to reward AI beyond paid placements? Should AI agents start earning affiliate revenue? When AI recommends a product, books a service or drives a conversion, should it get a cut? What is the AI equivalent of familiar podcast phrases like “Use code... --- > How Nintendo turned a console release into a masterclass in retail experience and fan engagement. - Published: 2025-06-05 - Modified: 2025-06-09 - URL: https://meetrise.com/insights/marketing-lessons-from-the-nintendo-switch-2-launch - Categories: Insights - Tags: Audience, Media How Nintendo turned a console release into a masterclass in retail experience and fan engagement. A long-awaited sequelEight years after the original Nintendo Switch debuted in 2017, the Switch 2 officially launched today (June 5). With upgraded hardware, a new game lineup and a price tag of $449. 99 (or $499. 99 bundled with Mario Kart World), Nintendo has once again proved its ability to generate excitement across both digital and physical retail channels. Preorders opened on April 24 and sold out almost instantly. While many tech brands have shifted toward digital-first launches, Nintendo remains one of the few companies that still optimizes for physical retail — and it shows. The power of physical retailNintendo’s commitment to brick-and-mortar retail was on full display during the Switch 2 launch. Each major retailer brought its own flavor to the experience, creating moments that were not just transactional, but memorable. Among the standouts: GameStop: The party starterGameStop leaned into the fanfare with a 3 p. m. launch event on June 4 in the run-up to the midnight release. Some locations featured so-called Nintendo Ambassadors — staff dressed as Mario and Luigi — and even mini Nintendo game parties. It was a celebration, not just a sale. At midnight ET, the official release began, with ticketed queues ensuring order and excitement. GameStop’s approach was a reminder that leaning into fun and fandom can turn a product drop into a cultural moment. Best Buy: efficient but enthusiastic Best Buy took a more subdued approach but... --- > AI-generated ads streamline processes, but brands risk losing creative control. Is the ease of AI automation worth putting your brand at risk? - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://meetrise.com/insights/be-skeptical-of-ai-ad-automation-news - Categories: Insights - Tags: Media Meta is planning to fully automate AI-driven ad creation by 2026, per a report from The Wall Street Journal on Monday. The promise to marketers is that all a brand needs to do is provide a product image and a budget, and AI handles everything — from creative or video, to text, targeting and budget recommendations. Meta also promises that these AI-powered ads will dynamically adjust creative based on user location and other factors. This is an update Meta has been hinting at to Rise, a Quad agency, for several months and is something we’re hearing consistently across platforms. It's part of a continued trend in the media landscape where platforms are increasingly seeking full control over data, budgets and decision-making. And while it’s tempting to follow the path of least resistance (i. e. , relying on AI tools within a platform ecosystem), marketers who do so risk sacrificing their own success in favor of the platform. Like all seemingly “too good to be true” promises in this industry, marketers need to be skeptical. Immediate considerations for marketers: Meta’s AI plans Efficiency vs. control: AI-generated ads streamline processes, but brands risk losing creative control. Is the ease of AI automation worth putting your brand at risk? Platform optimization vs. omnichannel optimization: Meta’s AI will optimize for engagement within its ecosystem, but is that what’s best for advertisers? Customers don’t consume media in silos; will your budget be locked into a platform or minimum spend requirement — potentially at the expense... --- > AI-led commerce is reshaping digital shopping. Loyalty is no longer earned solely through brand affinity; it’s brokered by AI agents. - Published: 2025-06-02 - Modified: 2025-06-03 - URL: https://meetrise.com/insights/google-shop-with-ai-disrupts-retail-media - Categories: Insights - Tags: Media Fundamental disruptions in online shopper marketing are just ahead. In May, Google announced an AI Mode Shopping agent, branded as “Buy for me” at the Google I/O conference. The agent will integrate most online shopper activity from try-on to AI-driven checkout directly into search results. As a result, full-funnel transactions can happen almost instantly and entirely within Google Search — and marketers had better strap in. Powered by Gemini 2. 5, the new shopping experience is intent-driven from start to finish. When a user initiates a query, the AI agent rapidly scans the retail ecosystem, selects a product based on price, availability, brand preference and customer data signals and then facilitates the purchase via Google Payments — all without the user ever landing on a retailer’s site. Agentic AI now becomes the gatekeeper of the purchase journey, fundamentally changing digital shopper marketing and retail media. It could improve efficiency for consumers, but it also displaces brands as the primary influencers of purchasing decisions. And legacy retention strategies — built around owned media and direct brand-consumer interactions — may no longer apply. Wall Street’s reaction was immediate. Shopify’s stock dropped 5% within hours of the announcement, signaling concerns that third-party e-commerce platforms may lose visibility in an accelerated direct-from-search model. But this goes far beyond one company or platform. Google’s “Buy for me” function is poised to trigger a ripple effect across all sectors. Source: The Keyword by Google Branded as “Buy for me,” Google suggests this sped-up process will continue... --- > Explore key takeaways from Google Marketing Live 2025, focusing on AI's role in advertising and search for marketers. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://meetrise.com/insights/google-marketing-live-2025-takeaways - Categories: Insights - Tags: Media The Google Marketing Live 2025 event was not about unveiling a single product breakthrough — it was a reframing of how AI will function as the connective tissue across advertising, commerce and search. And if you’ve tracked the news this past week, the response has been one of awe and fear. Articles like this one from New York Magazine, “Google’s AI is Burying the Web Alive,” aren’t for the faint of heart, so rather than joining the choir, we’re offering actionable takeaways from Google Marketing Live. For results-driven marketers, the headline is this: Google is embedding AI across the funnel to shorten the distance between media and outcomes. But with that comes new complexity (i. e. , less control over creative, more dependency on automated systems and a premium on clean, structured data to drive results). From Rise’s perspective, the takeaway isn’t just to adopt AI tools — it’s to scrutinize how they operate. Which search and intent signals power them? Where does your first-party data fit in? How do you optimize your working media when algorithms are doing more of the steering? That’s where Rise’s transparent, data-powered approach gives clients an edge, especially when paired with Quad’s proprietary household data and omnichannel media solutions. Below, we’ve condensed the most relevant product updates and strategic shifts — from Gemini’s (very) expanded role to changes in Search and YouTube ad formats — through the lens of what matters to results and transparency-first marketers. AI-powered search and advertising evolution Ads expand into... --- > Find out what to expect with the 2025 media network upfronts and their impact on the advertising landscape. - Published: 2025-05-22 - Modified: 2025-05-23 - URL: https://meetrise.com/insights/the-2025-upfronts-made-one-thing-clear-its-game-time-for-sports - Categories: Insights - Tags: Media Whether the announcement of Michael Jordan’s involvement in the return of NBA on NBC for the upcoming season invoked nostalgic recollections of the 1990s, or you were able to endure the Broadway-style meanderings of the Peyton and Eli Manning sales pitch, one thing from the 2025 upfronts was clear: sports will be a driving force in media for 2026. (I’m still humming the “Roundball Rock” theme in my head... as is every 90s kid) With the upcoming Milano Cortina Winter Olympics in Italy, North America’s multi-city hosting of the FIFA World Cup and the continued growth of engagement with women’s sports (both collegiate and professional), broadcasters are all in on the opportunity to align brands with content in new and exciting ways in the new year. There will be several considerations that will be critical to success in navigating this landscape, including: The evolution of sports content delivery Sports content continues to be on the cutting edge of the ongoing migration from linear-centric video delivery to a more agile, digital-first approach. While 23% of sports fans in a Hub Entertainment survey last year indicated that streaming was their first stop for their sports content, that number increased to 30% this year — essentially tied with cable (31%) and broadcast (29%) formats. Publishers are advancing the offerings, too. ESPN, for example, has put significant hype behind the launch of their new direct-to-consumer streaming service that Disney believes will “redefine our business. ” Electing to call it “ESPN” ... the classically named... --- > The media landscape has never been crystal clear, but in recent years, it has grown particularly opaque. Learn how brands are finding clarity. - Published: 2025-05-15 - Modified: 2025-05-16 - URL: https://meetrise.com/insights/where-things-got-murky-principal-media-buying-and-how-brands-are-regaining-clarity - Categories: Insights - Tags: Media The media landscape has never been crystal clear, but in recent years, it has grown particularly opaque. What was once a relatively straightforward exchange of dollars for impressions — more media is good and less media is bad (assuming it’s the right media, and the right targeting) — has evolved into a dense web of media buying models and financial structures that can leave even the most seasoned marketers unsure of: Where their money is spent, how their media placements are priced and whether their media investments serve their business objectives. As media buying complexity increases, so does the potential for misalignment between brands and their media buying agencies. Within this murkiness lies opportunity for marketers. Marketers who take a clear-eyed approach to the complexities of media buying — and acknowledge that there are important questions to ask before committing to an agency partnership — are in a strong position to maximize their working media. What is principal media buying and planning? There is still no standard template for the “best” media buying option (which is likely why Digiday published an article just last year titled, “WTF is principal media? )”. But principal media buying — when agencies buy media at the top of the year and sell it with a markup to clients — is a standard practice. Pre-bought media is not inherently bad. Some may rightfully assert that principal buying offers bulk pricing benefits — brands can squeeze more from the budget for less in the long run... --- > Explore effective marketing in times of economic uncertainty. This playbook offers insights to help brands thrive amid challenges. - Published: 2025-04-15 - Modified: 2025-05-15 - URL: https://meetrise.com/insights/maximize-spend-in-uncertain-economic-times - Categories: Insights - Tags: Audience, Measurement, Media Navigating market pressure with the right partners and media optimization strategiesWe are in a turbulent period—tariffs, inflation, and market volatility present numerous challenges for brands and marketers. Amid economic uncertainty, marketing budgets are often the first to be cut or frozen. Research from eMarketer predicts that tariffs alone may reduce social ad spend by $10 billion in 2025. But even with cuts to budgets and changes in consumer spending, revenue goals remain, and marketers are under pressure to hit their goals despite these headwinds. This is an opportunity for brands that stay strategic and vigilant to outperform their peers and maximize their investment dollars. Below is a playbook that Rise and our partners have been successful with to navigate these uncertain times: Demand transparency with your agencies: Ensure your agency partner is putting your media dollars to work with transparent, unbiased buying decisions that prioritize your brand’s growth. To reveal hidden fees or markups, ask the tough questions. Are they receiving rebates or discounts that don’t get passed back? Are they engaged in principal media buying models that prioritize benefits for the agency at the cost of neutrality and value? We believe transparency is not just ethical; it’s a strategic financial advantage. Brands cannot afford to lose working media to incentives paid back to agencies. Re-allocate spending based on performance analysis: With the right analytics framework and auditing of channel tactics, there are frequently opportunities to shift budget. Play smart by optimizing and building upon your best performing media, while... --- > Learn about the shift towards measuring media impact through incrementality and its importance for holistic marketing efforts. - Published: 2025-01-14 - Modified: 2025-05-08 - URL: https://meetrise.com/insights/rethinking-media-success-the-rise-of-incrementality - Categories: Insights - Tags: Measurement I recently returned to Rise after spending a short stint on the client side of the marketing game. Since making my way back, there’s been one overarching trend I’ve been hearing from marketing leaders; brands are looking to make all media accountable for business outcomes, not just the typical best sellers. What We’re Hearing: The Rise of Incrementality in Media In my conversations with CMOs and other heads of marketing, a recurring theme started to stand out: a focus on measuring the full funnel. The common refrain emerging has been: "We need to diversify our channel mix and understand the true value of our media spend. " While direct response channels like paid search and affiliate marketing were capturing a large share of the budget for many organizations, there's a newfound emphasis on measuring marketing impact in a more holistic way. This shift is driven by an increasing need to not only have clear reporting that finance teams can understand but also make sure media dollars have a true impact on the business. FROM PERFORMANCE TO INCREMENTALITY During my first stint at Rise, most of the brands we talked to were heavily focused on performance media. Brands relied on direct response tactics, putting most of their resources into channels that promised clear, measurable results. However, there's a growing realization that understanding the broader impact of these investments is essential for long-term success. This reflects a significant shift from merely optimizing for last-click conversions to examining how each piece of the... --- > Uncover the key insights of The Great Search Shift: How Generative Engines Are Changing Everything for businesses navigating the new search reality. - Published: 2025-01-09 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/great-search-shift-generative-engines-are-changing-everything - Categories: Insights - Tags: Google, Microsoft The search landscape is undergoing a seismic shift. No longer a static domain of keywords and rankings, search is now a dynamic, AI-powered ecosystem demanding constant adaptation. From users now expecting more conversational and personalized search results to the rise of social media as a search engine, brands must embrace these changes to remain visible and competitive. Below, we'll explore the main shifts that are reshaping the search game and provide actionable strategies to future-proof your brand in this new era of AI-driven discovery. Shifts shaping the future of search 1. Bing Joins the Main Stage What's new It’s no secret that Google has been the undisputed leader in the world of search. This single player dominance made Google’s algorithm updates the major points of focus for SEO professionals. However, it’s a new search day. Microsoft's integration of OpenAI’s GPT-4 into Bing moved the previously second fiddle search engine onto the main stage. ChatGPT Search is an AI-driven search engine that draws its information and conversation search experience from Bing. Consequently, Bing indexing is now essential for capturing visibility in this emerging search ecosystem. This isn't just an incremental update; it's a pivotal moment requiring brands to prioritize Bing optimization alongside traditional SEO and AI-driven results. How to stay ahead Audit for Bing Indexing. Start by using Bing Webmaster Tools to ensure that the pages driving SEO traffic on Google are also indexed by Bing. This step will help maintain consistency across search engines and ensure your content reaches the... --- > Reflect on Rise partner collaboration achievement in 2024, featuring key milestones and successful partnerships throughout the year. - Published: 2025-01-07 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/rise-partnerships-2024-highlights-to-date - Categories: Insights - Tags: Audience, Measurement, Media As 2024 comes to a close, we’re taking a moment to reflect on an extraordinary year for Rise partnerships. From new collaborations to major achievements, this year has been filled with impactful milestones that have shaped our journey and the future of our industry! The year flew by, marked by incredible highlights, including a successful Google Executive Summit, meaningful engagement with 35+ partners through our cross-office Lunch & Learns, and the honor of winning a prestigious Microsoft Agency Award. These accomplishments are a testament to the strength of our partnerships and the collaborative efforts of our dedicated team. 2024 partner events: What we learned (and hosted) Our team stays ahead of industry trends by actively engaging in partner conferences, keeping us well-informed and on the cutting edge. Here’s a quick recap of the key takeaways from each summit. Google Marketing Live At Google Marketing Live, the spotlight was on groundbreaking AI-driven tools designed to revolutionize creative processes, enabling marketers to generate highly personalized and engaging ad content with unprecedented efficiency. This innovation promises to transform how brands connect with their audiences through more dynamic and tailored advertising experiences. iPX Conference Our affiliate and creator marketing platform partner, impact. com, announced several product updates at their annual conference, iPX. These include Creator 1. 5, now using AI for automated outreach and the launch of Advocate, a scalable and configurable customer referral solution driving very effective CPAs. Meta Performance Summit At the Meta Performance Summit, the significance of customer signals for automation... --- > Maximize the value of your budget with effective paid search strategies. Discover how to enhance your digital marketing impact. - Published: 2024-11-15 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/stop-wasting-money-how-to-scale-paid-search-efficiently - Categories: Insights - Tags: Media, Microsoft Here’s something you already know: paid search is a vital component of digital marketing, often taking up a hefty chunk of marketing budgets — sometimes as much as 80-90% of total digital spend. Now, here’s something you may have overlooked: With competition intensifying and ad costs climbing, it's crucial for brands to ask: Are your search dollars truly delivering value? If your answer isn’t a clear yes, it’s time to reassess. As your business grows, sticking with the same strategies without regular performance evaluation won’t cut it anymore. Brands must focus on optimizing spending and reducing waste to ensure every dollar drives meaningful results. Here’s how to avoid wasted spend and maximize paid search impact while scaling your business: Tackle click fraud head-on One major hurdle that many brands need to overcome, especially those growing to the enterprise level, is click fraud, which involves the generation of fake clicks by bots or unethical competitors. This can significantly drain your budget without delivering any real value. For example, if your company is spending $100,000 monthly on paid search and experiences a 10-20% waste from click fraud, that translates to a potential loss of up to $20,000 — funds that could be better invested in attracting genuine results. By implementing click fraud prevention tools, you can unlock meaningful savings and reallocate them to higher-performing campaigns. Detecting click fraud might seem daunting, but tools like ClickCease and ClickGuard are here to help. These technologies can identify and block suspicious clicks, safeguarding your budget... --- > Explore the latest updates on third party cookie Chrome and how they impact digital advertising and privacy solutions. - Published: 2024-11-10 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/updates-on-third-party-cookies-in-chrome - Categories: Insights - Tags: Audience, Media For years, companies like Google, Firefox, and Apple, along with CCPA and GDPR legislation, have been rolling out changes and policies for a more privacy-focused digital landscape. These ongoing updates have long reshaped how brands connect with their audiences, driving a shift towards more privacy-conscious solutions that redefined the demands of effective digital advertising. Since announcing their initial plans to deprecate third-party cookies (3P) in Chrome in 2020, Google has been back and forth, then up, down, over, and under on when this would become a reality. Now, with their latest 3P cookie update, there's a clear opportunity for marketers to take charge and gain control of changes to come. What are cookies, again? Cookies are small data files stored on your browser by websites, traditionally serving as the foundation for online tracking and personalized advertising. They help websites remember your preferences, track browsing activity, and customize content based on your interests. First-party cookies (1P) are created by the website you're visiting and are used to enhance your experience by storing login information, language settings, and items in your shopping cart. Third-party cookies (3P), on the other hand, are set by external domains and are commonly used for cross-site tracking, ad targeting, and measuring the effectiveness of campaigns. What’s Google's latest update on third-party cookies? To address privacy concerns while maintaining advertising effectiveness, Google proposed a new solution: a prompt that enables users to set their privacy preferences across all Google browsing experiences. For users who don't disable cookies, third-party... --- > Explore AI content personalization and its impact on marketing. Unlock higher conversions and improved retention rates. - Published: 2024-11-04 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/scaling-personalization-with-ai - Categories: Insights - Tags: Audience AI is transforming industries. Marketing perhaps more than most given AI’s ability to automate tasks, analyze customer behavior, optimize media spend, and generate targeted content. But many marketers are stuck in a cycle of complex, disconnected processes that limit their ability to produce and manage content, let alone effectively analyze the results of that media once it is released. While we remain in the early stages of this transformation, it’s clear the brands that can break out of that cycle will efficiently scale their AI processes and systems to deliver engaging content that converts and stands out in a crowded marketplace. The power and challenges of personalization Personalization is the holy grail of modern marketing. After all, personalized creative leads to 4x higher conversions, a 15% improvement in retention rates, and has a significant multiplier effect on lifetime customer value. These metrics underscore the importance of tailoring messages to individual preferences, journeys, and needs. Improved performance from personalized ads Why is personalization so powerful? Because it taps into customers' unique decision-making processes. When done right, it creates meaningful connections and fosters brand loyalty. Yet, the ability to scale personalized content — reaching vast audiences with individualized messaging — can be daunting for even the most advanced marketing teams. For brands managing hundreds of thousands of SKUs or dealing with multiple customer segments, personalization at scale requires a robust technological and data-fueled infrastructure. The myriad of organizational challenges that come with building, deploying, and integrating those systems can cause AI adoption... --- > Explore the essentials of an omnichannel marketing strategy and its importance in today's digital retail landscape. - Published: 2024-09-27 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/crafting-omnichannel-strategies-etail-boston-round-table-recap - Categories: Insights - Tags: Media Embarking on the journey of digital transformation can be daunting for today’s top executives, but navigating it together makes all the difference eTail Boston offers a unique opportunity for marketing leaders to come together and dive deep into the current trends and challenges shaping the retail industry. At eTail Boston, Rise experts joined retail leaders and marketers from various industries to discuss the nuances and challenges of implementing omnichannel strategies. The conversation focused on three key themes: Data Integration Developing a Robust Omnichannel Strategy Managing Change and Promoting Transparency Data integration In an era where customer experience and engagement are pivotal, adopting an omnichannel approach presents a strategic advantage for retail brands. By harmonizing online and offline marketing efforts, businesses can overcome the challenges of a digital-centric approach and offer a more integrated, impactful customer experience. Identifying the crucial role of omnichannel strategies is vital when brands aim to cut through the noise and establish deeper customer relationships. How can this be done? It involves combining information from various sources to provide a comprehensive view. Think of it as a puzzle, where each piece represents a different data source. By putting them together, insights emerge that help shape decision-making processes. Seamless data integration allows brands to connect the dots across channels, ensuring consistent messaging and personalized experiences. This is the first step toward building a robust omnichannel strategy. Developing a robust omnichannel strategy Achieving omnichannel excellence without an intricate tech stack can be challenging, but the cornerstone of any successful... --- > Explore the essential strategies for holiday shopping marketing in 2024. Learn how to adapt in a changing retail landscape. - Published: 2024-09-26 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/2024-holiday-shopping-8-trends-to-fuel-your-advertising-journey - Categories: Insights - Tags: Audience As we approach the 2024 holiday season, retailers and marketers are preparing for a unique set of challenges shaped by economic and political factors along with shifts in consumer shopping behavior. With the presidential election likely fragmenting consumer attention and a shortened holiday calendar—five fewer shopping days between Cyber Monday and Christmas—both consumers and retailers will need to adapt quickly. Despite these hurdles, holiday retail sales are expected to grow 4. 8% year-over-year to $1. 353 trillion, though rising debt concerns may lead to more selective spending, according to eMarketer. Retailers must focus on driving foot traffic, leveraging mobile strategies like app downloads and Buy Online, Pick Up In-Store (BOPIS), and offering value-driven experiences. To stay competitive, we put together 8 major trends retailers and marketers need to know heading into this holiday season: 8 major trends shaping 2024 holiday shopping1. Consumers aren’t cutting back on holiday spendingA May 2024 survey by Basis Technologies shows 56% of U. S. consumers will maintain their holiday spending levels, while over a third plan to increase their spending, driven primarily by inflation. This is an opportunity for advertisers to focus on messaging that appeals to both stability and premium offerings, aligning campaigns with consumer sentiment for maximizing conversions. 2. Timing is everything in 2024The importance of timing will be amplified this holiday season. Amazon’s October sales event alone is forecasted to generate $6. 79 billion, a 10. 3% year-over-year increase. Early October sales are now a key driver for the holidays, with half... --- > Explore effective strategies for implementing digital marketing healthcare while ensuring HIPAA compliance and targeting the right audience. - Published: 2024-08-22 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/mastering-the-shifts-in-healthcare-digital-marketing - Categories: Insights - Tags: Audience Navigating the digital marketing landscape in healthcare can be challenging, especially with the need to comply with HIPAA regulations. Healthcare marketers must effectively target both existing and new customers while ensuring their methods are HIPAA-compliant. Adding to the complexity, major digital marketing platforms refuse to handle Protected Health Information (PHI) or enter into business associate agreements with HIPAA-regulated entities. Here are some strategies healthcare marketers can use to overcome these obstacles and thrive in this evolving environment. Lay the groundwork Before diving in head-first, it's essential to ensure you have the right tools and foundational elements in place: Articulated differentiator: Clearly define why patients should choose your brand over competitors. Highlight your unique value proposition and the specific benefits you offer. Understand patient pain points: Gain a deep understanding of your patients' pain points and motivations. Reflect these insights in your messaging, emphasizing the problems your organization solves and how you uniquely address their needs. Defined target audience: Identify the cultural and media forces that influence your patients. Understand how they currently interact with your brand to tailor your strategies accordingly. Although challenging, healthcare marketers can still maintain a competitive edge by implementing a few key tactics. Here are some effective ways to help you develop a robust digital marketing plan: Create a HIPAA-complaint integration with your CDP The most effective solution for healthcare marketing on digital platforms is to establish a HIPAA-compliant integration point between your CRM or customer data platforms (CDPs) and the digital marketing platforms. This integration... --- > Explore consumer audience marketing to build genuine connections. Understand what drives engagement and tailor your strategies effectively. - Published: 2024-08-21 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/crafting-industry-specific-connections-through-audience-passions - Categories: Insights - Tags: Audience Building meaningful connections with your audience is more crucial than ever. At Rise, we recognize that true engagement goes beyond surface-level interactions. Our approach is rooted in understanding the core elements that drive consumer behavior—people, passions, persuasion, and performance. By focusing on these key areas, with a special emphasis on passions, we tailor our strategies to resonate deeply with your audience across different verticals. This ensures that your brand not only reaches the right people but also connects with them in ways that matter most, whether in life or media. Data-driven precision: Reaching real people Our approach to creating authentic connections begins with data. Leveraging Quad’s extensive household data, which covers 90% of U. S. households, we can map these to specific passions and interests. Our data stack is uniquely resilient to the challenges of privacy prioritization and ID deprecation, allowing us to minimize tech taxes and maximize working media dollars. However, it’s not just about reaching people—it’s about connecting with them in meaningful ways by identifying their passions in life and in media. We craft our media plans using both market growth and personal lenses to build deeper connections between brands and their audiences. To do this, we identify things like: The social media platforms and other channels they spend the most time on The purchases they already make and are most likely to make in the future Their affinity for different technologies Their priorities and preferences regarding social issues ... and more.   