Nicklaus Children's Hospital
“We used personalization to make every ad feel like it was made for one person.”
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It all starts here
Their Story
Nicklaus Children’s Hospital is a leading pediatric healthcare provider, offering specialized care across more than 130 pediatric specialties and serving families throughout South Florida.
The Challenge
Nicklaus set aggressive goals to increase online appointment requests year over year.
To achieve this, they needed to:
- Improve the effectiveness of remarketing campaigns
- Deliver more relevant messaging to potential patients
- Increase conversion rates from digital media
The Insights
- Generic remarketing lacked relevance and limited engagement
- Personalization at the user level could significantly improve performance
- Matching ad creative to user intent would increase likelihood to convert
- Consistency between ad experience and landing page was critical
The Strategy
Rise developed a personalized programmatic remarketing strategy designed to tailor messaging and creative to individual users based on behavior and past interactions.
The Solution
Dynamic Creative Personalization
- Built over 1,500 creative variations
- Featured 50+ sub-specialty services with English and Spanish messaging
- Adapted imagery and messaging based on user behavior
Machine Learning–Driven Targeting
- Leveraged a personalization engine to deliver 1-to-1 ad experiences
- Selected creative dynamically based on past performance and user data
Aligned Landing Experiences
- Directed users to landing pages matching ad content
- Ensured consistency in sub-specialty and language
- Reduced friction and improved conversion likelihood
The Results
The personalized approach significantly outperformed standard remarketing strategies in a controlled test environment.
increase in conversions vs. control group
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