Nicklaus Children's Hospital
“We met patients exactly where they were—literally.”
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It all starts here
Their Story
Nicklaus Children’s Hospital is a leading pediatric healthcare provider, offering specialized care across more than 130 pediatric specialties and serving families throughout South Florida.
The Challenge
Nicklaus aimed to fulfill its vision of “being where the children are” by reaching patients more effectively through search.
To do this, they needed to:
- Improve visibility in highly localized search results
- Drive appointment requests and in-person visits
- Capture both online and offline patient interactions
The Insights
- Patients searching for care are highly location-driven
- First-page visibility in local search is critical for healthcare decisions
- Many conversions happen offline, especially via phone calls
- More precise geographic targeting could improve both efficiency and reach
The Strategy
Rise developed a hyper-local search strategy combining SEO and paid media to maximize visibility and performance at the community level.
The Solution
Hyper-Local Search Optimization
- Created and optimized Google My Business profiles for targeted care centers
- Increased visibility across urgent care and outpatient locations
- Focused on dominating first-page local search results
Geo-Targeted Paid Media Strategy
- Implemented zip code–level targeting with a refined five-mile radius
- Applied time-of-day targeting to align with patient behavior
- Adjusted bids to prioritize underserved areas
Online & Offline Conversion Tracking
- Implemented call tracking to capture offline conversions
- Enhanced ad extensions to drive direct engagement
- Used insights to continuously refine bidding and messaging strategies
The Results
The integrated local strategy significantly improved performance across targeted care centers, increasing both visibility and patient engagement.
increase in local targeting conversion volume
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increase in local targeting conversion rates
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increase in calls to targeted care centers
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