Unlocking passions across verticals At... --- > Explore the future of marketing with AI social media marketing. Discover strategies to enhance your brand's presence. - Published: 2024-07-30 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/commerce-next-recap-take-control - Categories: Insights - Tags: Audience, Media Welcome to the Rise CommerceNext 2024 recap! This premier event brings together industry leaders to explore the latest trends and best practices in e-commerce and digital marketing. Serving as a pivotal platform for forward-thinking professionals, CommerceNext offers insights and strategies that drive innovation and growth in the rapidly evolving digital marketplace. Rise had the opportunity to present at this year’s event and led a breakout session on how brands can leverage the power of predictive and generative AI to revolutionize their creative strategies, scale relevance, and drive better commerce on social media. Below, you'll find the recording of the breakout session where Justin Garvin, SVP of Media Strategy, provides actionable steps for brands to harness these advanced AI techniques for optimal results. AI's evolving role in media: From prediction to innovation First, Justin addressed the elephant in the room: AI. Everyone is talking about it, and rightfully so. It has been a significant topic in space for years, but its role has evolved. The conversation has shifted from "how will AI impact the media landscape? " to "how IS AI already influencing what's happening? " The conversation has shifted from preparation to implementation. So, how is AI specifically impacting media? Predictive AI has been around for a long time and is a method of data analysis that allows media companies to predict trends or risks. By analyzing vast amounts of data, predictive AI can identify patterns and forecast future events, enabling media organizations to make more informed decisions. Generative AI... --- > Explore effective media buying strategies for the 2024 U.S. Election season. Engage voters through targeted campaigns. - Published: 2024-07-19 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/strategic-media-buying-for-election-season - Categories: Insights - Tags: Media As we approach the 2024 U. S. Election season, effective media buying strategies are more crucial than ever. Beyond the high-stakes Presidential race, campaigns for U. S. House and Senate seats, along with state gubernatorial elections, are poised to dominate the advertising landscape. Local elections add further complexity, presenting unique opportunities for smaller brands and businesses to engage meaningfully with their communities. Political advertising will drive substantial spending across various media channels, influencing not only national discourse but also local dynamics. Understanding the diverse voter demographics and their media consumption habits will be key to crafting targeted campaigns that resonate effectively. This election cycle promises to be a defining moment for media buyers, requiring agile strategies that adapt to rapidly evolving political landscapes and consumer behaviors. Impact of key battleground states on advertising Key battleground states such as Arizona, Georgia, Michigan, Wisconsin, Pennsylvania, Nevada, and North Carolina significantly impact ad space availability for advertisers. During elections, these states attract intense political campaigning, leading to increased demand for advertising slots. As a result, viewers can expect more interruptions to their regular TV and internet browsing with heightened political coverage. This requires advertisers to adjust their scheduling and preparations for the latter half of the year, leading into the holiday season. The increasing trend in election ad spending is evident when examining the substantial growth over the past seven years, spanning three election cycles, including midterm elections. This political ad spend growth has more than doubled from 2018 to 2020 alone. Looking... --- > Learn about Amazon Prime Day and discover how members saved over $2.5 billion during the largest event of its kind. - Published: 2024-07-03 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/prime-day-advertising-checklist - Categories: Insights - Tags: Amazon, Media Amazon Prime Day is the online shopping event of the summer, and every year it picks up steam. Last year alone drove an impressive list of retail media stats: U. S. Prime members saved over $2. 5 billion in 2023, more than any previous Prime Day event, and $0. 8 billion more than 2022. Worldwide Prime members purchased over 375MM items during the two day event. Prime Day 2023 was the largest ever for independent sellers with more Prime Day deals on small business products than ever before. Fashion and Beauty products joined the highest selling categories alongside Home and Consumer Electronics. The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event. Doug Herrington, Amazon Stores, CEO This year's event will be July 16 and 17. If you have an e-commerce business and are looking to take full advantage of consumer seasonal spending, especially on retail media, you need to be ready before the big day(s). This includes preparing everything from inventory, pricing, and listings to your marketing strategy. Luckily, we are making it easy for you— from start to finish. Check out how Rise can help optimize your Amazon advertising approach with these Prime Day marketing tips: Before Prime Day Optimize your PDPs as soon as possible. As Prime Day nears, you’ll want to keep your product listings relatively consistent to avoid jeopardizing your ranking. Therefore, plan to test and determine what... --- > Explore how google paid search impacts branding and authority in today's competitive market. Learn to optimize your strategy. - Published: 2024-05-16 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/the-importance-of-brand-authority-in-google-search - Categories: Insights - Tags: Audience, Media As branding takes center stage and budgets become tighter, it's more important than ever to establish your brand and authority. With competitors constantly fighting for attention and market share, it's vital to understand what triggers a Google search. Is it a viral TikTok video, an ad on Hulu, or a podcast? This mix of external influences shapes modern search engine optimization (SEO). It's about finding the right balance between your content strategy and reaching your audience effectively. Every piece of content you create is a step towards becoming a trusted voice in your field. So, how do you navigate the world of SEO, segmentation, and content strategy for success? Let's break it down and explore the essentials together. Segmenting content strategy for topical authority While tossing spaghetti against the wall might make for an interesting experiment in the kitchen, it's hardly a winning strategy for brands trying to keep the attention of their consumers. To genuinely capture the interest of audiences and distinguish themselves amid the overwhelming sea of content consumers encounter daily. Flooding platforms with generic material won't cut it. Instead, brands need to embrace segmentation, refining their content strategy to focus on specific topics that not only reflect their brand identity and offerings, but also strike a chord with their target audience. How can brands gain topical authority? What keywords or topics should they be targeting? At the heart of this refined approach lies segmentation—the art of customizing content to suit different audience segments. By grasping the diverse... --- > Explore effective youtube marketing strategies to enhance your brand's visibility and engagement with diverse audiences. - Published: 2024-04-25 - Modified: 2025-04-29 - URL: https://meetrise.com/insights/navigating-unlimited-content-youtube - Categories: Insights - Tags: Audience With all the different devices and content types greeting consumers at all hours of the day, people’s viewing habits are more diverse than ever. Rise CEO, Larry Fisher, predicted it best, labeling it as the era of unlimited content. Fueled by artificial intelligence, the importance of captivating creative assets cannot be overstated. Every interaction, whether through ads, website experiences, offline or out-of-home holds significance. However, brands often grapple with where to begin and how to expand. That’s where we come in. We’re navigating the sea of unlimited content and sharing how to determine where to invest your next marketing dollar. We even partnered with Google for some pretty easy ways to get started. Why Google? Whether you’re scrolling for recipes or finding better health insurance, 80% of viewers agree that YouTube offers the largest variety of video content compared to any other platform. YouTube and Google have custom solutions tailored to support your business objectives from boosting brand awareness to generating leads or enhancing sales. Before we get to our guidelines for brands interested in branching out on YouTube, let’s figure out where to start. Define your audience First, we know two things: Consumers are everywhere, engaging across digital platforms and omnichannel touchpoints. Creating content that converts is the true differentiator brands need to stay ahead. It is no surprise that the effectiveness of ads heavily relies on the quality of the creative content used. To make high-quality content, you need to truly understand your audience – who they are,... --- > Explore the marketing funnel and learn how to connect with your audience through personalized strategies that drive engagement. - Published: 2024-03-25 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/building-a-personalized-full-funnel-targeting-strategy - Categories: Insights - Tags: Audience The best way for brands to connect with their target audiences has always been a puzzle. The old-school method of blasting generic messages has evolved into something more refined — a personalized strategy that puts audiences first. This shift recognizes that not all potential customers are alike, highlighting the importance of understanding the unique needs of different audience segments for crafting tailored and effective marketing campaigns that truly resonate and drive meaningful connections and conversions. How can marketers and brands go about this? It all comes down to meeting your audiences where they are, and connecting with them in a way that matches their level of engagement. 3 steps for precise audience targeting Rise adopts a sequential approach to determine how communications will drive better targeting tactics by aligning the right messaging with the moment when people are most receptive. Before and after executing your campaign, consider these three major steps: Step 1: Identify audiences Begin by defining your target audience. This includes identifying the cultural and media forces that influence them and understanding how they currently interact with your brand and/or category. Step 2: Reach Them Where They Are Outline the ways in which your brand can enhance people's lives and provide seamless experiences by leveraging household data. This includes identifying key ideas, locations, spaces, and experiences where your brand can add value. Once you have identified who your target audience is and where you can reach them, focus on curating ads with messaging that speaks to their current... --- > Unlock the power of data driven marketing. Discover how to enhance your campaigns with actionable insights and strategic guidance. - Published: 2024-03-14 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/the-rise-five-framework - Categories: Insights - Tags: Measurement In the fast-paced world of digital marketing, where every click, view, and engagement counts, harnessing the power of data has become the holy grail for marketers striving to stay ahead of the curve. At Rise, we acknowledge the crucial role of data in achieving meaningful results. That's why we created the Rise Five framework—a comprehensive approach empowering marketers to unlock the full potential of their campaigns. This framework facilitates data analysis, gathers actionable insights, and offers strategic guidance to optimize marketing efforts: What are your goals? Imagine setting sail on a voyage without a destination in mind. Goals serve as the guiding stars that steer your marketing efforts in the right direction. Whether you're aiming to increase brand awareness, drive lead generation, or boost sales conversions, clearly defined goals provide the roadmap for your marketing strategies. What is your budget? Budget constraints are a reality that every marketer must contend with. Understanding your financial resources allows you to make strategic decisions about resource allocation, ensuring that your marketing initiatives are both effective and cost-efficient. How are you performing against both? By monitoring key performance indicators (KPIs) in real time, you can assess whether you're on track to achieve your goals and identify areas for improvement. It's crucial to consider the synergy between your goals and budget when reviewing KPIs. For instance, achieving an exceptionally low Cost Per Acquisition (CPA) might seem like a win, but it's essential to contextualize this metric. If the low CPA is primarily due to a... --- > Explore the impact of paid search Google AI on digital advertising and how it transforms the search experience for users. - Published: 2024-03-11 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/beyond-keywords-serp-ai - Categories: Insights - Tags: Media AI has taken the marketing world by storm, becoming the go-to buzzword for all things automation and machine learning. However, it's important to note that AI’s impact on the search landscape is unmistakable, with both Google and Bing adopting new features like Search Generative Experience (SGE) and the like. This integration is actively reshaping the realm of paid advertising, highlighting the substantive changes AI introduces. Let’s cut to the chase, what is SGE & how is it impacting search? SGE’s main purpose is to provide users a better search experience with an AI-generated display in the search engine results page (SERP). The display shares key information relevant to the search and is typically summarized in a more visually appealing format to give users more useful information. See an example of this at play below: After initial search: AI-generated response: Full experience: The first thing any marketer would notice is just how much space the generative result takes up. After clicking, the SGE content expands covering the whole screen, making it so one has to scroll down to see the entire content. The average height of the generative result is over 1,760 pixels, taking up almost the entire search result page. The second is that the first organic position has now dropped below the fold, again forcing the user to have to scroll to get to any organic link. Thus, making a significant impact on click-through rates and organic traffic. On the other hand, how do paid listings come into play... --- > Explore Quad's expanded media offering and transform your marketing journey with integrated solutions and powerful analytics. - Published: 2024-03-11 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/meet-rise-media-agency-rebrand - Categories: Insights - Tags: Media SUSSEX, WI, March 11, 2024 — Quad/Graphics, Inc. (NYSE: QUAD) (“Quad”), a global marketing experience company, today announced the expansion of its full- service, integrated media offering, further strengthening its suite of solutions for streamlining the complexities of marketing and removing friction from wherever it occurs in the marketing journey. As part of this move, Quad’s award-winning digital marketing agency, Rise Interactive, will rebrand as Rise, a Quad agency, to reflect its evolution from specialized digital marketing to comprehensive brand, performance and content services. “We’re bringing powerful Quad resources under the Rise brand — everything from connections planning to advanced analytics to our proprietary household data, with the latter being a key differentiator because people’s identity is grounded in the place they call home,” said Joshua Lowcock, President of Media at Quad. “This evolution is much more than a name change. It’s a unique integration of the full range of media and owned data services, making it a truly new offering in the market. ” Building on its strengths in digital strategy, analytics and customer experience, Rise offers expansive media solutions and omnichannel execution as a full-service media agency of record. “Our simplified positioning as Rise represents a new era for our agency and demonstrates our belief that all media is data-driven and every channel can build brand identity and drive performance,” said Larry Fisher, CEO of Rise. “Our strong foundation in digital and data remains and is bolstered with additional expertise that we’ve brought into our industry-leading team. This... --- > Boost your eCommerce sales with flash sales. Learn how limited-time offers create urgency and increase brand engagement. - Published: 2024-03-04 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/flash-sales-e-commerce-best-practices - Categories: Insights - Tags: Media Flash sales offer a prime opportunity for eCommerce brands to boost sales and brand engagement by using a limited-time offer that is more enticing than a typical discount. These 20% to 90% sales are only live for a day or two but can leave a lasting impression and garner quick results, when done right. The overall goal of a flash sale goes beyond revenue. Incremental profits are always welcome, but flash sales can also introduce additional products to loyal customers and bring disengaged customers back into the mix, whether or not they convert during the sale itself After you define your flash sale goals, determine the products, and review your inventory, it is time to make a media plan. Rise takes a cross-channel, audience-first approach to all things digital marketing and user experience. We’re sharing that approach and how we make the most of flash sales! Name your sale strategically Your consumer needs to understand this flash sale as the once-in-a-lifetime, FOMO-busting deal that it is. Brands need to choose the right language to make that limited-time discount message clear. Here are some data-driven strategies to start: 1. Research suggests that verbiage emphasizing savings is generally more effective than verbiage emphasizing achieving a gain. YES: Save $5 NO: Get $5 Off 2. Make sure to highlight the sale with “starting at” or “up to’ language to lure users into viewing all sale items. YES: Running shoes starting at $30 YES: Running shoes up to 50% off 3. Consumers have been... --- > Explore Performance Max and its innovative features for optimizing Google Ads campaigns across various channels effortlessly. - Published: 2024-02-26 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/work-smarter-performance-max-guide - Categories: Insights - Tags: Measurement Performance Max remains an integral part of the Google Ads ecosystem by regularly introducing new features and tools. Google’s goal-based, AI-powered campaign type takes the guesswork out of deciding which of your placements most deserves your next marketing dollar by algorithmically placing and optimizing ads across Google channels (think: YouTube, Display, Demand Gen, Gmail, etc. ). However, what makes Performance Max especially different is that all ad types, messages, creatives, placements, etc. , within a campaign, are competing against each other for the title of “best performer. ” This automation allows for consistent learnings and new ad combinations to be discovered. What can Performance Max do for you? With Performance Max, brands can optimize toward multiple business goals with ease. It removes the need for many manual day-to-day optimizations, making campaign strategy and set-up that much more important. Targeting & creative Combine broad match keywords and Smart Bidding to maximize conversions across all Google advertising channels. Enhance and discover image, video, and text assets (and combinations of each) that resonate best across Google within seconds. Generate relevant text ads aligned with user intent using advanced AI technology that analyzes landing page content. Improving search results Adding negative keywords at the account level to maintain brand suitability and exclude traffic that brands are not looking to reach Applying different brand exclusions for Search and Shopping traffic or using shared lists across multiple Performance Max campaigns. Testing Increase brand visibility across not yet tested placements and audiences. Easily experiment to determine how... --- > Learn the importance of lead gen and the role of your website in creating an immersive customer experience for brand loyalty. - Published: 2024-02-19 - Modified: 2025-04-29 - URL: https://meetrise.com/insights/how-websites-can-drive-additional-leads - Categories: Insights - Tags: Media Direct mail and catalogs are a great way to initially engage with a consumer, but they require some extra umph to provide the leads or insight that brands need to drive significant growth. These days, that responsibility rests largely with your brand’s website. In fact, per recent Salesforce customer engagement research, 88% of consumers say that the online experience that a company provides is as important as the actual product and services. As a leading innovator in delivering impactful digital experiences, we at Rise are always here to help you maximize your marketing efforts. Read on to discover how recognizing the symbiotic relationship between offline and online touchpoints can help you create a comprehensive and immersive customer experience that drives conversions and brand loyalty. Websites serve as digital storefronts that allow their customers to explore products and services at their convenience Direct mail and catalogs can be a strong first step for retail businesses, but can’t always provide all the information a customer is looking for in order to convert. By integrating a URL or QR code within marketing materials, recipients can be directed to interact with the brand on their terms, whether that’s to obtain more detailed information, watch product videos, or read reviews. This extension of marketing materials enhances engagement and leads to more informed purchasing decisions. Which, in turn, leads to happier customers and a stronger brand overall. Modern websites employ sophisticated tracking and analytics tools that enable marketers to monitor user behavior By directing recipients of... --- > Understand the impact of website cookies as Chrome disables third-party cookies and what it means for digital marketing. - Published: 2024-02-16 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/audience-targeting-without-third-party-cookies - Categories: Insights - Tags: Measurement This is the moment we have all been waiting (and hopefully planning) for over the past few years. Chrome started disabling third-party cookies for 1% of users on January 4 to facilitate testing, and that number will ramp up to 100% of global users in the second half of 2024. While we all have an affinity for both the cookies we indulge in and the ones we track online, brands and digital marketers must confront reality. It's time to act and find effective ways to connect with the right consumers using updated tools and language that resonate with them. Luckily, Rise is here to answer your most burning questions: How will I retarget website visitors without cookies? What are my options for users who opt out of cross-app tracking? How can I think outside of the box to better connect with my customers? Below is Rise’s cookie-free solutions chart you’ll want to keep close. It lays out exactly how to target your ads to the preferred intent groups on different paid media channels. Now, let’s roll up our sleeves, and bake! We’ll start at the top, and define Known, Semi-Known, and Anonymous audiences. These categories show the range of relationships users can have with a brand, from highest to lowest intent. In the spirit of keeping things simple, a brand either knows you, sort of knows you, or doesn’t know you... yet! Known Audiences: Best customer-to-brand relationship. Zero-party and first-party. Semi-Known Audiences: Exhibited signals that they started considering. Second-party and... --- > Explore the latest trends in media with insights from industry leaders in our Predictions 2024 series discussion. - Published: 2024-02-13 - Modified: 2025-04-29 - URL: https://meetrise.com/insights/predictions-2024-linkedin-live - Categories: Insights - Tags: Media Welcome to the final event of the Rise 2024 Predictions Series! Before we open the doors and recap our LinkedIn Live, Rise Predictions is an 8-part video series. It features insights gathered from industry giants Google, Meta, The Trade Desk, and impact. com, along with perspectives from our CEO, Larry Fisher, and our talented teams at Rise across our three verticals: healthcare, eCommerce, and lead gen. Now, let's take a behind-the-scenes look at the Predictions 2024 series. Check out the Predictions 2024 trailer below then dive into each of the blogs and videos to learn the full story! Prediction series trailer Below, you'll find the recording of our LinkedIn Live where Rise experts Mina Salami, Director of Partnerships; Josh Tan, Senior Director of Media Strategy; and Amanda Barker, Director of Rise's Client Services team broke the event into two parts: Rise Predictions Recap How to Take Control of Your Media in 2024 Prediction LinkedIn Live Part 1: Rise predictions recap Mina, Josh, and Amanda reviewed all 19 of our predictions across industries and channels and narrowed them down into three key themes: AI & Automation Unlimited Content Advanced Measurement At Rise, we know first hand how difficult it can be for marketers to feel in control of their media and outcomes, now more than ever. With continuous evolutions in technology, constant consumer behavior shifts, and the overwhelming influx of data, it is challenging for brands to navigate their strategies effectively. To help clear a path for brands to succeed this... --- > Explore the future of digital marketing with predictions from industry leaders for 2024. Stay ahead in the marketing game. - Published: 2024-01-05 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/late-night-with-larry-predictions-2024 - Categories: Insights - Tags: Media I'm thrilled to be part of our 2024 Prediction Series. I hope the predictions we gathered from industry giants such as Google, Meta, The Trade Desk, and Impact, along with industry experts from our talented teams at Rise, start a discussion and help inform marketers of what’s to come. Looking to gain more insights? Watch my predictions video below or give the recap a read! Prediction #1: Change is the only constant As I started to think about my digital marketing predictions for 2024, I couldn’t help but think about all of the change that we are going to face in the coming year. In the fast-paced world of digital marketing, change is the only constant. From bidding farewell to cookies and IP addresses to constantly finding new ways to prove our campaigns’ efficacy with data, we find ourselves at the forefront of an era where change management is the key to success. Why do changes often falter? Lack of active sponsorship and unaware teams. By working together and fostering active awareness, we can brace ourselves for whatever challenges 2024 throws our way. Amidst these changes, a silver lining emerges – a shift towards a storytelling-centric approach. With less singular emphasis on bottom-of-the-funnel metrics, marketers can now focus on crafting narratives that captivate audiences. The evolving marketing landscape presents an opportunity to deepen relationships with our customers, tell captivating brand stories, and prove the magic of marketing on a deeper level. Prediction #2: Strategic content without limits 2024 will be... --- > Discover what it means to be a Google Premier Partner and how it propels success for brands. Learn more now. - Published: 2024-01-05 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/predictions-2024-google - Categories: Insights - Tags: Media Rise is proud to have achieved the distinction of being a Google Premier Partner, solidifying our position among the top 3% of Google partners in the United States. This exclusive certification grants Rise unparalleled access to cutting-edge products, unique testing opportunities, and invitation-only events, bolstering our ability to drive success for the brands we support. Mina Salami (Head of Strategic Partnerships, Rise) traveled to Google’s NYC office for a comprehensive discussion with Alex Ioch (Performance Product Lead, Google), shedding light on Google’s top advertising trends for 2024. Eager to delve deeper into the conversation? Explore our quick recap below or watch the full interview below for a complete rundown! Prediction #1: Predictive & generative AI usage will be a norm Ioch shared a staggering statistic, “In the last five years, Google’s large language models have improved by 5,000x, making them 50% better at understanding human language. " This transformative progress has wielded considerable influence, particularly in the realm of paid search strategies like Broad Match and Smart Bidding. This dynamic duo collaborates to ensures optimal ads for each individual search at the right price for your business and marketing objective. However, the evolution doesn't stop there. Google’s generative AI elevates the advertising game for brands across industries. Their innovative approach combines user-provided assets with AI-generated content sourced from landing pages and other outlets to dynamically craft compelling ad content for each unique search query. Google AI Example: In response to a consumer query about dry, sensitive skin, Google AI generates... --- > Explore influencer marketing strategies to build authentic connections with your audience in 2024. Discover key insights now. - Published: 2024-01-05 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/predictions-2024-impact - Categories: Insights - Tags: Media Influencer and partnership marketing solutions have been top-of-mind for brands looking to build authentic connections with their audiences. In the most recent edition of Rise's 2024 Predictions Series, Mina Salami, Head of Strategic Partnerships at Rise, had a compelling discussion with Yon Dotan, VP of Agency Solutions at impact. com about creating those connections and beyond in 2024. The fine line between fostering authenticity and safeguarding brand control can become a pain point for marketers, but impact. com's predictions offer deeper insights into how these challenges can be tackled and overcome. Curious to learn more? Watch the complete interview below or glean the key highlights from our recap! Prediction #1: Rapid evolution of partnerships Dotan’s first prediction highlighted the evolving landscape of partnerships, already advanced far beyond its traditional roots and rapidly gaining momentum. impact. com is doubling down on the evolution of partnerships this year, a space Dotan is very familiar with as the co-founder of Affluent, an affiliate marketing tech company that impact. com acquired in 2021. We’re way past affiliate - we are a methodology for growing businesses through partnerships, and every business has thousands of partnerships it can tap into. Yon Dotan, VP of Agency Solutions, impact. comHe emphasized that the boundaries of the affiliate model are blurring across the board, from what partnerships do for brands to how the companies that support them are organized. Partnerships are no longer a siloed channel, but rather an integral part of many channels: Companies are actively exploring the... --- > Explore the future of digital marketing with insights into Meta's innovative plans for 2024 and AI opportunities. - Published: 2024-01-05 - Modified: 2025-03-29 - URL: https://meetrise.com/insights/predictions-2024-meta - Categories: Insights - Tags: Audience, Measurement, Media Ready to transform how you connect? More than just a collection of platforms and tools, Meta's strategic suite is crafted to foster direct and authentic connections with target audiences through data-centric advertising solutions. As part of our Predictions 2024 series, Mina Salami (Head of Strategic Partnerships, Rise) joined forces with Victoria Rodriguez (Agency Partner, Meta) at the Rise office to uncover innovative plans for the platform, offering exclusive insights into what the future holds for Meta marketers in 2024. Curious to learn more? Watch the complete interview below or glean the key highlights from our recap! Prediction #1: AI will fundamentally change digital marketing Rodriguez started with the buzzword of the year, highlighting, “AI is a huge area of opportunity that we see for our platform, advertisers, and consumers. For a long time social marketers have been focused on either buying placements, or buying audiences, and I think in many ways we can still be focused on those components of campaigns. AI, however, is focused on buying outcomes. ” Meta’s first prediction centers around brands using AI to generate outcomes using generative and predictive AI in two main ways: 1. Content enhancement with generative AI Meta's introduction of generative AI-powered features in Ads Manager is a significant milestone. The technology accelerates creative variation generation, dynamically optimizing towards the best-performing content. Meta envisions businesses leveraging these features to efficiently elevate performance and create additional ad variations using their brand's voice and style. 