23 Jul 2025
Audience-first doesn’t mean context-last: Rethinking media strategy
LinkedIn recently reminded me that this is my 20th year in the industry, and I…
18 Jul 2025
Amazon held the longest Prime Day ever — but was it worth it?
Look, we love Prime Day as much as anybody. In addition to the huge amount…
17 Jul 2025
Why test-and-control experiments should be every marketer’s superpower
In today’s performance-driven marketing world, the pressure to prove ROI is intense. Marketers are constantly…