2. Targeting and delivery optimization with predictive AI Rodriguez... --- > Explore the future of marketing with programmatic ads and AI solutions from The Trade Desk for 2024 and beyond. - Published: 2024-01-05 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/predictions-2024-ttd - Categories: Insights - Tags: Audience, Measurement, Media, The Trade Desk In the latest installment of Rise's Predictions 2024 Series, Mina Salami, Head of Strategic Partnerships at Rise Interactive, engaged in a conversation with Morgan Borkowski, Account Executive at The Trade Desk. The Trade Desk (TTD) helps marketers unlock the true potential of the open internet, empowering them to reach the right customer, on every channel and device, across the entire customer journey. Pushing the boundaries beyond typical predictions on audience solutions, we are thrilled to unveil TTD’s cutting edge strategies and AI solutions for marketers and companies in 2024. Want to know more? Read our recap below, or watch the full interview here! Prediction #1: Embrace the power of retail data Retail data, such as sales and loyalty card information gathered from major retailers like Walmart and Target, serves as a golden ticket for brands to efficiently engage their target audiences while also gauging concrete sales results. When exploring the utilization of retail data, brands can be broadly categorized into two groups: endemic brands, directly affiliated with specific retailers like Consumer Packaged Goods (CPG) brands, and non-endemic brands, which includes brands not directly selling through retailers, such as those in the Insurance and Financial Services sectors. According to eMarketer, 58% of media decision-makers currently incorporate retail data to shape their media strategies. While retail data logically benefits endemic brands by providing valuable first-party data and facilitating connections with customers, The Trade Desk’s predicted growth surge of retail data is expected to manifest by non-endemic brands. Key takeaway: A recent national... --- > Discover the future of ecommerce in 2024. Learn how brands can innovate their approach to succeed in advertising and shopping. - Published: 2024-01-04 - Modified: 2025-04-11 - URL: https://meetrise.com/insights/predictions-2024-ecomm - Categories: Insights - Tags: Audience Get ready for a game-changing shakeup in advertising and e-commerce come 2024! Brands are advised to gear up to ensure they remain in the spotlight. How can they do this? By innovating their approach to creative and shopping experiences. As part of our Predictions 2024 series, Amanda Peraud, Director of Account Management at Rise, shares her expert advice on how consumer products brands can establish massive success in 2024 and beyond. Curious for the full details? Watch the complete video below or give our recap a read! Prediction #1: Unlock experiences and results with strategic creative Shoppable ad units across digital marketing can either succeed or fail solely due to the creative assets used. This has been true in year’s past, but Peraud’s first prediction for 2024 takes it even further. For brands looking to stand out, It is more crucial than ever to incorporate engaging creative elements such as short-form videos, influencer marketing, and augmented reality into their advertising toolkit. These components are essential for authentically and personally connecting with the target audience by speaking in their language. TikTok Video Shopping Ads For brands that have already been innovating and investing in ad creative, 2024 will be the year to really push the envelope and step out of the box. Peraud advises a strategic approach to building an integrated marketing strategy, emphasizing the importance of creating content that not only captures attention, but also converts viewers into active participants in the brand narrative. Foundation of integrated marketing strategy The... --- > Explore healthcare marketing challenges and discover essential solutions for success in 2024. Stay compliant and effective. - Published: 2024-01-04 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/predictions-2024-healthcare - Categories: Insights - Tags: Audience The challenges faced by healthcare marketers stand out distinctly from those encountered by other industries, primarily due to stricter regulations when managing protected health information (PHI). As part of our Predictions 2024 series, Majid Kothawala, Solutions Architect at Rise, was tasked with compiling predictions for an industry mired in marketing challenges. He steered his predictions in a different direction by focusing on the essential solutions that healthcare brands should integrate into their digital marketing strategies for 2024. Looking to gain more insights? Explore the complete video below or give our recap a read! Predicted solution #1: Integrate with a HIPAA Compliant CDP Kothawala's main solution centers around the importance of integrating with HIPAA compliant customer data platforms (CDP) to directly mitigate the complexities of HIPAA law. Prioritizing this ensures a seamless connection with a brand's technology infrastructure, allowing for business continuity without compromising data security. Why? According to HHS, HIPAA-covered entities need a business associate agreement (BAA) in place with each of its third party partners to ensure they only use PHI in approved ways. Finding the right CDP is an integral part of this process and is the only way to allow for relative business as usual. *Rise has a robust list of vetted HIPAA compliant solutions that can integrate with a brand’s technology. * It all starts with your audience. To effectively find and reach your audience using an evolved set of levers, establish a framework that incorporates all available first-party data sources. These sources may include web,... --- > Explore effective strategies for lead generation in 2024 with insights from industry experts on automation and measurement. - Published: 2024-01-04 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/predictions-2024-lead-gen - Categories: Insights - Tags: Audience, Measurement, Media Standing out in the realm of automation and AI, alongside prioritizing an advanced measurement framework, will be crucial for consumer services brands to thrive in 2024. As part of our Predictions 2024 series, Adam Krawiec (Sr. Director of Account Management) and Kirsten Iversen (Director of Paid Search) share their combined expertise on how to successfully generate leads in 2024 and beyond. Interested in learning more? Watch the complete video below or give our recap a read! Prediction #1: Tailor automation to stand out from competitors Adam kicked things off with their first prediction: Adoption of automation to drive performance has become less of a differentiator and more of an industry standard. With that in mind, the challenge for consumer services marketers now is to build strategies that use new and cutting edge solutions to create a competitive advantage. Brands can drive differentiation: Leverage first party and offline data signals to fuel automation strategies throughout the user journey. While that might sound simple, there are many nuances to this approach as each user journey is unique and each brand’s data architecture is equally as unique. Collaborating with a partner like Rise, who has expertise in this field and can assist brands in crafting suitable automation strategies, will prove to be a game-changer in maximizing business impact in this ever-evolving space. Kirsten provided a client example within the education sector to showcase this differentiated approach and results. The team began by taking value-based bidding models a step further and adding a layer... --- > Explore the impact of social media on digital marketing strategies and how brands can thrive in this evolving landscape. - Published: 2024-01-03 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/the-growth-of-social-media-as-search-engines - Categories: Insights - Tags: Media, TikTok Speed, authenticity, community, and personalization. These are just a few of the reasons more and more customers are using their favorite social media platforms as search engines to find products, services, information, and local business recommendations. But what does this shift in behavior mean for brands aiming to optimize their digital marketing strategies? Advertisers can no longer ignore the growing social search opportunity. Below, we explore the significance of the social-media-as-search phenomenon and how you can continue to thrive in this new era of digital marketing. Why social media has evolved into a search engine As consumer behavior evolves and AI booms, social media platforms are no longer just for connecting with friends. These apps have transformed into multifunctional hubs where users can discover, explore, and even make seamless in-app purchases.   Per Statista, the amount of internet users ages 18–64 who used social media to research purchases has grown 20% between 2019 and 2022. By contrast, the number of people who researched purchases on Google fell from 69% to 54% for the same group. That decline is a direct result of rapid growth by ad sellers such as TikTok, Amazon, Walmart, and Apple, as well as changing consumer feelings about search. 1. Content discovery With highly curated algorithms for suggested posts based on user preference and behavior, users can easily stumble upon the most relevant content shared by friends, influencers, or brands. This makes social search a more spontaneous and engaging experience compared to traditional search. 2. Visual search... --- > Explore insights from HLTH 2023 on the evolving landscape of healthcare and consumer expectations in the industry. - Published: 2023-11-22 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/insider-tips-healthcare-leaders - Categories: Insights - Tags: Audience We recently had the privilege of attending HLTH 2023, an event that brought together 10,000 attendees from the healthcare, pharmaceutical, and retail sectors to delve into valuable insights and key themes shaping the future of global healthcare. During the event, we explored strategies poised to revolutionize how healthcare companies connect with consumers and foster unwavering loyalty. The experience left us with a wealth of invaluable takeaways to share. Healthcare consumerism and patient experience mindset Consumerism in healthcare, a trend that has gained momentum since 2005, has witnessed a significant acceleration due to the transformative impact of the COVID-19 pandemic and the subsequent introduction of vaccines. This paradigm shift has not only heightened awareness but has also reshaped the expectations of the average consumer within the healthcare industry. Today's consumers seek more than just medical care; they desire a comprehensive healthcare experience that goes beyond mere treatment. As healthcare brands strive to meet these expectations, it becomes paramount to provide not only quality medical services but also ensure convenient access, personalized treatment plans, and clear, transparent pricing information at every stage of the communication lifecycle. To efficiently navigate this landscape, healthcare companies should adopt and emphasize a patient experience mindset as the cornerstone of all their communications and advertising endeavors. By humanizing all interactions, from initial engagement to awareness efforts, companies can establish a connection that transcends the clinical aspect of healthcare. Policy, retailization and access Walmart made a significant impact at the conference by sharing their groundbreaking initiatives in primary... --- > Explore the new features of Apple iOS, focusing on enhanced privacy protection and data control for users and marketers. - Published: 2023-10-19 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/ios17-impact-on-digital-marketing - Categories: Insights - Tags: Measurement Apple’s iOS 17 is the newest iOS update focused on providing users with enhanced privacy protection and control over their data. While the update includes new emojis, stickers, and FaceTime messages, it also promises "even greater protections against trackers” and is poised to once again shake up the digital marketing industry. As brands aim to stay connected with their customers and discover new ways to reach them, our team at Rise is sharing what iOS 17 means for marketers today and how brands can continually future-proof their audience strategies. Apple's mission: Enhanced privacy and reduced tracking Apple's commitment to user privacy has been powerfully evident in its more recent software updates, catapulting forward with iOS 14 in 2020. iOS 17 continues this privacy-first trend by introducing new measures to curtail unapproved tracking of users across the internet. The most impactful update from iOS 17 for digital marketers is the removal of link tracking parameters from URLs shared in Mail, Messages, and Safari's private browsing mode. Some websites add extra information (link tracking parameters) to their URLs in order to track users across other websites. When a tracking parameter is detected in a URL, Safari will now strip away the identifying components of the URL while preserving the non-identifiable parts. Michael Hesse, a privacy engineer at Apple, emphasized this approach in Apple’s announcement video, signifying Apple's dedication to preserving user privacy while allowing essential functionalities to remain intact. iOS 17 impact on link tracking parameters For digital marketers accustomed to tracking... --- > Unlock the potential of Instagram Reels for your business. Learn to create engaging content that resonates with your audience. - Published: 2023-10-17 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/language-of-reels-content-that-converts - Categories: Insights - Tags: Media, Meta Entertainment isn't what it used to be. We've gone from scheduled, passive programming to a landscape where entertainment is immediately accessible and globally available. People can capture, edit, and publish content very quickly and easily, producing creative that is more personal, more authentic, and more relatable than ever before. How to best take advantage of this current reality is constantly evolving and uses a language that not everyone speaks. Rise, a Quad company and Meta partnered to tackle this massive creative opportunity on Meta’s fasting growing content format, Reels. Rohith Bhatia, Business Product Marketing Manager at Meta, and Deanna Devlin, Rise’s Creative Director, teamed up to share how to speak the language of Reels and supercharge your business results. Check out the full webinar video and detailed recap below for everything you need to make Reels content that converts. Rohith Bhatia: Why Reels? Why now? Within digital marketing, creative is the top performance difference maker and represents the number one opportunity to take your results to the next level. Meta’s Reels placement is a rich creative canvas where brands can turn attention into action with the right creative. Reels can can surprise us, teach us something we didn't know, or introduce us to a brand or product we haven't met yet. The Reels system of communication is characterized by a set of trends, culture codes, and visual vocabulary. Because Reels is a language, the stories it can tell are limitless. In fact, any brand – regardless of their product, business... --- > Explore the thrill of Amazon Prime Day! Learn how this event drives shopping and boosts brands' revenue. - Published: 2023-09-29 - Modified: 2025-03-29 - URL: https://meetrise.com/insights/prepare-for-amazon-prime-big-deal-days - Categories: Insights - Tags: Media Amazon Prime Day is the most exciting retail media network event of the year. It generates billions in revenue, attracts millions of shoppers worldwide, and now has a recurring sequel, Amazon Prime Big Deal Days. Previously called the Early Access Sale and scheduled for October 10-11 this year, Prime Big Deal Days has cemented itself as not just another sale; it provides a whole new opportunity to transform the way consumers shop and the way brands do business on the world's largest e-commerce platform. Outside retailers such as Best Buy and Target have also been more willing to promote their own large sale events during Big Deal Days than Prime Day. Savvy brands will leverage this retail juggernaut to clear inventory, launch new products, and achieve impressive revenue growth. Savvy marketers will take advantage of it for a follow-up chance to turbocharge their digital marketing results. Now, you might be wondering: "How can I make Prime Big Deal Days better than ever? " The answer is simple – learn from Prime Day. We are sharing our biggest lessons from Prime Day, informed by data, and proven by results for brands to prepare for this next big Amazon event of the year. Before we dig in, here is the performance from a few of our clients that proves our most recent Prime Day strategies were in fact the best ones yet: 38% Higher sales revenue YOY 6% Greater ROAS YOY 5x More Prime Day to weekend sales YOY 75% Increased DSP... --- > Explore how Amazon Marketing Cloud enables brands to create targetable audiences and drive incrementality in digital marketing. - Published: 2023-09-23 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/unleash-amazon-marketing-cloud - Categories: Insights - Tags: Amazon, Audience, Measurement, Media In the ever-evolving digital marketing landscape, audiences are the key to success, and retail media networks play a pivotal role. Recently, we sat down with representatives from our partners at Amazon Ads and Pacvue to discuss our collaborative efforts in harnessing the power of Amazon Marketing Cloud (AMC) to create targetable audiences and drive brand incrementality across diverse verticals and industries. Plus, we shared a Rise case study showcasing the proven results of this approach. If you missed the live webinar, don’t worry, we have a recap for you below! Meet the panelists and their brands David Setbon Head of NA Ad Tech Solutions Kelsey Illuzzi-Koval Customer Success Manager Blake Kidd Group Media Director Moderator: Mina Salami Director of Strategic Partnerships, Rise 1. Amazon Ads: Signals Amazon Ads provides ad solutions to help brands reach Amazon customers whether they advertise products directly on Amazon or want to reach audiences on and off Amazon through the Amazon DSP. Amazon Marketing Cloud (AMC) is part of this ad tech suite. 2. Pacvue: Tools Pacvue's technology automates and manages ad campaigns at scale across all Amazon Ads products, lowering costs, increasing sales, and giving advertisers advanced levers. 3. Rise Interactive: Strategy Rise Interactive, A Quad Company uses all of that advanced technology to discover, execute, and optimize audience-first marketing strategies, powered by data-driven insights. Allocate Budget Using Advanced Analytics Moderator Mina Salami, Director of Strategic Partnerships at Rise, set the stage with a discussion around incrementality. The reality of digital marketing today is... --- > Explore funnel awareness and its impact on data-driven marketing strategies for better attribution and performance insights. - Published: 2023-08-23 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/prove-value-of-upper-funnel-display-advertising - Categories: Insights - Tags: Audience, Measurement, The Trade Desk It's all about the data Performance marketing is all about the data. Rise knows this and we base pretty much everything we do around that truth. But sometimes the data needs some help. For example, many marketers rely on last-touch as their main attribution model, which gives full credit to the final touch or visit a user completes before converting. They then allocate most of their dollars into Paid Search, for example, given that the data showed that lower-funnel channel as the main driver of conversions. Let’s think about that for a second longer though, how did the user know what to search for? You could guess that they saw a recent upper-funnel display campaign, but that would be just a guess. Welcome to the core problem when determining how effective your programmatic digital marketing is within a full-funnel campaign. You need more data to prove its value. Programmatic advertising is typically higher in the funnel than Paid Search, and even Paid Social. Since last-touch attribution skips the user’s overall journey to conversion, programmatic does not show up as a top "converting" channel, even though most customer journeys require multiple media touchpoints. That doesn’t mean that using last-touch should be forbidden, but it does mean that you need help to determine if upper-funnel ad inventory is having a positive impact on a full-funnel campaign, but not receiving credit. Before we dig into the solutions, here is what we know about full-funnel marketing: Almost 96% of visitors who land on your... --- > Explore the features of Paid Social Connex and learn how it revolutionizes budget management for social media marketing. - Published: 2023-08-18 - Modified: 2025-04-11 - URL: https://meetrise.com/insights/connex-adds-paid-social-pacing-to-solutions-mix - Categories: Insights - Tags: Measurement Budget pacing may seem like old news. Bid strategies are a fundamental part of any digital marketer’s playbook, making sure campaign budgets are effectively spent in full. What is not fundamental though, is how those marketers complete their pacing processes across social media platforms without missing real-time optimization opportunities. Social media pacing typically focuses on flat budget tracking. It lacks sophistication in allocating that budget throughout the flight period, without connecting campaign goals to campaign spend. Enter, Connex®. Connex is Rise's proprietary, cross-channel media optimization platform. Our Connex team has been hard at work building a solution for this social media spending problem with a dynamic path to better budget management... Paid Social Pacing. Paid Social Pacing is a new Connex tool that enables marketers to evolve beyond flat-pacing and spreadsheets in three key areas: 1. Real-time, cross-platform pacing visibility Connex Paid Social Pacing allows marketers to follow social spend AND performance benchmarking in real-time across all major social media platforms. Connex constantly refreshes the data dashboard to show how specific flights or campaigns are pacing by Spend and by Goals for the current day or the dates of your choice. The Connex Paid Social Pacing dashboard updates by continuously pulling and displaying the most recent cost and performance data as marketers’ optimizations make live impacts throughout the day. EXAMPLE: Connex Paid Social Pacing shows me that we are pacing cold on three social media campaigns so far this week. I also see that Snapchat’s overall CPA is above goal... --- > Unlock effective healthcare marketing strategies to boost patient acquisition and reach your business goals with our checklist. - Published: 2023-08-07 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/healthcare-marketers-checklist - Categories: Insights - Tags: Audience Get ready for a world-class patient acquisition strategy to crush your business goals. Download a shareable checklist with all of these tips. Download the checklist Before getting started with this checklist, make sure you’re equipped with these marketing toolkit essentials: An up-to-date articulated differentiator of why a patient should choose you over your competitors. A defined target audience. This could be geographic, demographic, and/or psychographic, but any inclusions and exclusions to this targeting should be decided in advance of campaigns. An understanding of the pain points and motivations of your patients as they navigate the decision-making process, reflected in your messaging as problems your organization solves or your value proposition. Important note: If your answer to any of the above is more than a year old, we strongly recommend revisiting your brand positioning this year. Massive shifts in consumer trends in 2020 have required nearly every industry to realign with new target audiences, and you’ll want to have a firm understanding upfront of what that change means for your brand. Once you are armed with the above, congratulations! You are ready to employ a world-class patient acquisition strategy to crush your business goals. To benchmark your current efforts, use this checklist as a guide for opportunities to make your digital marketing program even more effective and revenue-oriented. Campaign strategy and setup Does your organization have different programs/brand units that impact your overall business goals differently? Not all departments or services are created equal from a revenue or margin standpoint. Your... --- > Explore multivariate testing to enhance your social media ad effectiveness. Discover what resonates best with your audience. - Published: 2023-08-03 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/ultimate-guide-multivariate-testing - Categories: Insights - Tags: Measurement We hear it all the time from our clients: “Social media ad creative is challenging, and we never have quite enough of it. ” Because social media users are exposed to a vast variety of creatives and ad types on any given social media platform, they can develop ad blindness incredibly quickly— that’s why it’s crucial for brands to continuously refresh their advertising efforts. The intersection of just-right timing and the correct messaging, however, can be tricky to achieve. Create your ads too far in advance, and you run the real risk of delivering messaging that just doesn’t resonate the same way you thought it would previously. Create your ads too late in the game, and you could end up scrambling for your next idea without having the proper proof of what will drive impactful results. So, how exactly do you curate an ad mix that positively impacts your brand goals, right at the moment it matters most? If you’re ready to take your paid social media advertising strategy and testing approach to the next level, look no further: This multivariate testing guide lays out the facts about how to integrate this kind of testing into your ad strategy, as well as the top considerations to keep in mind as you establish your own best practices for all things multivariate. The facts about multivariate testing We know that long-term, incremental testing is necessary for driving the growth we want to achieve as marketers. Analyzing incremental results allows you to get... --- > Discover how Periscope a Quad agency helps Nielsen-Massey enhance their brand with integrated marketing solutions. - Published: 2023-07-18 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/nielsen-massey-vanillas-joins-qas-team - Categories: Insights - Tags: Media Integrated Periscope, Rise Interactive, and Quad Media team secures consumer packaged goods business win Nielsen-Massey Vanillas, the nationwide producer of the world’s finest pure vanilla and flavors, is opting to add Quad’s integrated marketing offering to their team. Quad, a leading marketing experience company, along with its award-winning creative and digital agencies, Periscope and Rise Interactive, will help them reimagine their brand-building efforts and drive sustainable growth. This new partnership was built on a foundation of innovation and creativity that we believe will help grow Nielsen-Massey Vanillas in inventive ways. We are thankful for the opportunity to lead this partnership in conjunction with Rise Interactive and Quad, harnessing our complementary superpowers to elevate brand and demand. Mike Caguin, Chief Creative Officer, PeriscopeRise Interactive’s award-winning cross-channel approach will help Nielsen-Massey reach its most compatible customers. With Rise Interactive bringing audience-first expertise to digital marketing and Quad supporting media efforts, the partnership highlights Quad’s capabilities as a global marketing experience company that uses the full breadth of its products and services to solve problems and drive success for its clients efficiently and at scale. Rise will lead Nielsen’s Massey’s media strategy across Paid Social, Paid Search, Programmatic, SEO, and Organic Social. Periscope has a great reputation and proven success in delivering brand growth with breakthrough creative and impactful consumer engagement. This combined with the impressive suite of data, insights and media capabilities, as well as their international footprint as part of the broader Rise and Quad ensemble, is why we have partnered... --- > Explore the evolution of social commerce and its impact on brand strategy for retail and DTC executives. - Published: 2023-07-17 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/structuring-social-commerce-strategy-for-profit-efficiency - Categories: Insights - Tags: Audience Rise recently attended CommerceNext with over 1,700 retail and DTC executives to discuss the hottest topics and growth opportunities in the industry. I am excited to share my presentation about social commerce from the event with you. To start, social media today is much more than the land of pretty pictures and funny comments. It has grown to be a true extension of people’s lives, including places to dance, learn, and shop. Brands need a successful social commerce strategy in order to maximize their media dollars across platforms and tactics in this essential advertising ecosystem. With all of the advancements that are happening, with more and more of them throughout the years, there are three things that you need to be successful on social commerce: Structure your accounts with the right levers in your campaigns to optimize your marketing strategy and stay in control. Use the right ad formats to speak to customers in specific stages of their shopping journey so that the message resonates with them and moves them along that journey. Prepare your data so that it is input-ready. This means data that is ready to be used on the social platform(s) of your choice. It is data that can be used to optimize your dollars on those platforms and inform more impactful business decisions. Before we dig into those three topics, let’s start with how social media and social media advertising have evolved over time. Meta first rolled out automation with Automated Placements in 2011. This feature... --- > Learn how to leverage social commerce for your e-commerce brand this peak season. Boost results with our expert tips. - Published: 2023-07-03 - Modified: 2025-03-27 - URL: https://meetrise.com/insights/peak-season-success-social-commerce - Categories: Insights - Tags: Audience From holiday to back-to-school, peak season for any e-commerce brand is a time of celebration, fun, and sometimes nail biting pressure to turn up the results. To defend your nails and improve your bottom line, we are here to share how you can use social commerce to make this the best peak season yet. In order to optimize towards the ideal social media marketing mix, we met with our social team at Rise and platform partners to gather all the facts and some behind the scenes tips. We found the trends, innovations, and optimizations you need to start implementing today for a strategic social commerce playbook. Check them out below! Plan ahead Consumers shop early. With longer sale periods and shipping timelines, make sure to build excitement early, even months beforehand, in order to spread awareness and fill your remarketing pool. Test now. Aim to run any testing before your peak season formally begins so you have significant learnings on what is and is not exceeding goals. With a strong, data based foundation, you can successfully combine tried and true tactics with innovative social commerce strategies during the big event. Check that all tracking is in place prior to the season in order to best report on your investments. Take the time to ask questions and connect to advanced tracking with tools like Meta’s Conversion API or Snapchat retargeting pixels. Be present across platforms. Social media spans across more platforms and audiences than ever before, with consumers also regularly engaging... --- > Explore insights from CommerceNext about growth in retail and DTC. Discover key takeaways and AI's role in the industry. - Published: 2023-06-28 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/commerce-next-2023-takeaways-and-insider-tips - Categories: Insights - Tags: Media Our team at Rise, A Quad Company recently attended CommerceNext with over 1,700 executives to discuss the hottest topics and growth opportunities in the retail and DTC industry. After two days of conversations, meetings, and a Rise presentation, we are sharing our top takeaways and insider tips from one of our biggest events of the year. The AI elephant in the room To some, AI is a dirty word. To others, it is a welcome new tool. For everyone at CommerceNext, it was the elephant in the room, indirectly or directly part of almost every session and conversation. While AI is not a magical solution for everything, it is very helpful if tested and leveraged in the right situation. With effective prompts and usage, AI can improve efficiency, speed, and experience. Why not use AI for mundane tasks to help free human minds for more strategic work? AI is not going to put people out of work, but it is going to put people who do not learn it out of work. Jenna Flateman Posner, Chief Digital Officer, Snipes USA Here are ways some of the event attendees are already making the most of AI: Kate Spade: Used Persado’s generative AI to test email subject lines that balance copy with emotion. Their ongoing testing provided smarter insights into best connecting with customers via email. Snipes: Sped up the creation of product descriptions for time-sensitive activations and competitive promotions. J. Crew: Used Lily AI to optimize product searches and filters on... --- > Explore the impact of Connex amazon prime on e-commerce marketing strategies for major shopping events. - Published: 2023-06-14 - Modified: 2025-04-11 - URL: https://meetrise.com/insights/prime-day-connex-alerts - Categories: Insights - Tags: Measurement As an e-commerce marketer, your most hectic moments likely revolve around major shopping events and seasons. These annual occurrences give your customers a small window of opportunity to score exclusive deals when shopping on their favorite retail media networks, making it imperative for e-commerce brands to keep a finger on the performance pulse at all times. Even if you are not yet advertising on retail media networks, keep this blog in mind for holiday, back-to-school, or whenever your peak season comes around. Traditionally, the calendar’s main shopping holidays have landed in Q4— but keep in mind that holiday seasons in the e-commerce sphere now go beyond the traditional timeframes. In recent years, Amazon’s Prime Day— a deal-loving online shopper’s “summertime Black Friday”— has become an e-commerce staple, requiring digital marketers to perfectly plan their creative mix, ad copy, budget, and more, months in advance in order to truly maximize this time. So, once the event is in full swing, how can you easily stay up-to-date on these efforts’ performance? Connex®, of course! Our proprietary, cross-channel media optimization platform gives e-commerce marketers a cutting (and calming) edge during even the busiest times. It provides a real-time picture of every moving marketing piece so that you can make strategic decisions and shifts that drive bottom line impact, on the turn of a dime. And, its always-on capabilities are taken a step further by Connex Alerts, which deliver the most crucial performance information to you via text message, email, or Slack, right when... --- > Explore the impact of TV marketing as CTV advertising is set to exceed $27 billion by 2025. Understand the shift in viewer habits. - Published: 2023-06-08 - Modified: 2025-03-31 - URL: https://meetrise.com/insights/digital-marketers-guide-connected-tv - Categories: Insights - Tags: Media According to a Nielsen report, 84. 9% of U. S. households have at least one connected TV (CTV) device (as of January 2023). This year is also expected to mark the first time Americans will spend more time watching digital video than traditional television. Your target audience is very likely part of this trend, and it is easier than ever to reach them. Connected TV by the numbers CTV now reaches two out of three American viewers. CTV advertising is projected to surpass $27 billion by 2025. Americans are expected to spend 52% of their viewing time consuming online video, marking the first time digital video will make up more than 50%. July 2022 marked the first time leading streaming services drew more viewers than cable TV. Non-pay TV households will exceed traditional pay TV households in 2023. By 2026, non-pay TV households will outnumber pay TV households by more than 25 million. Below, with the help of our partners at The Trade Desk, we answer a few of the most common questions we’ve received about developing effective CTV testing, targeting, and measurement strategies. 1. What ad inventory can I buy via Connected TV devices? Advertisers can reach their target audiences through Connected TV in a number of ways. Streaming providers such as Hulu, SlingTV, DirecTV NOW and others all sell commercial slots that can be purchased programmatically using audience targeting that is more sophisticated than linear TV (more on this below). People tend to forget that networks such as... --- > Unlock your marketing potential with an analytics framework. Transform business goals into actionable insights effortlessly. - Published: 2023-06-06 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/crawl-walk-run-analytics-framework - Categories: Insights - Tags: Measurement Good data is nothing if it exists in a vacuum. With the right data analytics framework, however, marketing teams can easily turn their business goals into actionable steps. Rise aims for marketing to be seen as a performance driver, not a cost center. Incorporating an analytics framework allows you to do just that. Data integrations on any scale can feel like an overwhelming endeavor, but it doesn’t have to be as intimidating as it might sound. Not sure where to start? Consider the "crawl, walk, run" approach to incorporating analytics. Before we get into the details below, check out this conversation between Rise’s Ashmita Chatterjee and Google’s Ming Chan on how starting small can still be incredibly impactful, even if the larger picture seems intimidating. The “crawl, walk, run” approach allows you to establish your framework at the capacity that makes the most sense for you, while gradually improving your analytics capabilities over time. This will build a system to collect and analyze data, then apply insights from that data to inform your marketing strategy and improve outcomes. No matter the speed you choose, you can take incremental steps along the way to get there. Crawl The “crawl” phase allows brands to start small and lay the foundation for an analytics framework. By establishing a baseline, brands can gain insights into their current performance and identify areas for improvement. Simply put, just get started. Rome wasn't built in a day, but they were laying bricks every hour. Some bricks to... --- > Explore the cross-marketplace prioritization strategy to effectively navigate the growing landscape of retail media networks. - Published: 2023-06-06 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/cross-marketplace-prioritization-strategy - Categories: Insights - Tags: Media It seems too obvious to say these days, but digital marketing moves incredibly quickly. One of the fastest-growing areas for e-commerce businesses is retail media networks. In fact, they are expected to grow over 65% since 2021 to a whopping $52. 1 billion in ad revenue. Hold on, what is a retail media network? A retail media network (RMN) is created when retail stores offer advertising space on their own platforms — website, app, etc. Some popular retail media networks include Amazon, Walmart, The Home Depot, and Target. The reason retail media works so well is that shoppers are more receptive to ads when shopping than when they’re carrying out other non-shopping related activities. Neil Patel At Rise, we champion an integrated, audience-first approach to paid media. Consumers don’t silo themselves into only visiting one online location, so why would marketers? With so many choices in the retail media landscape, it can be hard to tackle all of them simultaneously. The key to maximizing reach and return is a holistic strategy centered around effective cross-marketplace prioritization tactics. By setting the right priorities, you can enhance your brand's visibility, increase sales, and achieve a higher return on investment (ROI). Below, we'll go over how to prioritize between networks and products to create a cohesive paid media approach. Understand the retail media network landscape First things first, you need to understand the different retail media networks available. The goal is to identify the networks that align with your business goals and target... --- > Explore effective lead gen strategies to streamline customer journeys in complex digital environments for better conversions. - Published: 2023-05-22 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/rise-partners-invoca-cross-channel-lead-gen - Categories: Insights - Tags: Audience In today’s complex digital environment, being a lead generation marketer means managing and streamlining customer journeys that are anything but straightforward. Especially in the considered purchase space, conversion relies on customers weathering a cross-channel digital trek to complete the buy. For example, in real estate, insurance, or healthcare industries, the customer journey often involves a phone call before a completed purchase or conversion. 62% of insurance buyers said that talking to a representative on the phone was the most influential factor in their final buying decision, per Invoca. Their research shows that these kinds of phone calls are a crucial moment in the process. Yet, these purchases tend to start online with some sort of search. 69% of those same insurance buyers kicked off their buying process with a search query, per Invoca. A non-linear customer journey that encapsulates your entire digital ecosystem and phone call interactions leaves any lead generation marketer with a tricky challenge: How do I connect the dots between data from my digital channels and the phone calls my customer service agents handle day-to-day? How am I integrating all facets of my marketing, sales, and customer service strategies to execute my larger business goals? Despite the scope of this challenge, through the right tech partnership, you can execute a sophisticated, audience-centric, full-funnel strategy that truly drives impact and delights your customers. We’ll be exploring how we work with our trusted partner, Invoca, to get that job done! Overview of the current customer journey landscape Before you... --- > Explore how TikTok Connex simplifies performance tracking for brands across multiple social media channels. - Published: 2023-04-28 - Modified: 2025-04-11 - URL: https://meetrise.com/insights/connex-tiktok - Categories: Insights - Tags: Measurement, Media With an ever-increasing number of paid social channels on the market (and popping up in our clients’ media mixes) today, we’re hearing this question more and more often: How can my brand stay on top of performance across all the various platforms we’re activated on? Luckily, Rise clients are able to find an answer to this question with incredible ease, with access to Connex. Our proprietary, cross-channel media optimization platform, Connex® , takes the long hours and headaches previously associated with monitoring and reporting on multiple platforms’ performance away, leaving your team with more time for strategic decisions. For this installment of our Connex Spotlight Series, we’ll be focusing on one social platform that’s taking the marketing (and entire, for that matter) world by storm— TikTok— and exploring how Connex makes monitoring this channel easier for marketers. On this mobile-based social media platform designed for creating and sharing short-form videos, authenticity is key to audience resonance and overall success. The same goes for advertising success on their platform. Therefore, having the most successful TikTok marketing campaign may likely require iterative testing and monitoring— and this is where Connex comes in. With the Connex x TikTok integration, Rise clients can enjoy the ability to view TikTok performance data alongside other Social platform performance data, all in one place. Here are the five most helpful aspects of this particular integration: Easily view TikTok performance data in the Connex interface, within the Paid Social view. Streamline the comparison of TikTok performance data alongside... --- > Explore how conversational AI digital marketing is reshaping the landscape with innovative tools from major tech companies. - Published: 2023-04-26 - Modified: 2025-03-29 - URL: https://meetrise.com/insights/rise-partners-conversational-ai - Categories: Insights AI is transforming the digital marketing industry, and conversational AI is playing a huge role. Since the launch of ChatGPT by OpenAI in November 2022, the prevalence of conversational AI has grown exponentially, and many Rise partners have joined in on the fun. Microsoft, Google, Meta, as well as Snapchat, quickly followed OpenAI’s lead by launching their own large language model tools, and our agency-level partnerships with these innovative companies mean Rise can best serve clients with new tech solutions in the digital media landscape as they emerge. What is conversational AI? Conversational AI refers to artificial intelligence systems that are able to engage with users through voice and text-based communication that mimics human conversation. You are probably familiar with applications like chatbots and virtual/voice assistants such as Apple’s Siri and Amazon’s Alexa. These, and other, innovations all utilize conversational AI technologies of natural language processing (NLP), large language models (LLM), and machine learning to understand users’ unique inputs and provide customized responses. Don’t believe us that these technologies really do produce human-sounding results? The first sentence in this paragraph was produced after we gave an AI platform the prompt of, “what is conversational AI. ” Pretty cool, huh? Conversational AI is driving innovation in digital marketing through tremendous levels of personalization, data collection, and automation. These capabilities are enabling businesses to enhance customer service and engagement, deliver targeted marketing messages, and improve sales. And as AI continues to advance, we can expect to see even more creative applications of... --- > Explore how conversational AI digital marketing transforms customer interactions and enhances marketing strategies. - Published: 2023-04-25 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/conversational-ai-for-digital-marketers - Categories: Insights - Tags: Audience Innovations in conversational AI are revolutionizing the way businesses interact with customers and market to prospects. With the rise of chatbots, voice assistants, and other AI technologies, digital marketers can leverage AI algorithms in a number of ways to connect with audiences and improve overall performance. Through personalization, automation, and 24/7 availability, conversational AI can: Improve customer service, experience, and engagement. Enhance marketing’s effectiveness. Increase marketing’s efficiency. We’ll take a closer look at how conversational AI can accomplish these goals, but first... What is conversational AI? Conversational AI applications are designed to engage in natural-sounding communication with human users. While this technology has been around for a while in the form of chatbots and virtual assistants like Amazon’s Alexa, the latest iterations, propelled by the recent launch of OpenAI’s ChatGPT, utilize algorithms like natural language processing (NLP) and large language models (LLM). These algorithms are able to recognize, summarize, translate, predict, and generate content— such as text, code, and even graphics— based on knowledge gained from massive data sets. LLMs can teach AI programs human languages, and even how to express tones of voice and show empathy. The output of these algorithms (and what sets AI apart from regular search engines) is a high level of result personalization and the feeling that users are interacting with a "real person. " Improved customer service, experience and engagement AI-powered chatbots can comprehend complex commands and unique user intents, then respond in a way that makes customers feel like they are talking to... --- > Explore the evolving landscape of healthcare marketing amidst privacy trends and new challenges in the digital age. - Published: 2023-04-21 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/digital-front-door - Categories: Insights - Tags: Audience Hi, welcome. Right this way... In an age of privacy-first and audience-centric trends, healthcare marketers are always facing waves of new challenges. Between adhering to various industry guidelines and healthcare laws, and a huge push toward consented data across the open web, healthcare marketers need to keep a real-time pulse on the performance of their approaches in order to stay on top of the unique challenges they face and drive long-term growth. As we watched a pandemic disrupt the industry, healthcare organizations that historically focused on both call-in and walk-in patients had to face the digital age— likely before they were fully prepared. Throw in factors like industry-wide measures (such as HIPAA guidelines) and shifting privacy laws, and the pressure is on for healthcare brands to keep up digitally. Not only do these brands need to invest in digital experiences that center target audiences appropriately, but also prove the value of that investment. But, how do you identify the right choices to make when it comes to your tech stack? What will be your best ally in tackling the increasingly difficult task of managing a wide array of touchpoints in a cross-channel environment? The answer: You must invest in your digital front door. What is your digital front door? According to the Association of Healthcare Journalists, “A digital front door is a strategy healthcare institutions are employing to use technology to improve patient experiences and could be defined as ‘all the touchpoints where providers can digitally interact with patient experiences... --- > Explore retail performance insights from Shoptalk that focus on personalization, technology, and navigating economic uncertainty. - Published: 2023-04-07 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/shoptalk-2023-recap - Categories: Insights Shoptalk is one of our favorite annual events: It’s where we meet with retail, ecommerce and CPG industry leaders to talk about the latest tech and business trends that are shaping the future of the retail industry. This year, we returned from the event with valuable insights: Proving value, personalizing audience experiences, and embracing new technologies. Let’s dive further into these three major topics we explored with the best-in-class talent at Shoptalk! 1. Leaders need a way to prove value in uncertain economic times We’re seeing headwinds of economic uncertainty, and it’s not the first, nor the last, time we’ll see trends like these. During more turbulent times, marketing leaders and their teams will need to be far more cognizant of how they’re wielding their budgets— and they’ll need to expand their metrics of success beyond just ROAS. In order to truly align with goals and objectives set at the C-suite level, they’ll also need to demonstrate the impact their efforts are having on profitability goals like revenue and ROI. This means it’s crucial for marketing leaders to expect the unexpected and orchestrate strategies that can prove incremental value throughout the lifecycle of any campaign. At Rise, we leverage granular data insights to create and execute strategies at scale, so that we’re able to iteratively drive success across any channels our clients are activated on— and we do so through iron-clad measurement frameworks that leave no touchpoint in any part of the funnel unanalyzed. In fact, that’s where our cross-channel... --- > Explore the impact of paid social healthcare marketing and learn how to engage patients on various digital platforms. - Published: 2023-03-31 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/paid-social-for-healthcare-marketing - Categories: Insights - Tags: Audience Healthcare marketing looks quite a bit different than it did mere years ago. Between the effects of the pandemic, and an always-evolving cross-channel customer journey that includes a wide variety of real-life and digital touchpoints, patients are demanding personalized options for researching, selecting, and scheduling their healthcare services. Additionally, we’re seeing the foothold of privacy-first measures like the sunset of the third-party cookie, meaning that these personalized experiences also need to be focused on consent— both on the open web and within walled gardens. In order to stay ahead of the curve, healthcare brands and their marketers will need to hone in on advanced audience strategies that are focused on cross-channel success— and that includes a robust paid social media presence. Yes, even healthcare brands can get in on the fun and unique reach that platforms like Snapchat and Pinterest have to offer! But, how do you execute a sophisticated, audience-centric paid social strategy that keeps privacy top of mind, while also driving goals like conversions and ROAS? We’ll be focusing on some common pain points that healthcare marketers face in today’s digital landscape— and top considerations for the kind of creative mix and ongoing measurement that will help you shape and execute a stellar paid social strategy for your healthcare brand. Common pain points for the modern healthcare marketer Due to notably strict regulations within the healthcare industry as a whole, healthcare marketers have always been under pressure to abide by the language restrictions and other requirements of groups... --- > Explore the phenomenal rise of TikTok and how it has reshaped digital marketing strategies through innovative collaboration. - Published: 2023-03-23 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/partnership-series-tiktok-sxsw - Categories: Insights - Tags: Audience, TikTok Within recent years, we’ve seen a meteoric rise in the popularity of TikTok. At Rise, we’ve been collaborating even more closely with TikTok to take our partnership to the next level. In fact, last year we increased the number of clients on TikTok by 3x YoY. In addition to increased support, and access to product updates and betas, we’ve got exclusive access to fantastic TikTok-hosted events. This year, Rise attended the TikTok SXSW FYP Agency Experience in early March. This two-day immersive experience included panels and presentations from top agencies, brands, and TikTok SMEs. We’re here to recap the top three insights we took away from our time with our friends at TikTok! 1. TikTok is transforming the agency model In 2020, TikTok ads were introduced to the market— and they’ve experienced exponential growth since then. In the last year alone, a significant amount of ad products have been added to TikTok’s ad suite, which signals the platform’s constant growth and commitment to innovation in the social media space. This is providing an enormous opportunity for brands to directly connect with their target audiences in a far more personalized way. A Nielsen study on marketing mix modeling (MMMs) revealed a 96% increase in ROAS and 2. 9x more sales efficiency for brands activated on TikTok. So, how are agencies responding? How do TikTok’s ad offerings affect the strategies and the day-to-day tactical work that marketers do for their clients activated on TikTok? To create the kind of content that will... --- > Unlock the power of first party data to enhance your marketing strategies and provide personalized consumer experiences. - Published: 2023-02-16 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/5-ways-to-use-1pd - Categories: Insights - Tags: Measurement At Rise, our love for data is the core of the day-to-day work we do for clients, and it’s what guides the strategies we use to drive the results that our clients want to see. In fact, as an agency, we’ve equipped ourselves with the right tools and resources (including our Cookieless Task Force), so we can provide future-proof approaches that focus on gathering and analyzing consented data. This is especially important as consumers demand more personalized, privacy-first buying experiences — along with the rise of shifting privacy laws. Now that audience-centric marketing is the “new normal” in digital marketing, we’ve often found that brands are sitting on very powerful first-party data, but are underutilizing it. When you think of first-party data, you might first think about data from your customers that’s based on a specific behavior. For example, someone who provided their email address in exchange for a coupon code. Or, someone who has purchased a product or service from you in the past. While these are certainly accurate examples of first-party data, the marketing strategies to most effectively use this information are not one-size-fits-all. What if someone got your coupon code, but found an alternate deal through a different brand and abandoned their cart? What if your past purchasers haven’t bought anything from your brand for a year or more? What if someone fills out a form for more information on insurance policies, but doesn’t follow up with any further action? Let’s explore five high-impact ways you can... --- > Unlock the power of SEO to improve your site’s visibility and user experience with effective technical optimization strategies. - Published: 2023-02-08 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/technical-seo-guide - Categories: Insights When it comes to providing a great website experience for users, leveraging a well-executed content strategy is a big part of the equation. Yet, while content is a great way to establish your brand’s voice, users might never find and experience your content if your site can’t be accurately read by search engines. Knowing how to properly manage your technical SEO approach is key to making sure that your content is standing out on search engines, and effectively drawing eyes to your website. Let’s quickly debrief what technical SEO involves, first. This form of SEO focuses on optimizing your website so that search engines, like Google, are able to digest the information available on each page of your site, and index it away to show a user at a later date. Crawlers (or spiders, as they’re sometimes called) are bots that travel around your site from link to link and report the data they find back to the search engine’s servers, where it’s stored in hopes that someone will search for something your website details. When that pivotal search occurs, your information will be served up to the user on the search engine result page, with its position on the page, or rank, being determined by how well you’ve optimized all aspects of your website and user experience: Crawlability. Can the website be easily read by the crawler? For example, a crawler can easily read HTML, but will have difficulty understanding the content of images and videos. . Indexability. How... --- > Discover how Pinterest Connex enhances your digital strategy by providing real-time data insights for better performance. - Published: 2023-02-02 - Modified: 2025-04-11 - URL: https://meetrise.com/insights/connex-pinterest - Categories: Insights - Tags: Measurement, Media Working with our award-winning multimedia optimization platform, Connex®, means having a digital colleague that’s able to help you pull real-time data insights from the channels and engines you use, all in one place. Connex gives you an integrated view of what’s working or not, and empowers you to drive growth and success down to the granular level. It’s time to shine a spotlight on yet another way that Connex puts you in the driver’s seat: Its integration with Pinterest! Pinterest’s visual discovery engine allows users to explore a wide variety of content, which they curate through digital Pins. Knowing how to use Pins for paid social advertising is an effective way to connect visually with your target audience. Interested in how Connex optimizes the way you approach your Pinterest strategies? We’ll show you! What kind of insights can Connex provide me to drive results both on Pinterest and in my overall paid social campaigns? Connex offers a Paid Social Insights view that provides a way to both see a platform’s performance alone, or alongside other social platform data. This allows you to keep a pulse on how your efforts on Pinterest are affecting your overall goals, and if they’re reaching your paid social KPI benchmarks. Here are two key actions you can take in this view to get right to the data you need: 1. Use the filter option to narrow down your search results based on the exact condition you’re looking for. This allows you to see a specific... --- > Explore how influencer marketing is reshaping digital strategies in a cookie-less world with authentic customer connections. - Published: 2023-02-02 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/influencer-marketing-success - Categories: Insights - Tags: Audience With the deprecation of third-party cookies changing the face of digital marketing, brands are facing a future where audience-centric strategies will be key. Consumers now demand authentic buying experiences that rely on their personal sense of trust. Brands need to create and bolster that trust with their target audiences, instead of making consumers feel like advertising is intrusive. That’s where both traditional affiliate marketing and influencer marketing come into play. They provide the power to authentically speak to customers, while also lending full-funnel marketing support. First things first, let’s start with some definitions: Affiliate marketing is a performance-based marketing model where a brand partners with a third party and compensates them for driving sales or leads. For example, to sell more of your new product, you can partner with a third party to advertise that product on their website banner ads. Influencer marketing is similar to affiliate marketing in that brands partner with third parties — in this case, content creators — to publish content that promotes the brand's product or service to their social media followers. (FYI: Younger audiences, like Gen Z, are increasingly turning to influencers to make their purchasing decisions. ) So, how do you properly capitalize on the advantages that influencer marketing has to offer? Find the right affiliate network partner! At Rise, we’re proud to work with impact. com, a leading partnership management platform that offers a fully-integrated suite of products for affiliate marketing approaches. Recently, impact. com acquired Activate, a sophisticated influencer marketing program... --- > Unlock the power of influencer marketing analytics to optimize brand performance and connect with your target audience effectively. - Published: 2023-01-20 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/influencer-measurement-framework - Categories: Insights - Tags: Measurement With the explosion of social platforms paving the way for brands to connect directly with consumers, brands have needed to follow suit by evolving their creative approaches to stay ahead of the curve. As a result, we’re seeing an increase in innovative ways that brands can reach their target audiences — including influencer marketing, which has grown tremendously in places like YouTube, Instagram and TikTok. Brands are partnering with influencers on these platforms to promote their services or products to the influencer’s established audience and connect with their target audience right where they are. Connecting the dots between influencer content and performance KPIs, however, is challenging without the right approach and tools in place. At Rise, here’s how we set up successful measurement frameworks to measure the impact of influencer marketing campaigns on our clients’ businesses, and how we incorporate influencer marketing into a brand’s overall marketing ecosystem. Laying the foundation for your framework Before embarking on any sort of influencer marketing campaign, it’s important to determine what results you want out of your efforts and the right KPIs that correspond to those outcomes. Marketers have a tendency to get tunnel vision for bottom of the funnel activity, like conversions and sales, but it’s also equally important to measure and fund top of the funnel results like reach and impressions. These KPIs demonstrate how effectively your content is engaging your consumers. Like some channels, influencer marketing has both paid and organic components. Paid sponsorships and posts that generate traffic and... --- > Uncover the impact of retail media on holiday sales success. Learn how data insights drove Cyber Week 2022 results. - Published: 2022-12-08 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/cyber-week-2022-retail-media-strategies-and-wins - Categories: Insights - Tags: Media The holidays this year certainly began merry and bright: Cyber Week 2022 was a huge success for Rise Interactive e-commerce clients that are active in Retail Media. Across all our clients that advertise on Retail Media Networks (RMNs), Rise drove 40% higher revenue YoY on Black Friday, and 15% higher revenue YoY on Cyber Monday while maintaining or exceeding efficiency goals. How did we secure this kind of success amongst the noise? In true Rise fashion, we applied insights from historical and real-time data in unique ways to give our clients an edge. Here’s how we tackled Cyber Week 2022: The strategic keys to success 1. Focused spend on top-of-funnel leading up to Cyber Week, and leveraged Amazon Marketing Cloud (AMC) insights for smarter DSP targeting. Before AMC was available, we used proxy metrics like branded search volume and conversion rate to infer the impact of pre-Cyber Week top-of-funnel spend on performance during Cyber Week. In 2021, we learned that ramping up spend on upper funnel tactics in the weeks leading up to Cyber Week had a positive impact on these metrics — and we applied that learning while also adding AMC analysis to our arsenal in 2022. This year, we translated 12 months worth of insights from AMC, which provided an understanding of how DSP spend is contributing to the bottom line across each of our clients. It also equipped us with the optimal DSP approach to target the right audiences and frequencies we needed to drive success. For... --- > Unlock new possibilities in digital marketing with paid search strategies that prioritize audience intent and engagement. - Published: 2022-12-07 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/paid-search-user-intent-targeting - Categories: Insights - Tags: Audience We have a new way to capture user intent through Paid Search. As Paid Search (aka PPC) evolves and Rise flips the digital marketing script to be audience first, we changed our overall PPC approach to start by qualifying audiences and user intent, before layering on advanced tactics and PPC automation. We’ll dig into the specifics, but first, let’s start with how we got here. How search has changed It’s easiest to start the PPC change journey by highlighting keyword match types. Exact match keywords provide the most control over who views your ads, but historically were also generally limiting and therefore didn’t tend to be the most valuable queries. However now, exact match keywords can also match with synonyms, misspellings, and semantics — which will expand intent and reach. Secondly, update your approach to bid strategies to incorporate various auction time bidding (ATB) tactics. ATB strategies include additional signals that strengthen bid decisions to deliver stronger performance. The algorithm-based system allows brands to bid on advertising spaces, at scale, that increase awareness or impressions or conversions. This will help amplify strong performance with higher conversion volume and efficiency across accounts. For example, you can capture customers with the highest value to your business by using value based bidding that has integrated revenue data into bid strategies. Take it one step further by uploading offline conversions to enable ATB against a more holistic set of business data. Appropriately assigning customer value in the form of revenue or margin will allow... --- > Unlock the power of Cross-channel insights to enhance your marketing strategy and optimize media performance effectively. - Published: 2022-11-22 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/connex-cross-channel - Categories: Insights - Tags: Measurement Let’s address the elephant in the room, in this case, several large elephants stomping around in a room full of marketers. What are those elephants, you may ask? They are the siloed data sources that we all work with, but don't usually know what to do with on a daily basis. Marketers often struggle to gain meaningful insights from their data because of the many specialized and siloed marketing platforms out there. This makes it inherently difficult to efficiently report on and optimize channel specific media performance, let alone results across channels. Rise's Innovation team has been evolving our media optimization platform, Connex®, to tackle this challenge head on. Below you'll hear from Noah Ralston, Product Manager on the Connex team, as he dissects one of Connex's most beneficial tools – Cross-channel Insights. Cross-Channel Dashboard, Chart, and Data Noah shares the two main ways that Connex Cross-channel Insights help brands break down the siloes while also sorting through what to do next: 1. Transparent cross-channel insights, at any level of detail Deep dive into the process of bringing all valuable marketing data into Connex allowing marketers to focus on optimizing their media dollars across all digital channels at the level of granularity they need. Connex now brings all your cross-channel data and insights into one place, giving you the flexibility to dig as deep as you want. For example, you can easily segment performance by audience or filter campaigns by market. Connex allows you to compare KPIs, ads, audiences, and... --- > Discover effective strategies for paid social advertising this holiday season to boost your ecommerce brand's performance. - Published: 2022-11-08 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/paid-social-testing-holiday - Categories: Insights For ecommerce brands on social media, this holiday season is going to be one to watch — literally and figuratively! With shoppers and brands now interacting in totally different ways than years’ past, this year is expected to generate more social media touch points than ever, at an even earlier start date. Check out the below for 3 paid social strategies to beat holiday competition, plus a YouTube bonus tip and how to effectively track your cross-channel, holiday plan! Whether you’re using the holidays to seize more market share or recover lost revenue, being bold will only stand to benefit your bottom line during this critical time. With a creative and analytical approach to social media advertising across platforms, marketers can confidently reach their current and prospective audiences throughout the holiday season. Snapchat: Reality, but make it augmented Snapchat’s investments in their camera technology have made it a social media platform turned tech company. Their ad formats are unlike anywhere else, all while also being easy for marketers to adopt and even easier for consumers to use. The Snapchat AR Experience Lens is one of those ad types that will drive holiday results. Snapchat lenses create powerful moments that connect with consumers using augmented reality experiences. We get it, it seems like lenses would be really hard to make. However, Snapchat’s Lens Web Builder is a hassle free tool that allows anyone to build their own AR lens — seriously, you don’t need to code, you don’t need 3D skills,... --- > Maximize your holiday marketing with PPC strategies. Discover essential steps for paid search success this season. - Published: 2022-11-07 - Modified: 2025-03-31 - URL: https://meetrise.com/insights/essential-ppc-planning-tips-for-holiday-success - Categories: Insights - Tags: Media The holiday season is make or break for many marketers’ and brands’ annual goals. Consumers are ready to close the year out by finding the perfect present, and we are here to help make that search as easy as possible. Rise’s Paid Search experts can guide you and your customers through all stages of their holiday shopping journey with a tailored plan that maximizes every dollar. Make your list, check it twice—here are the essential paid search steps to ensure you’re covered this holiday shopping season: Use your early shoppers’ data for incremental revenue Over the past few years, the holiday season’s previously business as usual time frame now starts much earlier. In fact, Google saw 26% more holiday queries in October 2021 than the year prior. September and October are now the months to build consideration, finalize testing, and increase your remarketing audiences. Keep this in mind not only with your budgeting, but also your planned Paid Search copy. Use these tactics to build remarketing lists of early-bird shoppers: Responsive Search Ads (RSA) are a helpful, dynamic ad type that allow for testing copy at scale, especially during the times that matter most. Create a strategy around early-bird shoppers like gift guide previews and early deals to get ahead of the competition and last minute premium cost per clicks (CPCs). Increase efficiency during high-demand days by prioritizing bid adjustments and promotions for these highly qualified shoppers. Plan for key holiday shopping days Being prepared for the traditionally key holiday... --- > Boost your sales this season with effective Holiday SEO. Learn how gift guides can enhance your e-commerce strategy. - Published: 2022-11-04 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/seo-best-practices-holiday-gift-guide - Categories: Insights Consumers have fully turned to their favorite e-commerce brands — like Amazon and Wal-Mart — to ensure they can make a list and skip checking it twice. When it comes to a successful holiday season for e-commerce brands, a marketing strategy that’s proven useful year after year is the creation and publication of gift guides. These guides help direct consumers to related products and, ultimately, boost revenue during the busiest time of year. Given the quick-paced nature of the season, a well-executed gift guide expedites the customer journey by making products easier to find. Knowing how to optimize your e-commerce SEO approach to creating them will help you keep audience trends top of mind and meet your customers right where they are. By cutting down on how many clicks it takes a user to navigate through priority product pages and purchasing points, you’ll also need to leverage these three recommended advanced SEO strategies, plus a bonus tip at the end! Time-sensitive considerations When it comes to creating an impactful holiday marketing strategy, setting early deadlines is crucial for success. Start executing early so that you can stay ahead of trends and challenges alike throughout the entirety of the season. At Rise, we recommend keeping the following timeframes and updates in mind: Update holiday-specific content and metadata at least 30 days prior to the target holiday, across all digital touchpoints. This includes gift guide landing pages, home pages, feature product pages, or category pages. At Rise, we adhere to a best... --- > Explore how to maximize media spend lead gen to enhance your advertising impact and drive customer acquisition efficiently. - Published: 2022-10-27 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/leadgen-closing-the-loop-on-media-spend - Categories: Insights - Tags: Media Prioritize the initiatives that improve media spend and increase ROI As consumers are exposed to a growing number of service provider options, lead-generation-focused businesses are faced with increased competition for share of voice. Additionally, today’s economic headwinds are providing even more reason for many brands to place an emphasis on making every marketing dollar count. With all of these factors considered, there is an increased desire— or, in most cases, need— for marketers to understand the impact of their advertising dollars and maximize areas of greatest opportunity. Brands that prioritize identifying and understanding the initiatives that drive customer acquisition will be primed for more efficient ad spend and increased ROI. By developing the right analytics framework, understanding your goals and KPIs, and continuing to advance your analytics maturity, your team will be best equipped to “close the loop” and optimize marketing spend. Additionally, brands that use closed loop strategies will avoid “value blindspots” that could be skewing their returns either positively or negatively, allowing them to see a clear view of the investments that are, or are not, driving revenue— and give them the opportunity to reprioritize accordingly. In order to successfully develop a data-driven strategy, it’s important to achieve clarity in two key areas: First identify specific, business-first goals. For instance, are you looking to drive business for a high-value service line? Or are you trying to increase revenue for a specific location? Develop the right analytics infrastructure to measure and optimize performance while developing a deeper understanding of... --- > Explore how influencer marketing has transformed advertising in recent years and connects brands with trusted recommendations. - Published: 2022-10-27 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/successful-influencer-marketing-campaigns - Categories: Insights It is no surprise to marketers that influencer marketing has grown exponentially over the last couple of years. In fact, the influencer industry is expected to grow by almost $7B since 2020. Between a global pandemic, a potential recession on the horizon, and people spending more time on social media, shoppers are looking to spend their money on products they trust, while not breaking the bank. This shift means that more and more consumers are turning to creators (aka influencers) for helpful recommendations. Subsequently, successful advertising needs to acknowledge the preferences and wants of consumers in a way that authentically communicates with them. Creators have established audiences that trust their opinions and content over that of brands. Their audiences use their content to look for product reviews and recommendations that make the most sense for them, before they buy. A growing number of brands are therefore investing more into their own influencer marketing strategies, especially on social media. Instagram & TikTok have been the biggest influencer forums to reach the most qualified audiences as their paid content has the most organic feel. If you’re curious as to how to launch and refine your own influencer marketing approach, we’ve laid out a three-fold plan that will keep your creator strategies cutting-edge both now, and in the future. 1. Get familiar with what influencer marketing is and its benefits Influencer marketing layers advertising onto the creator/follower relationship. Simply put, brands pay creators to promote their products or services to their social media... --- > Explore essential tips for effective CRO to enhance user experience and drive desired actions on your website. - Published: 2022-10-17 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/cro-beyond-button-colors - Categories: Insights - Tags: Measurement Red, blue, or green? There’s no debate that button colors are a great way to begin testing on your website, but it’s imperative that brands don’t get stuck on this singular aspect of Conversion Rate Optimization (CRO). Part of shifting consumer demands and increased privacy regulations include a push for more holistic online experiences that authentically meet audience needs. Brands need UX design and website optimization, more than ever. of consumers says that they are unlikely to return to a website that does not provide a satisfactory user experience. of consumers say that the experience a company provides is as important as the product and services themselves. CRO focuses on how to drive website visitors to perform a specific, desired action. While it certainly includes confirming what color CTA leads to more clicks, the true power of CRO lies in determining how to speak to a unique customer base in a way that’s most meaningful to them. Like everything digital, innovation is needed to experience continuous growth. That’s where an advanced CRO strategy comes in. At Rise, we’ve secured success for our clients by recommending strategies and actions that depart from the standard execution — and demonstrate long-term impact. Rise’s iterative approach uses data to research, develop, analyze, and learn. The resulting recommendations become just part of an overarching CRO cycle, one that goes well beyond button colors. Here are some of our tips on how to optimize your website conversion rates, and more! Tips for testing beyond button colors... --- > Explore the latest CPG market trends and how brands can adapt their strategies for 2023 and beyond. - Published: 2022-10-05 - Modified: 2025-03-29 - URL: https://meetrise.com/insights/3-cpg-market-trends - Categories: Insights As part of Rise Interactive’s focus across different key industries, we make sure to attend specific events, like Groceryshop, to connect with and learn from Consumer Packaged Goods (CPG), grocery, and ecommerce brands. During this year’s four days of robust scheduling and content, Rise Interactive gleaned three key learnings that marketing leaders can apply to their 2023 CPG strategies and beyond. #1: Omnichannel efforts are key Consumers interact with your brand in multiple places. Creating a seamless, omnichannel experience between brick-and-mortar stores to online presence is a key way for retailers to optimize that shopping journey. BOPIS, curbside pick up, checking in store inventory online are now expectations as opposed to innovations. Curbside pick up, BOPIS, and checking in store inventory online are now expectations as opposed to innovations. One example is the work that Albertsons is doing by focusing their tech budget on digital innovations that “connect online and offline shopping. ” This includes everything from a grocery list builder to in-store maps for quicker grocery runs. This investment creates multi-faceted shopping experiences that also streamline how you gather and analyze data to inform further strategization. CPG brands are also catering directly to their consumers by creating apps that make omnichannel shopping more enjoyable while also gleaning granular data insights for ongoing optimizations, and to maximize their omnichannel presence. #2: Speak your customer’s language Between inflation, a pandemic, and changing audience preferences, earning brand loyalty is a whole new challenge for retailers. You’ll need to think outside the box... --- > Explore how Snapchat connex enhances media optimization and allows for seamless data analysis to improve marketing strategies. - Published: 2022-09-29 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/connex-snapchat - Categories: Insights - Tags: Measurement Connex® transforms the way marketers can analyze and optimize their data. Connex is Rise’s award winning, media optimization platform that takes the natural strengths of the native ad interface and makes it even easier to review the data that matters most. Connex is the diamond in the insights rough that you always wished you had, but never knew you could get. With all of your Snapchat metrics integrated into Connex, it takes your performance optimization to a whole new level. With just a click or two, you can see all of your main KPIs in comparison to any attribute that is part of a naming convention. Let's think about that in more detail for a second. Here are some examples of how Connex shortens your days of digging for innovative social media insights: How can you instantly visualize and analyze historic performance of Snapchat’s Return on Ad Spend (ROAS), all in one place? Connex. What if you need to find out if ROAS is only high because you didn't spend enough and left money on the table, but you don’t have time to export an Excel doc and make a pivot table to figure it out? Connex. What if you want to see performance of your Snapchat Story Ads, Lenses, or new Augmented Reality creative? Connex. How can you compare one year of Snapchat Impressions to the year before, or other custom time frames? Connex. Plus, that’s just the start. There is everything listed above and more in Connex’s Cross-Channel... --- > Unlock the power of Amazon DSP to reach new customers with targeted ads across Amazon and the open web. - Published: 2022-09-27 - Modified: 2025-05-28 - URL: https://meetrise.com/insights/4-amazon-dsp-learnings - Categories: Insights - Tags: Amazon, Media If you’re a brand marketer that uses Amazon as a sales channel, you’re likely familiar with the breadth and depth of the Amazon ecosystem and how to capitalize on onsite paid ads to convert new customers as they’re shopping. But, what happens when you’re trying to capture the attention of a new consumer higher in the sales funnel — someone you want to bring to Amazon to view your products? That’s where Amazon DSP comes into play. It’s Amazon’s demand-side platform that leverages Amazon’s rich database of customer data to serve display or video ads to specific audiences on Amazon properties and also across the open web and mobile apps. The combination of Amazon DSP to generate awareness and onsite Amazon ads to capture conversion intent enables marketers to connect with their customers more fluidly across multiple touchpoints and platforms. While there is no single right or wrong moment to start with Amazon DSP, Rise recommends that when building an Amazon remarketing strategy, your media plan should include Amazon DSP in conjunction with Amazon Search. As you scale up the sales funnel, you can adjust your strategies based on prospecting, awareness and consideration goals. Best Used for: Amazon DSP Prospecting, Off-Site Remarketing, Similar Competitor Targeting Sponsored Display On-Site Remarketing, Competitor Targeting, Promo Support Sponsored Brands Mid-Funnel Support, Competitor Targeting, New Product Launches 4 pro tips for Amazon DSP Rise has extensive experience helping brands expand into Amazon DSP, with four real world learning for making the most of Amazon DSP... --- > Unlock data-driven success with Cross-channel media connex, the platform designed for seamless marketing insights and optimization. - Published: 2022-09-16 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/updated-connex-navigation - Categories: Insights Marketers know that gathering impactful insights based on data can be a complicated and time-consuming process without the right tools. Quick and easy access to a wide variety of data points is key when it comes to netting the best results. That’s where Connex® comes into play: It’s Rise Interactive’s proprietary, cross channel media optimization platform that does the legwork marketers need. Rise’s expert Innovation Team is constantly pushing the limits to design and construct Connex into an even more impressive platform. After asking for, and listening carefully to, feedback from our own teams, as well as clients, we knew exactly what to do. The big reveal We gave Connex a brand new look and feel that makes it more user-friendly and easier to navigate! Sorry, your browser doesn't support embedded videos. I love the new nav! It looks very light and clean. I like that I can see more data on the screen without having to scroll. I appreciate the client-first, rather than channel-first, approach. Rachel Goldberg, Group Media DirectorNew Features The first thing you’ll notice about the new design is an overall smoother and cleaner user experience and interface. By combining all of the menu categories into collapsible titles at the top of the page, you can now more easily sort through all that Connex has to offer. This includes: Updated cross-channel workflow, all in one place Data and optimization tools More space for charts and visualizations Brighter display Improved accessibility I think it's so much cleaner and... --- > Explore the retail media landscape and understand how brands can effectively navigate retail media for incremental growth. - Published: 2022-09-07 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/connex-retail-performance - Categories: Insights - Tags: Measurement The retail media landscape has exploded. With more retail media networks, or RMNs, there are more challenges for brands to measure which platforms and ad dollars are driving the most incremental growth. Marketers need to take full advantage of this boom in order to best reach their target customers where they already are— Shopping online across multiple websites. Even if you don’t yet know exactly what retail media is, you definitely have seen and experienced it. All of those sponsored ads that are displayed as you shop on a retailer’s website, RMN, or app are part of retail media. The retail media ecosystem now includes top networks like Amazon, Walmart, Target, Instacart, and The Home Depot. We all know that Amazon has a pretty loud share of voice, but here are some Walmart numbers that show the global retailer also isn’t messing around: Globally, approximately 230 million customers visit Walmart-owned properties every week, either in-store or online. Over 65% of them are in the U. S. 90% of those U. S. households shop at Walmart every year. Walmart pulled in $2. 1 billion in advertising revenue last year. Rise knows that retail media advertising, on leading networks like Walmart, provides an entirely new bottom-funnel location with a ready-to-purchase target audience. In order to best reach and convert these audiences though, you also need to be able to track, analyze, and optimize the data coming from Walmart. So then the question is, how do you do that? That’s where our Rise... --- > Explore the impact of paid social through three innovative strategies, including Augmented Reality for eCommerce marketing. - Published: 2022-08-26 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/3-paid-social-innovations - Categories: Insights - Tags: Audience, Measurement, Media In the advertising world, the only state that is constant is change. At Rise, the fun part of change is identifying patterns and strategizing what steps we can take to stay on our toes and evolve. We’ve been watching and listening, and we are ready to share three innovations in the social space that we believe will have long term impact for eCommerce marketers. Innovation #1: Augmented reality & meeting customers where they are Augmented Reality (AR) ads are a compelling way for brands to give customers the power to personalize their ad experience, especially on social media. Snapchat has been a leader in creating organic and paid AR experiences, recently expanding to shoppable lenses, an already very effective ad type for driving sales directly from the AR try-on experience. Plus, as the leader in AR advertising, Snapchat made it incredibly easy to build the actual AR lenses, a barrier that holds many companies back from adding AR to their ad portfolio. While Snapchat blazed the AR trail, other social platforms are quickly catching up and adding their own creative flair to AR advertising. TikTok recently launched “Branded Effects”, which enable brands to get creative with how they virtually bring their brand experience to audiences. Brands can place customers in a virtual store experience or let them transform their hair style by jumping up and down on screen. Beyond testing the look and feel of an item in your home or trying on a makeup product, these effects span from... --- > Explore the future of digital marketing and learn how changing consumer expectations will shape effective strategies. - Published: 2022-08-19 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/4-trends-over-4-years - Categories: Insights - Tags: Audience, Measurement, Media The next four years will be a transformative period for digital marketing. Consumers' expectations of brands are increasing at a faster rate than ever before. We’ve seen a global pandemic completely change the way that consumers spend their money, and post-pandemic sentiments demand marketing that caters towards consumer privacy and consent. Digital marketers navigating this shifting landscape know that there’s always something new that could affect planning digital marketing strategies, from zero-party data to augmented reality. Forecasting trends that will be here to stay in the next four years and beyond will help marketers face the future with efficiency and ease. So, what new marketing tactics will be the most effective in the coming years? 1. Campaign placement automation Engines and platforms continue to build automation in their products, allowing them to increase their control on decisions that were previously made by advertisers. For example, Google’s new Performance Max campaigns are set to be a highly integral part of the Google Ads ecosystem, helping marketers to refresh their digital ad strategies. 2. UID 2. 0 adoption Advertisers will be able to leverage stronger signals for awareness campaigns as data and content providers adopt Unified ID 2. 0 (UID 2. 0) matching for their products. The open-source framework that recreates cross-site targeting in a privacy first environment will be crucial to maintaining match rates across devices. 3. Data silos creation Publishers have been introducing self-serve platforms and building direct relationships with advertisers to ensure privacy-safe buying as they further monetize their... --- > Explore how marketing analytics can optimize your digital budget allocation for better revenue outcomes and brand awareness. - Published: 2022-08-18 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/advanced-analytics - Categories: Insights - Tags: Measurement Have you ever asked any of these questions about your marketing portfolio? Which digital channels should we run and how much of our budget should we allocate to each one? How much should we spend on our digital marketing efforts if we want to meet a certain revenue target for the year? What should our revenue target even be? What is the value of upper funnel marketing tactics? Are brand awareness campaigns growing our lower funnel demand? As digital marketers, we constantly face challenges in answering such questions due to the rapid evolution of the digital world and its ever changing privacy regulations. Last touch conversion attribution is one of the most accessible measurement solutions used to make business decisions, but it undervalues the impact of upper funnel tactics and tends to overestimate the impact of lower funnel tactics. Alternative methods, such as multi-touch attribution, are typically difficult to implement, less actionable, and more imprecise due to extensive resource requirements and privacy-limited access to platform data. To combat that, Rise built a custom incrementality and forecasting approach using Advanced Analytics. What are Advanced Analytics? How will Advanced Analytics Help me? The use of past and present data to predict future outcomes, enabling ideal spending levels, optimal budget allocation, realistic KPI targets, and precise measurement—all aligned to business goals. There are several ways that Advanced Analytics helps us push the growth limits with our clients. Overall it allows for innovation alongside the changing digital landscape while ensuring growth through optimized media... --- > Explore Unified ID 2.0 and discover how it can enhance your audience-first strategy in digital marketing. - Published: 2022-08-08 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/unified-id-2-explained - Categories: Insights Audience first strategy, cookie-deprecation, zero-party/first-party audiences... we’ve all been hearing these buzzwords for at least the past two years. As a pioneer of the audience-first strategy, Rise’s goal is to educate on and produce the most holistic marketing strategies for our clients. To do so, we continuously take on the latest product releases from existing tech partners and engage new ones to help fill in any gaps. Now, we’re breaking down the details on an initiative that addresses the targeting challenges all digital marketers are currently facing. It’s called Unified ID 2. 0 (UID 2. 0), initially developed by our partners at The Trade Desk. We are not only sharing what it is, but also how you should think about it for your own audience strategies. Rise’s Programmatic team partners closely with The Trade Desk, a global demand-side platform designed for media buying on the open web, to understand the latest solutions to position brands most effectively in front of their target audience. UID 2. 0 is one of the latest and most innovative solutions available. “The authenticated open web will be almost indistinguishable from the world of cookies, device IDs, and IP signals we live in today. An authenticated web can have better match rates across devices and more deterministic omnichannel performance data. ”  Amanda Ross, Business Development Director, The Trade Desk What is UID 2. 0? UID 2. 0 is an industry wide solution that doesn’t rely on other technologies, such as third-party cookies. Advertisers, publishers, and consumers... --- > Unlock the potential of PPC with responsive search ads. Discover how to boost your Paid Search performance today. - Published: 2022-07-15 - Modified: 2025-03-27 - URL: https://meetrise.com/insights/ppc-guide-rsa-best-practices-testing - Categories: Insights - Tags: Measurement To be a great marketer, you need to be able to quickly adapt to change. At Rise, we know that means constantly adjusting best practices to make sure the strategies we use for our clients are always ahead of the curve... and the most recent Google update. Now that Google officially sunset expanded text ads (ETA), we’re sharing exactly how to improve your Paid Search performance using responsive search ads (RSA). How this change affects you On June 30, 2022, Google disabled the ability to create or edit existing ETAs within Google Ads. RSAs will be the new default, enabling marketers to easily drive performance and leverage testing at scale through automation. This provides a large opportunity to embrace change and update for the better using Rise’s existing RSA approach! First, here is a quick review on RSAs. What is an RSA? What is an RSA? RSAs are a Paid Search ad type that dynamically adapts to show the most relevant messaging to your customers. How do they work? With an RSA, you can enter up to 15 Headlines and 4 Descriptions as options for your ad copy messaging. These give Google the green light to test out the possible combinations and find which works best for each secured auction. Google estimates that utilizing RSAs can result in 5% to 15% more ad clicks per ad group. Rise’s best practice approach to RSAs Now that we know how RSAs operate, we’ve compiled how to maximize your campaign structures with this... --- > Explore the role of media data and insights at CommerceNext 2022, focusing on growth and innovative eCommerce experiences. - Published: 2022-07-07 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/commercenext-2022-recap - Categories: Insights - Tags: Media Rise Interactive is honored to have been a sponsor for CommerceNext 2022, which took place at the New York Hilton Midtown from June 21-22. This year’s theme, “Seizing the Next Wave of Growth”, boasted keynote speakers and breakout sessions that covered everything from scaling marketing for growth to unique eCommerce experiences. As a part of this event, Rise's VP of Media Strategy, Justin Garvin presented on the "Optimizing Core Marketing Strategies" track during these sessions. He kicked things off with this word cloud of retail media buzzwords— yes, there are a lot of them! There's one thing they all have in common though: They're all used to talk about the same concepts— all ways to help marketers understand the true value of their digital spend. Justin’s presentation, “Maximizing your Retail Media Dollars with Data and Insights”, provided timely insights into how to understand your retail media digital spend value through granular data analysis. While these concepts can be customized depending on what media channel and platform you’re on, Justin focused on the biggest commerce engine, Amazon. The digital landscape is becoming increasingly more complex. Besides zero-party data and walled gardens taking foot in the digital marketing world, the sheer size and mass of retail media ecosystems are rapidly growing. Take, for example, Amazon: Even within their own platform, ad formatting continues to expand and evolve. Between sponsored posts, organic search and Amazon DSP, there is no end to the touchpoints we’re expected to wrangle as marketers. 3 ways to better... --- > Transform your digital marketing with Connex, the award-winning platform for cross-channel measurement and data efficiency. - Published: 2022-07-06 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/connex-never-sleeps - Categories: Insights - Tags: Measurement When you count your sheep tonight, they might have a thing or two to say about Connex! If you work in digital marketing, you probably know this feeling: You’re asked to manage performance for various client needs, but you end up feeling adrift in a sea of platforms, reports, and pivot tables. Sound familiar? If so, you’re not alone. 75% of marketers say measuring marketing performance is important, but only 25% of them say they do a good job of measuring results. Plus, platforms like Amazon and Google have their own ecosystem of data dashboards, walled gardens are springing up in droves, and zero-party data is taking hold of digital marketing. So, how are you expected to sleep? At Rise Interactive, we’re proud to have created a solution that will help you get a full eight hours. Connex®, Rise’s proprietary and award-winning, cross-channel measurement platform, works around the clock to provide granular data, at scale, with efficiency and ease. You can think of Connex as your digital colleague that takes over tedious legwork while you focus on the other things you need to do... like counting your sheep. Below is how Connex helps navigate a multi-channel digital environment to simplify your relationship to data analysis and never miss an opportunity to optimize. Top 4 ways Connex helps you to always be optimizing 1. Cross-channel performance metrics in one place 2. Always-on analysis and recommendations Connex integrates with all of the major platforms (Google, Facebook, Amazon, The Trade Desk, and many... --- > Explore common challenges in lead gen and discover solutions using real-time data to enhance your marketing strategies. - Published: 2022-06-07 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/theres-an-alert-for-that-lead-gen-edition - Categories: Insights At Rise, we’re all about helping our clients make smarter marketing decisions by acting on cross-channel data in real time. In this latest installment of There’s an alert for that, I’ll illuminate three common challenges that today’s lead gen marketers are facing, and give some tangible solutions rooted right in our very own Connex Alerts technology . Keep reading for a look at a handful of real-time Alerts designed to alleviate the headaches of the modern lead gen marketer. Challenge #1: I’ve spent too much of my budget on conversions that don’t result in revenue To best solve this challenge, it’s vital to make sure you see all the data associated with generating a lead. If phone calls are part of your customers’ conversion path, then those offline calls need to be integrated with their online counterpart. If that sounds complicated, don’t worry: Our partner, Invoca, takes the guesswork out of connecting calls back to your CRM system, making it infinitely easier to evaluate that new data among metrics like qualified leads, revenue, and other cross-channel media performance data points available in Connex. Now that you’re able to see all of your data in Connex, it’s time for the fun part: Hand-picking what you want to be notified about in your Connex Alert. Remember, every metric — from clicks to ROAS — is fair game, so the Connex Alerts world, truly, is your oyster. Here are a few Alert examples that would help you instantly understand which ad, tactic, keyword,... --- > Explore the impact of metaverse augmented reality on advertising. Learn to prepare for future marketing trends with AR. - Published: 2022-05-04 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/metaverse-through-ar-advertising - Categories: Insights - Tags: Media Augmented reality (AR) is more than just the latest social media shiny object: It's a stepping stone into the future of advertising on the metaverse. In order to be best prepared, marketers need to understand how to incorporate AR now along with what the future within the metaverse will bring. Meta and Rise Interactive therefore joined forces to showcase how advertisers can prepare today, and stay ahead with AR advertising. Watch the full event recording below, featuring hosts, Jenna Doherty (Partner Manager, Meta Business Group), and Megan McConkey (Director of Social Media, Rise Interactive) as they review: The metaverse and Meta’s roadmap of where Social is headed How to leverage the power of AR tech in your social media ads Incorporating AR into your overall marketing strategy If you need a quick refresh on what AR even is before diving into the video below, check out our Augmented Reality Cheat Sheet for the basics from organic to paid. 0:06: Introductions | Customer Needs | Social Innovations 2:31: Entering the metaverse 9:02: Meta 10-year roadmap 14:11: Wendyverse in Meta Horizon Worlds 16:52: Bringing on-site event experiences, online 18:47: Why does the metaverse matter? 20:01: Intro to augmented reality 26:50: Putting Meta AR as an ad unit in your social tool box 36:56: Using Meta’s Spark AR 43:52: What’s next for AR 44:42: Key takeaways 45:37: Wrap-up Meet the speakersJenna Doherty Global Business Partner Manager Meta Megan McConkey Director, Social Media Rise --- > Explore the impact of augmented reality in social media and how it bridges the physical and digital worlds. - Published: 2022-05-03 - Modified: 2025-03-26 - URL: https://meetrise.com/insights/augmented-reality - Categories: Insights - Tags: Media The advertising world is jumping into an entirely new reality — one that embraces AR, treats it like business as usual, and prepares for the metaverse. AR... AR... I know what that is, pretty much, I mean not totally, but I’d know it if I saw it, I think? We did a poll and it turns out, most of you feel more or less like that about augmented reality (AR). You get it, sort of, but also how does it work? Let’s face it, the easiest way to understand it, is to see it. Before we get there, though, here is a need to know rundown. Augmented reality is an “immersive technology. ” These types of technology extend reality to essentially bridge the physical and digital worlds. According to Business Insider, “Augmented reality (AR) is an interactive 3D experience that combines a view of the real world with computer-generated elements. ” You can access this view in a number of ways, most commonly through your smartphone or AR goggles. AR actually isn’t all that new! It was first invented in 1968, but wasn’t widely discussed or experienced until... the summer of 2016. Enter Pokémon Go. How did that Squirtle get into your living room? Augmented reality! Things moved quickly from there to the experiences we can now see all around us. In 2022 alone, there are 1. 1 billion (with a B) global users of augmented reality, expanding to 1. 7 billion by 2024. First comes organic, then comes paid!... --- > Explore how brand marketing COVID impacted Ulta Beauty's strategies and communications during the pandemic's challenges. - Published: 2022-03-18 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/combining-data-marketing-and-customer-loyalty - Categories: Insights - Tags: Media The impact of combining data, marketing and customer loyalty Last year, when COVID suddenly sent everyone home, shuttered stores, and introduced masks, Ulta Beauty, which has long offered makeup, haircare, skincare, and related services, faced a challenge. "We had to shift our communications strategy to focus on what was most relevant to our guests in the moment," said Prama Bhatt, chief digital officer, Ulta Beauty. "We had to focus on being responsive and hyper-relevant while our stores were closed. We worked to be a source of light that celebrated self-care, self-expression, and togetherness and as a resource by providing insights and education. "The situation, as Bhatt describes it, was dynamic and evolving quickly. "We saw behaviors change. As we navigated mask mandates, for example, we saw eyes get played up more than lips and conversely, on video, lips were making a bold comeback. " Throughout the year, she adds, "we built relevant storylines to underscore our real relationships with our guests rather than simply promoting product. That's how we build enduring connections. " "For less digitally sophisticated companies, the changes in customer expectations wrought by the pandemic have been not just a challenge but devastating," notes Larry Fisher, CEO, Rise Interactive, a Chicago-based digital marketing agency that has partnered with Ulta Beauty for more than a decade. "But that wasn't the case for Ulta Beauty, which, thanks to a deep reservoir of data and a well-established partnership between the members of its digital, technology, marketing, and merchandising teams, was more... --- > Explore Walmart Advertising in our on-demand webinar. Learn strategies to drive growth and expand your brand presence. - Published: 2022-02-04 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/million-dollar-question-expand-to-walmart - Categories: Insights - Tags: Audience Watch the on-demand webinar recording below to hear Rise Interactive Director of Marketplaces, Blake Kidd, and Associate Director of Partnerships, Mina Salami, present the ins and outs of Walmart Advertising with Pacvue Senior Account Executive, Jeff Millan. “Yes! ” is the resounding answer to the title question of if you should expand to Walmart Advertising, but the answers to “why” and “how” are less clear. If you’re already seeing some success with Amazon; why would you bring Walmart into the mix? How does it compare? If you do decide to adopt Walmart, how is it best used to complement your brand strategy? Blake, Mina, and Jeff explain the answers to those questions and many more during the webinar. Some highlights include: Strategies for driving growth through retail media advertising Four main reasons to adopt Walmart Advertising as part of a brand strategy: growth, competition, share of voice, and diminishing returns Getting started with Walmart Advertising including tips related to media mix, search term mining, and reporting We hope you enjoy, and please feel free to reach out with any questions using the information provided at the end of the recording or by using our “Contact us” page! 0:10: Presenter Introductions, Topic Overview, and Webinar Agenda 3:12: Rise Interactive’s Approach to Multi-Marketplace Advertising 6:42: Reasons to Expand to Walmart Advertising 20:02: Getting Started on Walmart 32:44: Key Takeaways & Predictions 34:50: Q&A     --- > Explore how healthcare connex technology improves decision-making with real-time data for smarter healthcare marketing strategies. - Published: 2021-10-12 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/theres-an-alert-for-that-healthcare-edition - Categories: Insights What is a Connex Alert? At Rise, we use our Connex Alerts technology to help our healthcare clients make smarter decisions using real-time data across channels. There’s an alert for that has returned—this time for healthcare marketers. Read on for 3 real-time alerts designed to solve a few of the industry’s most challenging pain points. Challenge #1: I’ve spent too much of my budget on conversions that don’t result in realized appointments Before diving into the alert setup for this challenge, you’ll need a crucial piece of the foundation: technology that connects offline data from your CRM or back-end tracking system with online activity. Call intelligence technology solutions like Invoca, a Rise partner, help by stitching calls and call conversions back to cross-channel media performance. Once offline data is successfully integrated, we then use Connex’s reporting features for a unified view, across all channels, of metrics such as qualified leads, pipeline value, opportunity conversion rate, and won revenue. Then, it’s time to configure alerts that will act on those reports—informing us in real time when any campaign, tactic, ad, audience target, department, or keyword across our program is (or isn’t) driving the right types of leads for our business. Any KPI or metric that we track in Connex can be used to develop custom alerts. Here are a few examples for this use case:   Trigger an alert when I’ve spent more than $X on a campaign, tactic, or audience and it’s produced less than Y realized appointments. → This... --- > Explore how Connex helps marketers navigate the automated digital marketing landscape with advanced real-time data solutions. - Published: 2021-10-05 - Modified: 2025-04-01 - URL: https://meetrise.com/insights/why-we-built-connex-alerts - Categories: Insights - Tags: Measurement It goes without saying that the digital marketing world is becoming increasingly automated, with advertising platforms like Facebook and Google making more optimization decisions in real time and marketers having less hands-on-keyboard control of every action that takes place. (For more on the topic of automation in advertising, check out our CEO Larry Fisher’s thought-provoking piece on the importance of real-time data for tomorrow’s marketer. ) At Rise, we have seen the reality of this real-time data world coming for many years, and we’ve been building solutions to help our clients stay three steps ahead of their competitors. A number of observations led us down the innovation path we’ve been pursuing: Marketers need to be able to provide each advertising platform as much information as possible for their bidding algorithms to make spend decisions that drive brands’ business goals. Think: margin information, offline conversion data, phone sales, and more. Each advertising platform (Google, Facebook, Amazon, The Trade Desk, etc. ) will only report on the results it has visibility to (its own), meaning performance numbers that may appear impressive within the platform interface may not necessarily be moving the needle for businesses. To make smart decisions about how to spend dollars as the number of channels and platforms continues to expand, marketers need to wrangle all of the data into one view to make sense of it – as step one. Making sense of data from dozens of platforms requires a serious technology solution, and marketers who spend too many... --- > Explore the rise of retail media networks and how Connex technology enhances marketing strategies across platforms. - Published: 2021-09-29 - Modified: 2025-03-28 - URL: https://meetrise.com/insights/pacvue-in-connex - Categories: Insights Last week, Rise announced its plans to expand its proprietary media optimization technology, Connex®, to support retail media networks including Walmart, Instacart, The Home Depot, eBay, Target, and others. This significant update to Connex is possible through a new partnership with Pacvue, an eCommerce platform built on the APIs of a fast-growing number of retail media networks. With Pacvue in Connex, Rise can: See side-by-side performance data for each RMN, product category, and productAnalyze investments across media platforms in real timeReceive proactive notifications surfacing the greatest, real-time revenue opportunities across retail mediaConnex Integrates with All Major Retail Media Platforms and more Want to learn more about Connex? The future of your marketing strategy depends on cross-channel transparency and a tech-enabled approach to real-time optimizations. Contact Rise to speak with our digital experts. --- > Explore ecommerce connex to optimize your media budget and improve sales performance in competitive markets. - Published: 2021-06-22 - Modified: 2025-04-03 - URL: https://meetrise.com/insights/theres-an-alert-for-that-ecommerce-edition - Categories: Insights Dear eCommerce marketer, Do any of the below scenarios sound familiar? You find out on Day 9 of your 10-day Promotion event that you’ve only spent half the media budget you had planned, and as a result you didn’t hit your sales target. One of your products saw a huge spike in demand that you hadn’t anticipated, and you missed out on sales because your media bids weren’t aggressive enough. You are balancing your spend between Amazon Advertising and Google Shopping for different products, but you don’t know when to shift spend to maximize ROI. You are running ads for thousands of products on Facebook and are crossing your fingers that the algorithms are making the best spend decisions for your business. You are paying an agency to help solve these challenges, and while you aren’t planning to check in on every detail of what happens day-to-day, you’d like more on-demand transparency into the actions your agency is taking to drive your business forward. These are just a handful of obstacles we hear about from eCommerce brands. Our teams at Rise knew we could solve these challenges—and many others—in real time by building the right data infrastructure and data mining capabilities. Enter: Connex Alerts. Why we built Connex Alerts For a more detailed, slightly geeky explanation of our journey to building Connex Alerts, you can check out this introductory post. Below is a sampler pack of Connex Alerts we use to help our eCommerce clients look like marketing wizards. How... --- --- ## Portfolio > Discover the innovative strategies of a global sneaker company for remarketing without pixels in a cookie-less future. - Published: 2025-05-06 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/global-sneaker-company-remarketing-without-pixels - Portfolio Categories: Meta Global Sneaker BrandThis global sneaker brand's success is rooted in the brand culture they've created, and the lifestyle their brand stands for. Being true to their brand values and creating brand-driven customer experiences is the foundational aspect of everything they do. The ChallengeWhen the news dropped of digital marketing’s privacy-first future without third party cookies, this brand chose to remove all remarketing pixels from their website. Behind this bold move was an appetite to run out ahead of competition by testing the audience targeting capabilities of the future while preserving their audience first strategy. From a digital marketing standpoint, remarketing was the most successful tactic for driving Return on Ad Spend (ROAS). However, with traditional remarketing now off the table, performance goals remained the same. It was an unprecedented challenge. The StrategyUsers with previous ad exposure are more likely to convert (hence why remarketing is so tried and true! ). By no longer having the option to remarket, we needed more innovative tactics to drive performance forward across channels, platforms, targeting, and creative. It was time to learn and test every effective tool in the toolbox. We analyzed audience targeting options that were still possible without a pixel and additional innovations we could leverage. We found that there were more options available than not! The overarching goal was to create a tailored consumer journey for specific audiences by channel and cross-channel. Our Phased Testing & Prioritization Approach started with highest value tactics while balancing the effort to build and launch... --- > Uncover the strategies behind the connected TV Olympics case study, focusing on brand messaging during major events. - Published: 2025-03-31 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/connected-tv-olympics-case-study - Portfolio Categories: The Trade Desk Insurance providerA leading insurance provider with a broad network of regional offices, focused on delivering personalized solutions to individuals, families, and businesses across various markets. The ChallengeThe Paris 2024 Olympics offered a unique opportunity to connect with new and existing consumers on a deeper level. However, effectively boosting brand visibility while also driving conversions during a global event with next level advertising competition is no small feat. While the scale of the audience is impressive, the real challenge lies in crafting the messaging and advertising strategies that ensure the brand stands out without wasting ad spend through over-saturation. The StrategyPART 1: INSIGHTS Rise and our sister creative agency, Betty, approached this prestigious challenge head-on, and together. Before determining the how, we needed to start with the why. Rise and Betty collaborated to find data-driven insights that led to a personalized, full-funnel solution for the client: Creative Simply put, the Olympics bring people together. Betty used this global moment to integrate an overarching theme of the Paris 2024 Summer Olympics – unity – with the client’s core insurance services message. Media First comes creative, then comes how to use it! To build an audience-first media plan, Rise used data from our programmatic partner, The Trade Desk. This revealed four insights on how a similar industry brand drove impressive results during the previous Olympics using Connected TV (CTV): 1. Higher Conversion Efficiency: Users exposed to Olympic content converted more efficiently, requiring fewer impressions and shorter time frames. Olympic ad touchpoints also led... --- > Learn how a leading retailer achieved growth by leveraging performance max to drive eye exam bookings case study effectively. - Published: 2025-03-30 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/achieving-clarity-leveraging-performance-max-to-drive-eye-exam-bookings - Portfolio Categories: Microsoft Eyewear RetailerThis leading eyewear retailer is committed to providing affordable, high-quality eye care solutions. With a wide selection of stylish frames and advanced lenses, their knowledgeable staff helps customers find the perfect eyewear for their needs. The ChallengeRise collaborated with a leading optical retailer aiming for ambitious growth objectives. Their primary goal was to increase the number of free eye exams booked through their website. The StrategyTo craft a successful strategy, Rise partnered with Microsoft Advertising to pinpoint the most effective automated solutions for boosting online appointments for eye exams. Through in-depth analysis and collaboration, we identified Performance Max as the standout choice, thanks to its ability to leverage AI-driven insights and optimize across multiple channels simultaneously. This powerful tool allowed us to reach potential patients at various touchpoints in their decision-making journey, enhancing visibility and engagement. By tailoring our approach with Performance Max, we ensured the client could effectively meet its aggressive growth targets, ultimately driving a significant increase in online appointments and improving overall patient acquisition. The InsightThrough our collaboration with Microsoft, we uncovered the potential of Performance Max as a robust solution that integrates cutting-edge AI capabilities with a comprehensive omnichannel approach. This innovative tool allowed us to focus on maximizing campaign effectiveness in driving eye exam bookings. By establishing clear campaign objectives and supplying compelling visuals, ad copy, and targeted audience segments, we set the stage for success. Crucially, we recognized the importance of giving the Performance Max campaign ample time to let the AI algorithm... --- > Discover how Nicklaus Children's Hospital adapted to privacy focused regulations, enhancing patient engagement through careful data use. - Published: 2025-03-29 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/privacy-focused-patient-engagement-for-nicklaus - Portfolio Categories: Home Page Nicklaus Children’s HospitalNicklaus Children's Hospital is a beloved, Miami-based pediatric hospital system, whose mission is "to inspire hope and promote lifelong health by providing the best care for every child. " The ChallengeNew regulations now mandate more transparent and secure handling of protected health information (PHI), requiring healthcare marketers to ensure strict compliance. This has compelled Nicklaus Children’s Hospital to recalibrate its digital marketing strategies to maintain reach and presence while adhering to these guidelines. Heightened privacy regulations restrict granular data collection, making it harder to obtain detailed insights. However, the Rise team leveraged available data to optimize performance, utilizing Connex®, our proprietary media optimization platform, to make informed decisions. Despite these challenges, Nicklaus Children’s Hospital aimed to drive new patient appointment requests, monitor analytics diligently, and strengthen their brand voice as a compassionate hospital system. The ApproachWe refreshed our cross-channel campaign for Nicklaus Children’s Hospital to adapt to all compliance regulations, including: Strategic Creative Refresh Despite new regulations, we restructured our approach to ensure a complete customer journey. Our strategy included a creative refresh focused on in-platform remarketing. First, we updated static ads to include motion to bring users further down the funnel. Then, we created custom videos tailored to various service institutes, incorporating animation to enhance engagement. These strategic updates expanded our audience lists and gathered additional digital signals for retargeting. Comprehensive campaign analyses identified video as the most effective creative type, which we extended across other ad formats, ensuring a cohesive and engaging customer journey from start... --- > Dive into the case study of site engagement with customer first UX at ALA. See their journey towards an improved website experience. - Published: 2025-03-29 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/increasing-site-engagement-with-customer-first-ux American Lung AssociationAmerican Lung Association, founded in 1904, is the leading non-profit for respiratory health. They are determined to lead the fight in helping Americans breathe freely through advocacy, research, and education. The ChallengeThe American Lung Association had specific needs for every aspect of their website redesign project to support their vision: a world free of lung disease. Achieving this vision meant addressing several critical milestones: Representation of Diverse Constituent Groups: The site needed to cater to a wide array of users from various locations, each with unique needs, ensuring inclusive and relevant content. Streamlined Access to Research and Resources: The website had to present the extensive research and resources in an easily accessible and organized manner, allowing users to quickly find the information they needed. Modern and Scalable CMS: The content management system required an update to modern, scalable technology that would enable internal stakeholders to efficiently manage and update content. Enhanced Branding and Imagery: The site's branding and imagery needed to reflect the American Lung Association’s stature and reputation, providing a cohesive and professional visual identity that aligned with their recent rebranding efforts. The StrategyTo improve the customer experience of the American Lung Association's website, Rise implemented a multifaceted approach that encompassed user journey enhancement, visual and brand integration, empowerment through technology, and a collaborative mission-focused effort. Seamless User Journey The American Lung Association offers a vast array of research and resources on their website, but user surveys revealed that visitors struggled to find the content they needed.... --- > Boost your understanding of brick and mortar success with digital innovation through our in-depth case study of a beauty retailer. - Published: 2025-03-29 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/driving-brick-and-mortar-success-with-digital-innovation - Portfolio Categories: Google Beauty RetailerThis leading U. S. beauty retailer is the premier destination for cosmetics, fragrance, body, skin, and hair care products. They also offer extensive salon services, personalized to fit each customer. The ChallengeThis beauty brand understands that customers need to seamlessly browse, shop, and experience their products both online and in store. During the critical holiday shopping period, Rise was tasked with using digital marketing to expand the client’s reach and boost brick-and-mortar sales after their online shipping cutoff in early December. The StrategyTo engage the beauty retailer's primary target audience—beauty enthusiasts aged 18 to 35 across the United States—Rise needed a strategic expansion during the crucial holiday shopping season. This initiative aimed to include last-minute holiday shoppers, broadening the potential customer base and driving increased sales. The InsightTo encourage more brick-and-mortar sales after the . com shipping cutoff, we needed to strategically test paid media possibilities in preparation for the holiday season. Working closely with our partners at Google, Rise crafted a YouTube testing roadmap that could help us define the best platform playbook for holiday. We enabled the below YouTube tactics across select product campaigns to determine the optimal approach heading into the busiest time of year. The test campaigns were chosen to ensure they wouldn't negatively impact online sales by excessively prioritizing in-store traffic. OmniChannel Bidding (OCB): Utilizing Google's data signals, this method targeted and optimized engagement with users likely to visit the beauty retailer’s store, increasing the likelihood of in-store shopping after viewing the YouTube ad.... --- > Discover the insights from our lightning fast brand lift case study for Stanley Steemer, a leader in home cleaning services. - Published: 2025-03-26 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/giving-a-lightning-fast-brand-lift-with-youtube - Portfolio Categories: Google, Home Page Stanley SteemerStanley Steemer is a leading U. S. home cleaning services and product brand with independently owned and operated franchise locations nationwide. The ChallengeIncreased competition in local markets made it more crucial than ever for Stanley Steemer to stand out. With over 110 individual franchise owners and 35 branches, Steemer had a lot of variables that could impact awareness and performance, making it difficult to parse out true insights from their cross-channel ad campaigns. Here’s how our team built on past performance and partner analytics to uncover key insights and inform future strategy. Oh, and we only had a week to do it! The StrategyAs Steemer’s trusted partner, Rise understood the importance of revealing how cross-channel digital marketing truly affected their target audience. Our approach? A laser-focused YouTube brand lift study to delve into how targeted video campaigns impacted brand awareness and overall search volume, allowing us to monitor interest and search volume even after the campaigns were finished. To execute this week-long project smoothly, we broke it down into three phases: tailored creative development, campaign structuring, and thorough testing. We began by utilizing passion-specific video creatives and a robust testing framework to identify appropriate messaging tailored to three target audiences and market segments, which we then tested through automation. Our testing revealed that 15 second lifestyle videos resonated the most across all audience and market segments. In order to concentrate the survey responses and increase the likelihood of statistical significance, we structured the campaign in two ways: Segmented Steemer’s... --- > Uncover the success of ColourPop's marketing tactics in our case study on how granular audience exclusion drives revenue. - Published: 2025-03-25 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/granular-audience-exclusion-drives-revenue - Portfolio Categories: Meta ColourPopColourPop is an American cosmetics brand, recognized as an innovative, trendy brand in the budget beauty category. Its mission is to offer high-quality, cruelty-free makeup products at wallet-friendly prices maintained by designing, manufacturing, testing, and packaging its products at its LA headquarters. ColourPop sells directly to the consumer via its eComm site, along with a select line of ColourPop products available in Ulta Beauty stores and online. The ChallengeWith its extensive range of cosmetic products, ColourPop engages in regular custom launches, showcases best sellers, and offers markdowns throughout the year. Managing bi-weekly product launches poses several challenges: Frequent in-stock or out-of-stock changes Introducing new products requires strategic visibility without overshadowing evergreen campaigns. Remarketing audiences could overlap with prospecting segments throughout the different product lines To sustain revenue growth and achieve the target Return on Ad Spend (ROAS), ColourPop sought a more robust approach. This strategy needed to accommodate the high frequency of product launches while establishing a consistent, long-term testing framework. The StrategyINSIGHT: Meta emerged as the most effective platform for ColourPop, driving both new customer acquisition and repeat purchases from existing customers. SOLUTION: Rise proposed a comprehensive three-part strategy to establish a sustainable and scalable social media campaign on Meta. This approach capitalized on ad units that showcased ColourPop's visually stunning products and packaging. 1. New Campaign Structure and Process to Balance Launches with Evergreen Winners Rise tested a large catalog of ColourPop’s products using Dynamic Product Ads (DPA) to identify top-converting product lines that were consistently in stock.... --- > Uncover effective tactics in diversifying telecom marketing to reach high intent audiences and the role of cross-channel media. - Published: 2025-03-25 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/diversifying-telecom-marketing-to-reach-high-intent-audiences - Portfolio Categories: Snapchat National Telecom Services ProviderThis telecom brand provides reliable high-speed internet, digital cable, TV, and home phone services to markets across the country. Their award-winning internet service is always evolving to connect consumers to a world of possibilities. The ChallengeReaching high-intent audiences in serviceable areas via innovative touchpoints is a core focus for this national telecom provider. Their cross-channel approach to paid media includes social media, display, and search, but achieved economies of scale with their existing social media presence. The company needed a data-driven testing and expansion strategy to reach more qualified consumers and generate incremental demand. The StrategyDrawing from key insights, Rise suggested an expansion to Snapchat's immersive social platform. Despite initial doubts about Snapchat's suitability for selling internet services, Rise's proposal inspired confidence in exploring new avenues. Continuous audience segmentation, with a specific emphasis on analyzing user behavior, showcased effective outreach to fresh, high-intent audiences. 1. Platform Playbook The current media mix of the company, comprising Facebook, Instagram, and YouTube, does not overlap with a large majority of Snapchat users. Our research clearly indicated a noticeable absence of audience overlap across platforms: 2. Core Audience Having recognized Snapchat as a promising platform, we directed our attention towards defining our audience segment. The primary target audience for this client comprises tech enthusiasts, gamers, and avid mobile users, all of whom are prominently present on Snapchat. Additionally, the client specifically caters to young, first-time internet buyers, a demographic well-aligned with Snapchat's user base. Notably, 30% of Snapchat's monthly reach falls... --- > Uncover insights from the Ulta Beauty affiliate partners technology case study, highlighting their growth and collaboration with impact.com. - Published: 2025-03-23 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/ulta-beauty-affiliate-partners-technology Ulta BeautyUlta Beauty is proud to be the largest U. S. beauty retailer and the premier destination for cosmetics, fragrance, body, skin, and haircare products. They also offer extensive salon services, personalized to fit each Ulta guest. The possibilities are beautiful. The ChallengeUlta Beauty wanted to expand their already successful affiliate strategy and find ways to: Increase growth in Ulta Beauty’s current affiliate channel Avoid reliance on the three top-earning affiliates Improve internal tech resources and support Leveraging emerging partnership technology, Rise Interactive turned to impact. com’s platform to hit Ulta Beauty’s goals. The StrategyThe first step was a “grassroots” discovery and recruitment process in collaboration with impact. com. With new affiliates in mind, Rise’s team used impact. com’s Discovery tool and created a custom-targeted approach to find highly compatible partners. We determined the below key criteria to filter out and find the best possible partners: US-based audiences Experience working with health and beauty products Heavily indexed towards commerce content No requirements for single-use or vanity codes Minimal to zero tech integration required from the Ulta Beauty team Case studies with revenue/performance impact when possible The teams then researched and connected with publishers and content creators easily—moving them through the onboarding process much faster than in the past. Next, we trimmed waste from the current affiliate portfolio: streamlining processes and focusing on partner performance. Detailed tracking metrics helped us allocate resources to talented, engaging partners. This way, Rise and Ulta Beauty could expand the top-earners list and build a broader... --- > Learn how Nicklaus Children's Hospital tackled new advertising challenges in their cross-channel cohesion case study for healthcare services. - Published: 2025-03-22 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/nicklaus-childrens-hospital-cross-channel-cohesion Nicklaus Children’s HospitalNicklaus Children's Hospital is a beloved, Miami-based pediatric hospital system, whose mission is "to inspire hope and promote lifelong health by providing the best care to every child. " The ChallengeNCH already had a mature, cross-channel digital marketing program that included paid social, programmatic, paid search, and SEO efforts. However, recent developments in the digital marketing landscape posed new advertising challenges. Between a general inconsistency in search demand for healthcare services, and the sunsetting of many healthcare-service-specific keyword targeting abilities on Meta platforms, NCH knew they needed to leverage their existing program to tackle these evolving circumstances head-on. Their ultimate goal was to create more awareness around their specialties, drive new patient appointment requests, and strengthen their brand voice in the market. The ApproachWe embarked on transforming NCH’s marketing program by giving their cross-channel presence a major facelift throughout four core areas. 1. A PAID SEARCH REFRESH INSIGHT: Rise partnered with NCH to identify that, due to frequent competitor overlap in auctions, certain keywords in their search account weren’t performing well against larger brand goals. Therefore, they needed the right paid search approach to maximize their budget and regain their competitive edge. SOLUTION: To earn more impression share, we focused first on a refresh of the NCH paid search account keywords. By prioritizing core search keywords for various service lines based on business importance and seasonality trends, we significantly improved user experience metrics like bounce rate and time on page. We also focused on keyword specificity in our... --- > Learn about a financial services provider's case study on utilizing full funnel strategies and optimized content for growth. - Published: 2025-03-20 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/fin-services-provider-full-funnel-and-optimized-content Top Financial Services ProviderThis leading financial services provider is one of the largest banks in the United States. In addition to providing their customers with a wide array of banking and lending solutions, they also offer content and resources that promote smart financial decision making and wellbeing. The ChallengeThis leading financial services provider used various financial content to organically engage with their audience. They wanted to provide a more robust and engaging user experience with this content and improve the available resources to help them make more informed financial and investment decisions. Additionally, they wanted use these resources to drive traffic and generate new leads in order to: Drive new customer acquisition Expand the number of services their current customer base used The StrategyIn order to amplify awareness for the brand and drive the growth they needed in traffic and leads, Rise’s three-part strategy focused on increasing brand visibility through SEO, educating and empowering users with an integrated content strategy, and activating a full funnel media campaign to drive even more potential new customers to the content. 1. Site Wide SEO Audit & Website Optimization First, we conducted an audit of the entire website to identify opportunities for keyword optimization. We focused both on optimizing existing content as well as recommending an ongoing keyword strategy for new content that capitalized on relevant topics in order to increase organic search presence. By focusing on SEO optimization across the entire website and all its content, we were able to boost this brand's... --- > Find out how Snapchat lenses teamed up with Ulta Beauty's strategy to connect with shoppers through augmented reality. - Published: 2025-03-19 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/ulta-snapchat-lenses-case-study - Portfolio Categories: Home Page, Snapchat Ulta BeautyUlta Beauty is proud to be the largest beauty retailer in the United States and the premier destination for cosmetics, fragrance, body, skin and haircare products. They also offer extensive services like facials, brow waxing, salon services & more, personalized to fit each Ulta guest. Whether you're looking for the freshest shade of nail color or the buzziest new moisturizer, enjoy the thrill of exploration. The possibilities are beautiful. The ChallengeUlta Beauty is constantly looking for ways to excite and delight their guests - in store and online. In order to stay ahead of consumer shopping behavior, Ulta needs to always be pushing the limits. They therefore wanted to create AR experiences that: Allow consumers to deeply engage with Ulta Beauty products virtually Make it easy and instant for guests to go from experimentation to purchase Accurately measure the entire process to understand the financial output from these new ad units Plus! It all needed to be done in a way that was personalized, efficient, and scalable. The StrategyRise recommended building a holistic AR shopping strategy on Snapchat with an always on approach. By jumping into the newest Augmented Reality (AR) ad tech, we created a plan to drive product engagement and sales from consumers where they already are - on social media. Use technology to reduce effort in creating AR experiences: Rise recommended two new Snapchat products- the Lens Web Builder tool and the Shopping Lens. Snapchat’s Lens Web Builder, a no-coding necessary tool, made it easy to... --- > Find out how a leading hospitality brand addressed booking challenges through effective cross-channel targeting in this case study. - Published: 2025-03-18 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/leading-hospitality-brand-cross-channel-targeting Global Hospitality BrandWith a network of brands in a variety of locations across the globe, this leading hospitality brand provides service and amenities at their properties that speak to the common vacationer. The ChallengeThis leading hospitality brand wanted to reach existing customers to increase overall bookings and drive them to visit their timeshares. They were active on Paid Search, but still had available inventory to sell. They needed to find additional ways to effectively generate conversion demand, all while simultaneously decreasing the cost per booking. The StrategyRise Interactive’s team reviewed the hospitality brand’s existing Paid Search strategy and found they were capturing all existing relevant impressions among their customers. With inventory not at capacity, this proved there were a significant amount of untapped customers not yet actively searching for their offerings. From there, we leveraged audience research and full-funnel, digital marketing expertise to identify the key moments in time that their customers were engaged digitally outside of Search. We determined an opportunity to expand paid media efforts to higher in the funnel. Rise created a two-pronged cross-channel approach to further spread the brand story and drive conversion growth of existing and potential customers at the right time, and at the right digital touchpoints. INSIGHT First we wanted to make sure their existing paid media was running at its full potential. INSIGHT Paid Search tends to be the lowest paid media channel in the buying funnel, where users go to convert. We needed to fill that funnel more to increase brand... --- > Read our fitness apparel X Snapchat targeting case study and learn innovative approaches to enhance your advertising strategy. - Published: 2025-03-17 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/fitness-apparel-snapchat-targeting - Portfolio Categories: Snapchat Fitness Apparel BrandA leading fitness apparel brand began their legacy with a goal to unite customers in their niche community. Today, they globally produce apparel that serves to help everyone feel their best, all while providing a space that provides support for their personal lifestyle and fitness goals. The ChallengeThis leading fitness apparel retailer knew that their presence on various social media platforms helped them reach their consumers and authentically tell their brand story. They promoted their best sellers and essential products along with layering on intermittent sale campaigns when needed. However, they needed a plan to talk to their existing target audiences in new ways and more effectively increase Return on Ad Spend (ROAS). The StrategyRise identified the highest impact opportunities by reviewing the brand’s paid social advertising portfolio across platforms. Knowing that Snapchat has a unique audience and ad types with superior social commerce capabilities, we focused on Snapchat as the best place to start. In order to outline a recommended Snapchat media plan, we started with the data. Our team ran an audit on the existing Snapchat campaign structures, audience targeting, and creative strategy. We broke that down into two phases—Refresh and Expand—beginning each phase by defining the audiences and then incorporating ad types and creative. Phase 1: RefreshAudiences Insight: To determine the largest audience pools, and which audiences should continue to be targeted, we analyzed historical audience data looking at engagement and ROAS. We found that remarketing from three specific audiences were the most successful: client... --- > Uncover the strategies behind StarTech's increasing return full-funnel Amazon strategy case study and improve your advertising approach. - Published: 2025-03-16 - Modified: 2025-04-19 - URL: https://meetrise.com/case-study/startech StarTechStarTech makes it easy for IT professionals to identify, get, and use the connectivity parts businesses need to enable their technology solutions. Founded in 1985, StarTech. com has always been dedicated to solving technology problems faced by IT professionals. The company has evolved into a global organization offering accessories that support over 200 different technologies, from legacy to the latest. The ChallengeWith the change in work from home norms resulting from the pandemic, StarTech needed to completely shift their Amazon advertising approach. As a historically B2B company focused on the IT professional, StarTech wanted to expand their audience to also include SMB companies. However, any change like this can be risky without the right testing plan and measurement support in place. Success would be measured based on the campaign’s ability to drive growth in YoY revenue at a profitable Return On Ad Spend (ROAS). Rise needed to speak to more people in more places as well as StarTech’s current customers in an updated way. The StrategyResearch & Build Rise’s core approach was to systematically test broader audience targeting, ad formats, and product mix across the Amazon marketplace. The goal was to find and reach the most valuable target customer audience with the right messages, while validating our tests through advanced measurement. Rise worked in constant partnership with StarTech and Amazon to combat headwinds, including supply chain disruptions and the moving target of changing customer buying behavior. Rise wielded every aspect of the Amazon ad arsenal to create a custom store... --- > Explore how national medical supply TikTok creators are revolutionizing healthcare marketing for families and young women. - Published: 2025-03-15 - Modified: 2025-05-28 - URL: https://meetrise.com/case-study/national-medical-supply-tiktok-creators - Portfolio Categories: TikTok National Medical Supply ProviderThis national medical supply provider is committed to providing families with the supplies they need, through their insurance policy. In fact, they work with over 1,400 insurance plans to make it convenient for families to choose and order medical supplies, and have them delivered straight to their homes. The ChallengeThis medical supply provider works closely with health insurance so their consumers have the highest possibility for coverage, which can also make it difficult to market to them due to industry regulations. Knowing there was room to grow, the brand wanted to reach young women searching online for healthcare options. We therefore wanted to expand their social media strategy on TikTok, while working within the restrictions. The StrategyTo reach the brand’s target audience of young women searching for healthcare options online, the Rise team put together a two phase recommendation tailored to TikTok's creative strengths and the target market. We used our audience first approach and cross-platform experience to find the most effective strategy. Creative is the #1 driver of TikTok ad performance. Working with our partners at TikTok, we started by recommending the use of the TikTok Creator’s Starter Pack. This was our jumping off point for this platform’s eventual full launch. To implement the Creator’s Starter Pack, we needed to meet initial investment requirements in a specified timeframe and secure three content creators who were willing and able to create video assets during the busiest season of the year. Finding the best fits for content creators... --- > Learn how Ulta Beauty leveraged Reddit for their holiday marketing campaign to connect with consumers in a unique way. - Published: 2025-03-14 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/ulta-reddit-holiday-marketing Ulta BeautyUlta Beauty is proud to be the largest beauty retailer in the U. S. and the premier destination for cosmetics, fragrance, body, skin, and haircare products. They also offer extensive salon services, personalized to fit each Ulta guest. Whether you're looking for the freshest shade of nail color or the buzziest new moisturizer, enjoy the thrill of exploration. The possibilities are beautiful. The SolutionUlta Beauty needed a holiday marketing campaign with seasonal messaging that simultaneously delighted and delivered new and existing Ulta consumers during the most important time of the year. The beauty brand already had an evergreen presence on Reddit, but wanted to innovate with shoppable social media ads that also authentically told their brand story to the unique Reddit audience. "With 85% of Redditors basing cyber week purchases on platform research, developing a Holiday strategy for Ulta Beauty on Reddit was a priority component of our holistic social campaign. The successful performance of the program was the result of a collaborative partnership with the Reddit Sales team, their uniquely innovative ad products, and the highly-engaged beauty communities on the platform. ”NATALIE SALIM PAID SOCIAL MANAGER, ULTA BEAUTY The StrategyUlta’s holiday campaigns already involved posts, deals and holiday-themed beauty tips. To get prepped and primed, Ulta worked with Rise and their partners at Reddit to ensure that quality content was being delivered, so that they could communicate with their consumers, at scale. They focused on KPIs like traffic and sales so they could drive greater return on ad... --- > Uncover insights from the Nicklaus CRO case study focusing on optimizing pediatric healthcare scheduling for better navigation. - Published: 2025-03-13 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/nicklaus-cro-case-study Nicklaus Children's HospitalNicklaus Children’s Hospital is a world leader in pediatric healthcare with more than 650 physicians, 3,400 employees, and 130 pediatric specialties and subspecialty offerings. The Nicklaus Children’s Hospital mission is “to inspire hope and promote lifelong health by providing the best care to every child. ” The ChallengeNicklaus provides exceptional care for their patients, but online appointment scheduling was confusing and frustrating for users. Rise needed to digitally support the Nicklaus mission with an easier to navigate appointment scheduling experience. The StrategyRise’s approach to CRO is based on a deep understanding of the user. Creating the optimal user experience starts with just this, knowing the audience. Once you learn exactly how they interact with your product, you are able to test site variations to implement a data driven, seamless user journey. To increase appointment submissions, Rise therefore developed a comprehensive conversion rate optimization (CRO) strategy focused on three main areas: 1) Build a 360 degree view of the user. We developed a detailed strategy to fully understand what makes Nicklaus patients unique. We focused on the below to build a digital profile: Analysis of site behavior On-site survey for further details OriginalThe analysis of this data gave us three key insights into how to improve the user experience: Only 54% of all of the visitors on the appointment page went on to make an appointment, and only 3. 5% of them actually completed the scheduling form Instead, the user went to find out more about medical services or... --- > Discover effective methods for attracting incremental new patients with paid search by connecting digital and physical care. - Published: 2025-03-12 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/incremental-new-patients-with-paid-search Multi-Location National Healthcare ProviderWith exceptional, patient-centered care, trusted expertise and remarkable outcomes, this healthcare provider's goal is to exceed customers' expectations—every day, in every clinic. This brand is a nationally-recognized rehabilitation provider, specializing in research-based physical therapy, workers’ compensation rehab, employer worksite solutions, sports medicine, home health, and a variety of specialty therapies. The ChallengeThis healthcare provider helps patients schedule in-clinic and telehealth appointments. Offering both online and offline physical therapy creates an easier patient experience, and a significant amount of internal data sources. In order to increase appointments, they needed to not only connect the physical and digital dots, but also then effectively use that data to convert offline activity into incremental digital growth. The StrategyOverview: Rise suggested a collaborative strategy between partners to best reach the client’s target audience. The client needed a paid search strategy geared towards in-market individuals seeking physical therapy treatments while accounting for a number of complexities, including varied revenue margins by location and offline conversion integrations. After thorough analysis, we found that their dollars could be better spent. Rise identified the most incremental appointments and prioritized spending on locations based on the revenue per visit generated. Given the complexity of this challenge, we collaborated with our partners at Google and Invoca to execute an advanced and strategic solution, outlined below: Invoca dynamically placed phone numbers for ad experiences and attributed calls back to ad clicked, optimizing for high-value and high-performing calls. Google tools helped optimize campaigns based on the client's incrementality model through... --- > Discover impactful methods for driving faster ecommerce growth, focusing on Amazon advertising and keyword optimization. - Published: 2025-03-11 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/driving-faster-ecommerce-growth Revitive®Revitive® provides a range of FDA-Cleared health products designed to boost circulation in the legs and feet to relieve pain, designed through decades of research and innovation. The ChallengeRevitive needed a strategic business partner with digital media sophistication and reporting transparency to support its aggressive growth goals across search and marketplaces. With a small product catalog and niche target audience, the consumer health technology company needed to drive eCommerce sales volume without compromising ROAS. The StrategyPart 1: Rebuilding Amazon & Search Accounts for Efficiency Upon taking over the account, Rise used historical Google Ads data to inform a more robust Amazon Keyword strategy. Launched 117 new Sponsored Ad campaigns on Amazon (+1,261%) in 2 months. Added 8,968 keywords (+388%) to Revitive’s Vendor Central and Seller Central accounts. Built granular reporting to quickly identify wasted spend at the keyword level using Rise’s proprietary media optimization platform Connex. Part 2: Scaling Marketplace Revenue with Testing Vendor vs. Seller Accounts Rise developed a balanced approach to support needs and identify opportunities across both Vendor and Seller Accounts. Focused testing in the Vendor account and copied successful new campaigns over to Seller to minimize the brand competing against itself. Prioritized spend to health products winning the buy box. Almost immediately, this agile approach to spend between accounts resulted in substantial incremental revenue—the highest monthly AMS revenue in the client’s history. Part 3: Cleverly Integrating Google and Amazon Strategies Rise closely monitored how aggressively Amazon was bidding on Revitive’s branded terms on Google using overlap... --- > Learn about Reynolds Consumer Products showcasing brand strategies to enhance sales and engagement across multiple platforms. - Published: 2025-03-10 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/reynolds-consumer-products-showcasing-brand Reynolds Consumer ProductsReynolds Consumer Products is a leading provider of household products. The company manufactures and sells world-class brands including Reynolds Wrap, Hefty, Reynolds Kitchens, Diamond, Presto, Geosystems, Fresh-Lock, Slide-Rite, and Alcan. The ChallengeWith marketplaces becoming increasingly more competitive, winning high-visibility ad placements grew more important - and expensive - for Reynolds. Specifically, the Hefty brand needed an efficient approach leveraging paid and organic tactics to beat back competition and boost sales. In addition to optimizing Amazon as a conversion engine, the popular brand also recognized a major opportunity to elevate their brand voice using the platform’s many ad units. To accomplish this, they needed to incorporate real customer feedback into brand messaging, develop a data-driven strategy to intelligently allocate budget toward the ads proven to drive conversions, and dynamically increase bids on those ads to ensure auction wins. The StrategyPart 1: Maximizing Organic Rank and UX with Keyword Strategy Hefty knew they needed a more data-driven approach when deciding which keywords to include on Product Detail Pages (PDPs). To choose the right keywords, Rise created a custom prioritization matrix with the most relevant queries a potential customer would use to search for Hefty products, and then compared these queries against search volume score and ad ROI provided by Amazon to identify the queries with the impact on search performance. Once these queries were identified, Rise optimized Hefty’s content for both the Amazon algorithm and the user. To boost organic performance within Amazon’s algorithm, the team ensured details on product... --- > Explore key techniques for boosting website traffic and simplifying website management for better user engagement. - Published: 2025-03-09 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/boosting-website-traffic Dairy Management Inc. Dairy Management Inc. ™ (DMI) works to increase demand for dairy products through the management of 4 subsidiary brands, each with its own focus and audience: National Dairy Council, American Dairy Association, U. S. Dairy, and the Innovation Center for U. S. Dairy. The ChallengeWhen DMI began its partnership with Rise, it had four separate websites, one for each brand within its business ecosystem. The platforms on each site were insufficient for accomplishing DMI’s business goals. On the backend, internal teams had stopped using the websites as business assets given the difficulty of updating content. On the user’s end, the websites’ navigation and page pathing was not intuitive, made more confusing by the variety of design choices and alternative domains. As a result, the websites were overwhelming for the DMI team, search crawlers, and the brand’s audience. The StrategySmall Town, Big Expertise: Crafting the Dairy Brand Rise developed a cohesive digital identity for DMI and its subsidiaries using the data collected in preliminary surveys. The envisioned state of DMI’s brand was then used as inspiration in redesigning page templates according to SEO and UX best practices. Rise’s design balanced a variety of imagery shared by DMI stakeholders: Friendly, yet professional. Calm, yet bright. Small town, yet contemporary. Established, but not too inside-baseball. Easy, Cheesy Updates: Migrating to User-Friendly Technology Overhauled DMI’s technology stack inclusive of a new enterprise-level CMS, hosting, systems integrations, resource library, and content authoring workflows/governance within the CMS. Empowered DMI’s team to create and... --- > Discover Tempur Sealy's approach to scaling Amazon performance, balancing ad strategies to achieve business goals and profitability. - Published: 2025-03-08 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/tempur-sealy-scaling-amazon-performance Tempur Sealy InternationalTempur Sealy International is the world’s largest bedding provider. The company develops, manufactures, and markets sleep and relaxation products under globally popular brands such as Tempur-Sealy, Tempur-Pedic, and Sealy. The ChallengeTempur Sealy sought to accelerate their revenue growth on Amazon while remaining profitable. They partnered with Rise to help them balance their promotional strategy and larger Sponsored Ad strategy to achieve total business goals, beyond just a strong ROAS. The StrategyRise worked with Tempur Sealy to identify their margin costs along with historical ad and promotion performance to generate a set of goals that work for their profitability thresholds, from product line to ASINs. This led to an approach focused on growing market share while maintaining short-term margin and profitability KPIs. Additionally, Rise generated an advertising mix plan for Tempur Sealy that focused on incremental growth. The multi-phased approach was not only supported by historical profitability metrics, but also customer phasing data to determine Tempur Sealy's greatest opportunities for seizing market share. By evaluating the brand’s retail readiness through customer data (such as reviews), Rise and Tempur Sealy were able to establish a more competitive identity while providing a better experience for the customer. The ResultsWith this strategy, Rise determined essential measures for Tempur Sealy: The Right Goals: Identifying KPIs that matter most to the brand’s bottom line The Right Products: Aligning assortment to the brand's unique goals The Right Process: Creating a long-term plan to reassess assortment support 51%ROAS improvement 5%Revenue Increase YoY 31%Decrease in Overall Ad... --- > Learn how Meineke utilized connected TV ads in store visits to measure and enhance their digital media reach and impact. - Published: 2025-03-07 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/connected-tv-ads-in-store-visits MeinekeMeineke is a franchise-based leader in automotive repair services, with more than 900 global locations. The ChallengeThe popular auto repair service provider wanted to drive customers into store locations, but struggled to measure the incremental reach of their digital media efforts. The StrategyRise recommended a Connected TV (CTV) focused strategy to reach an engaged audience. Activating The Trade Desk’s live event deals, Meineke aligned with premium inventory like NHL and NFL games. Then, by layering on third-party data, the advertiser was able to reach the right audience while they engaged with premium content. Using the Nielsen Over-the-Top (OTT) measurement capabilities available through The Trade Desk, Rise quantified the incremental reach of campaigns by measuring the exposed lift of CTV viewers who were not reached by ads shown on linear TV. The On Target Percentage (OTP) across all the target demos was higher on CTV compared to linear TV. For ages 25-54, CTV’s OTP was 46% higher than the OTP for linear TV and across a younger demographic, 18-34, CTV was on-target over 180% more than linear TV. Additionally, Rise was able to avoid ad saturation by using frequency caps. On average, viewers were exposed to the same ad one-third fewer times on CTV than via linear TV, making for a better consumer experience. The ResultsThrough their strategic planning and activation, Rise reported ~48K Factual in-store visits over two months, driving 5% of users reached to a store location. Not only did Rise succeed in increasing brand awareness and reaching a... --- > Understand the challenges Stanley Steemer faced in boosting search revenue while meeting the demands of its many franchise owners. - Published: 2025-03-06 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/stanley-steemer-boosting-search-revenue Stanley SteemerStanley Steemer is a leading US carpet and floor cleaning brand with independently owned and operated franchise locations. Paid search was a key contributor to Steemer’s sales in recent years, and Steemer sought to up-level their search program to better meet the needs of their franchise owners, reduce the cost per scheduled job, and increase the total volume of jobs. Specifically, Steemer wanted a 10% increase in total jobs in Q1 2019. The ChallengeSupporting Steemer’s complexity―over 110 individual franchise owners and 35 branches, each with location-specific targeting and messaging needs―would be the most challenging part. With an increase in smaller, less expensive local competitors, each media dollar would also need to work harder than ever to continue generating jobs and revenue. Last, but certainly not least, Steemer needed a plan that would impact Q1 2019 performance, fast. The StrategySteemer partnered with Rise to develop a three-part strategy to grow the overall volume of jobs driven by search, decrease cost per job, and hit the ground running to have an immediate impact, all while better aligning the search program to franchise owner business outcomes: Implement a granular account structure for better budget control to improve ROI Develop hyper-local targeting and messaging for a more relevant customer experience and improved conversion rate Create a measurement framework to better align search investments to business outcomes Rise built a technology-supported measurement framework within Connex to: Integrate additional offline data to understand the true ROI of a search keyword. Make better, faster optimization decisions... --- > Unlock the potential of capturing conversions with Instagram Stories. Discover creative strategies to boost your sales online and offline. - Published: 2025-03-05 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/capturing-conversions-with-instagram-stories Ulta BeautyFounded in 1990 and headquartered in Illinois, Ulta Beauty is the largest beauty retailer in the US and a popular destination for cosmetics, men and women’s fragrances, skincare solutions and haircare products. Each store has a full-service salon featuring hair, skin, brow and makeup services. The ChallengeUlta Beauty wanted to increase awareness of its 3-week Gorgeous Hair Event featuring daily haircare brand promotions, and to drive online and in-store sales. In the past, Ulta Beauty had used single photo ads in Instagram Stories advertising, but for its upcoming Gorgeous Hair Event the company wanted a stronger way to grab shopper attention. "We partnered closely with media agency Rise Interactive and the Facebook team about using Instagram Stories to showcase content and highlight our event promotion in a unique and effective way... We saw amazing results and an increase in customer consideration within the haircare category. "SVP, BRAND MARKETING, ULTA BEAUTY The StrategyUlta Beauty partnered with teams at Facebook and Rise Interactive, who shared best practices on creating thumb-stopping assets to drive business results. This included creating ads in the full-screen Instagram Stories format, showing branding within the first few seconds, and using text overlays that work well when the sound is turned off. Ulta Beauty also built a video ad in the two-card carousel format, which featured eye-grabbing creative along with prominent promotional messaging to catch viewers’ attention. The first card used fast-cut motion to show images of various haircare products interspersed with bold color-blocking and head shots of... --- > Unlock the potential of Amazon sponsored ads profitability at scale with insights from Turtle Wax's successful journey. - Published: 2025-03-04 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/amazon-sponsored-ads-profitability-at-scale Turtle WaxTurtle Wax is the ‘Most Innovative Brand in Car Care’ with the No. 1 selling spray wax, car wash, & carpet & fabric products. The ChallengeAs Turtle Wax customer behavior shifted more heavily to shopping on Amazon, Turtle Wax knew they needed a comprehensive Amazon advertising strategy to retain visibility on Amazon and drive sales. Turtle Wax partnered with Rise to scale profitably amidst challenges: Risk of Amazon shutting advertising off for low price point items, referred to as “CRaP” (Can’t realize any profit) Need to accelerate and scale Amazon sales quickly, while improving efficiency The StrategyAccount Rebuild to Improve Media Efficiency (ROAS, ACoS) Mined and organized all historic converting query data to determine optimal new account structure. Expanded from 10 campaigns with many keywords, to hundreds of campaigns with fewer, more specific keywords to improve efficiency with better bid control and precision. Product Bundling Strategies and Monitoring CRaP Reduced CRaP-related advertising issues and improved profitability by promoting product bundles with a higher AOV. Shifted spend from low price point items to bundled products to minimize CRaP outages. Scalable Keyword Discovery and Bid Strategy Leveraged auto campaigns and mined query performance data to discover new keywords to add to more robust manual campaigns. Shifted budget mix from auto campaigns to manual campaigns to maximize spend on top performing keywords and scale revenue. The ResultsThe granular Sponsored Ads account structure made it easier to identify wasted spend and re-deploy it into higher ROI keywords. Bundling strategies and bid optimization also... --- > Explore how a data driven seo optimized website redesign can enhance your site's crawlability and drive organic traffic. - Published: 2025-03-03 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/data-driven-seo-optimized-website-redesign Nicklaus Children's HospitalNicklaus Children's Hospital is South Florida's only licensed specialty hospital exclusively for children, with nearly 800 attending physicians and more than 475 pediatric subspecialists. The 309-bed hospital, known as Miami Children's Hospital from 1983 through 2014, is renowned for excellence in all aspects of pediatric medicine, with many programs routinely ranked among the nation's best by U. S. News & World Report, since 2008. The hospital is also home to the largest pediatric teaching program in the southeastern United States and has been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession's most prestigious institutional honor. The ChallengeNicklaus Children’s Hospital wanted to maximize organic visibility, ensure crawlability and indexability, and ultimately drive conversions through the development of a more search-friendly website. The StrategyTo improve the overall performance of the website, Rise developed a comprehensive website migration strategy focused on 4 main areas: Data-Driven Navigation Development: Rise’s SEO and UX teams determined which sections of the site carried the most opportunities for SEO improvement by analyzing traffic and conversion data as well as Voice of Customer. Through their findings, they recommended increasing the searchability of the Find a Physician category, as this priority category is vital to the site’s overall conversions. Moving it up to the primary navigation allows users to more easily find the section. It also enables search engines to have better access to important, relevant content, which helps distribute authority and improve ranking potential. Content Restructure: By assessing key metrics like organic traffic... --- > Learn how Wilton scaled efficiently on Amazon by restructuring their account and implementing strategic advertising changes. - Published: 2025-03-02 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/scaling-efficiently-on-amazon WiltonWilton is an innovative leader in bakeware and decorating tools. The ChallengeWilton sought to accelerate its flourishing Amazon business in 2018 after experiencing strong performance in 2017. The company wanted to increase its revenue by investing more in advertising but needed insight on how to remain profitable while scaling its marketing strategy. Wilton then partnered with Rise Interactive to address these challenges and help scale advertising results at an improved return (ROAS or ACoS). The StrategyGenerated Granular Account Structure Restructured Wilton's Amazon account and generated 1. 2K+ unique campaigns (up from 31 when the account transitioned) and 7. 7K+ unique keywords (up from 1,056 unique keywords). Negative Keyword Implementation Removed duplicative keywords and implemented comprehensive negative keyword strategy to minimize customer search term overlap between campaigns, keywords, and bids to better control CPCs. Optimized Product Mix Rise worked with Wilton to prioritize their existing advertised product mix to ensure advertising spend was first directed to the products with the highest propensity to convert at the efficiency desired. The ResultsQ3'17 vs Q3'18 Grew revenue 93% with a more granular sponsored ads account structure. 93%Amazon Revenue Growth --- > Discover how personalized messaging drives online requests and improves patient engagement at Nicklaus Children’s Hospital. - Published: 2025-03-01 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/personalized-messaging-drives-online-requests Nicklaus Children's HospitalNicklaus Children's Hospital (formerly Miami Children's Hospital) is a world leader in pediatric healthcare with more than 650 physicians, 3,400 employees, and 130 pediatric specialties and sub-specialty offerings. The ChallengeNicklaus Children’s Hospital had aggressive goals to drive more online appointment requests year over year (YoY). The StrategyRise created a smarter, more relevant programmatic remarketing campaign to drive online appointment requests by personalizing creative and messaging based on user-level data and behavior. Flexible Ad Units Based on user-level data, each creative unit featured one of over 50 sub-specialty services, with Spanish or English copy, across a variety of lifestyle imagery -- totaling over 1,500 potential creative variations. Smarter Audience Targeting with Machine Learning Rise’s personalization recommendation engine provided a unique 1-to-1 ad experience, selecting each creative variation based on past performance data and user-level behavior. Hyper-Specific Landing Pages Users clicked through to a landing page that matched the sub-specialty and language featured in the ad to improve likelihood to convert. The ResultsTo confidently measure success, Rise executed a test & control study, where the personalized creative experience proved substantially more effective at driving online appointment requests. 23%increase in conversions vs. control group --- > See how prioritization leads to profitability at NorthShore University, maximizing returns through smart marketing strategies. - Published: 2025-02-28 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/prioritization-leads-to-profitability NorthShore University HealthSystemNorthShore University HealthSystem is an integrated healthcare delivery system employing more than 10,000 people with more than 900 primary and specialty care physicians. The ChallengeNorthShore sought to market a wide variety of services in the extremely competitive healthcare category, with limited resources. The StrategyIn order to help the brand achieve a higher return from its marketing dollars, Rise developed strategies around which keywords and service lines should be “owned” and which should be “rented” based on competition and likelihood to rank, as well as other factors. Data Analysis By leveraging data from Google AdWords, Bing Ads, Google Analytics, Invoca (call tracking), Google Webmaster Tools, and DoubleClick for Search, Rise was able to identify historical insights and trends, adjust bids in near real-time, and develop the most appropriate content for users. Keyword Domination Paid search was used to capitalize on short-tail keywords that would be increasingly difficult to rank for organically, given the steep competition in the medical field. Therefore, the organic strategy was to target and rank highly for long-tail keywords. In this way, both channels were able to efficiently maximize coverage on a large number of keywords related to the primary service lines. Operational Efficiency Northshore’s paid search account was restructured with an emphasis on the more profitable service lines, allowing for improved ease of management of campaign-level budgets, ad copy personalization, and keyword-level bids and modifiers. Simultaneously, Rise refreshed all keywords for these service lines, updated metadata, and edited on-page content in order to improve organic... --- > Discover how ULTA Beauty is exceeding seasonal expectations with innovative digital marketing strategies and targeted audience engagement. - Published: 2025-02-27 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/exceeding-seasonal-expectations ULTA BeautyULTA Beauty is one of the largest beauty retailers in the United States, with over 928 retail store locations in 48 states. The company carries over 20,000 prestige and mass beauty products and employs more than 19,000 individuals. The ChallengeFor both ULTA’s brick and mortar locations and e-commerce business, the holiday season is a critical time for top line sales. Heading into the holidays, ULTA wanted to boost online sales revenue and increase the efficiency of its digital marketing investments. The StrategyRise developed a multi-channel digital strategy that prioritized the brand’s highest opportunity audience segments, with a goal of delivering the most relevant and timely marketing messages to those individuals. Using its proprietary programmatic buying technology, Rise targeted audience segments that had previously shown interest in ULTA’s merchandise with relevant messages and specific products. Rise also matched ULTA’s existing customer database and used email marketing to retarget those audiences, taking the data from both the display banner ads and email marketing campaigns to further prioritize and optimize the campaign. The ResultsThe cross-channel, prioritized approach provided strong year-over-year performance for the brand and helped ULTA exceed its business goals during this critical season, yielding major results. 3 6%increase in revenue YoY 3xincrease over ROAS goal 256%increase in average ROAS --- > Learn how the American Egg Board used a data informed strategy to revamp their website for increased traffic and visibility. - Published: 2025-02-26 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/data-informed-strategy-delivers-results American Egg BoardThe American Egg Board (AEB) connects America’s egg farmers with consumers and communicates the value of The Incredible Edible Egg™. The ChallengeHistorically, AEB's Incredible Egg site relied heavily on organic traffic to drive awareness and stimulate demand for egg consumption. However, its website showed declining traffic and organic visibility, year-over-year. Rise was challenged with updating Incredible Egg's site architecture, optimizing the mobile experience, and refreshing existing content in order to create a search-friendly website that would maximize visibility, improve the user experience, and ultimately increase site visits. The StrategyRise began by developing an integrated, site-wide keyword strategy. Through holistic analysis, Rise was able to take an informed approach to the new site architecture build-out by uncovering user intent and organizing the site’s content around that intent. The technical development of the new site was driven by an SEO-first approach. To accompany the recommended new site architecture, Rise created a URL strategy that would capitalize on past value and authority already established by the brand. Next, Rise provided recommendations to remove and merge sections of the old site to ensure the new site was streamlined, user-friendly, and properly optimized to best support the keyword strategy. Rise’s data-driven approach identified the most highly trafficked pages and enabled AEB and Rise to focus on the highest priority opportunities, while capitalizing on existing SEO equity. Once the site launched, realtime SEO monitoring quickly identified and resolved any issues that arose. The ResultsRise successfully created a new website experience and SEO strategy for... --- > See how a hyper local strategy delivers results by helping Nicklaus Children’s Hospital effectively reach patients in need. - Published: 2025-02-25 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/hyper-local-strategy-delivers-results Nicklaus Children's HospitalNicklaus Children’s Hospital (formerly Miami Children’s Hospital) is a world leader in pediatric healthcare with more than 650 physicians, 3,400 employees, and 130 pediatric specialties and subspecialty offerings. The ChallengeNicklaus Children’s Hospital’s vision is “to be where the children are” and to be a trusted partner to children and their families, not only in times of illness, but throughout their life journeys. Rise partnered with Nicklaus to create a search strategy that would better reflect this promise and effectively reach patients, driving them to request appointments and visit the hospital’s facilities. The StrategyKeyword Domination To help Nicklaus better serve its community, Rise created a hyper-local search strategy enabling the hospital to own as much real estate on the first page of search results as possible. This included creating and optimizing individual Google My Business pages for all physical targeted care centers, such as urgent care and outpatient centers. Then, by developing a paid local strategy consisting of time-of-day targeting and layered geo-targeting based on zip codes, Rise concluded that a five-mile radius proved to be the most efficient target to maximize reach without compromising return and added modifiers for underserviced zip codes within those areas. Online and Offline Measurement While search may influence a patient’s decision to choose one of the centers, not all conversions take place online. Rise implemented a phone call reporting solution, along with enhanced ad extensions, to help Nicklaus gain better visibility into the customer journey and measure performance. These insights allowed for continuous... --- > See how the digital debut for a classic product transformed S.O.S soap pads, enhancing their appeal through targeted marketing tactics. - Published: 2025-02-24 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/digital-debut-for-a-classic-product Clorox S. O. SS. O. S soap pads are a classic household product produced by The Clorox Company. The ChallengeSince 1917, Clorox’s S. O. S soap pads have been a favorite household cleaning item. However, in 2014, S. O. S realized that its marketing efforts were not effectively reaching and engaging with its desired audience, particularly in the digital space. S. O. S wanted to reach a younger audience and reintroduce the value of S. O. S pads into the marketplace. Teaming up with WindmillNext, a brand strategy agency, Rise provided S. O. S with a complete digital makeover and a data-driven content marketing strategy. The StrategyRise leveraged website traffic history, competitive intel, market research, and search and social media trends to understand what messages would create contextually relevant experiences for S. O. S’s customers. Through research, Rise uncovered a compilation of insights that indicated S. O. S customers were interested in content that focused on making cleaning faster and easier, specifically product uses, tips, how-to content, and life hacks. In response, Rise strategized and executed a “Who Knew? ” integrated marketing campaign and produced a wealth of unique digital content. Rise restructured S. O. S’s website to address recent competitive and SEO insights, and to overall prioritize the how-to content and develop a social media presence through engaging content. The ResultsIncorporating multiple data insights to inform a new digital marketing strategy, Rise created content for S. O. S. that shared examples and video demonstrations of S. O. S product... --- > Uncover the importance of enhancing content to increase visibility in competitive healthcare markets for better patient outreach. - Published: 2025-02-23 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/enhancing-content-to-increase-visibility NorthShore University HealthSystemNorthShore University HealthSystem is an integrated healthcare delivery system employing more than 10,000 people with more than 900 primary and specialty care physicians. The ChallengeNorthShore wanted to increase visibility and drive awareness around its service offerings to both current and potential patients. The difficulty was implementing a strategy that would secure first page real estate in Google search results in a keyword-competitive healthcare market. The StrategyUsing its SEO Quick Win strategy, Rise Interactive identified areas of opportunity on NorthShore’s site where content, design, and metadata changes could earn first page real estate in Google search results, as well as increase traffic and leads. On-Site Meta Data Optimization Rise re-evaluated the page’s URL, title tag, and meta description. By creating a compelling, creative, and most importantly, organic title, Rise effectively boosted the page’s rankings for the targeted keyword. An improved meta description also helped drive more clicks to the site, resulting in additional visits. Content Creation & Development To increase the relevancy and quality of the page, Rise created fresh content and optimized it with the most valuable targeted keyword. Page Layout By rearranging and optimizing the headings with the targeted keyword, adding internal links, and rearranging the overall organization of the page, Rise ensured the most important content on the page was crawled first, improving relevance, ranking, and traffic to the page. The ResultsNorthShore was able to see significant lifts as a result of Rise’s SEO Quick Win strategy within just one month. 1stpage ranking in Google search... --- > See how AEB utilized a data driven approach to user experience, making it easier for consumers to find their favorite egg recipes. - Published: 2025-02-22 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/data-driven-approach-to-user-experience American Egg BoardThe American Egg Board (AEB) connects America’s egg farmers with consumers, communicates the value of The Incredible Edible Egg™ and receives funding from a national legislative checkoff on all egg production from companies with more than 75,000 hens in the continental United States. The ChallengeAEB's Incredible Edible Egg™ wanted a website that was just as incredible as its brand to provide customers with the best site experience across platforms. To achieve a more user-friendly website experience, AEB partnered with Rise to create a data-driven strategy that would best reach its goals. The StrategyRise first analyzed Incredible Egg’s existing website and found that its recipe pages accounted for nearly half of all site visits. However, users were having to click through as many as five pages to get to their desired recipes from the homepage. Upon learning this, Rise identified an opportunity to enhance the user experience by centering the website’s new design around its recipe content. The new design made most recipes available within two clicks from the home page, enabling users to access their desired content far more quickly and easily. Rise also created condensed recipe collection pages and implemented features to improve the site’s SEO, including filtering capabilities. Additionally, to ensure a consistent and user-friendly experience across platforms, Rise performed extensive testing on desktop, tablet, and mobile devices before launching the website. The ResultsThrough a data-driven approach that married its knowledge of user experience with SEO best practices, Rise helped AEB achieve an incredible increase in... --- > Transform your affiliate marketing strategy by driving revenue with the Rise affiliate network, as demonstrated by ULTA Beauty. - Published: 2025-02-21 - Modified: 2025-04-21 - URL: https://meetrise.com/case-study/driving-revenue-with-the-rise-affiliate-network ULTA BeautyULTA Beauty is one of the largest beauty retailers in the United States, with 928 retail store locations in 48 states. The ChallengeULTA sought to grow its profitability in affiliate marketing and best capitalize on the numerous opportunities within the channel in the most efficient manner. The StrategyAffiliate marketing is an efficient and cost-effective way to reach a brand’s target audience, yet retailers often leave a significant amount of money on the table. Recognizing this, Ulta and Rise identified an opportunity to leverage Rise’s unique approach to affiliate marketing and maximize return on investment within the channel. ULTA was running its affiliate program through a traditional network with variable fees. After a deep analysis, Rise worked with ULTA to develop a plan to switch its program to a flat-rate structure, starting with a test of its largest publisher. Using the Rise Affiliate Network, a proprietary blend of platforms, technology, and relationships, Rise was able to help ULTA increase revenue and return on ad spend, which led the retailer to transition its other affiliates to a flat-rate model as well. In doing so, ULTA was able to save on network fees and reinvest that money back into its digital marketing programs. The ResultsThrough this model, ULTA was able to capitalize on efficiency opportunities at the publisher level to ensure that commission rates were optimized toward the top performers. 40%increase in revenue YoY 22%increase in ROAS YoY 70%decrease in network fees YoY --- ---