Digital debut for a classic product

// It all starts here

Their Story

S.O.S® soap pads, a classic household cleaning product from The Clorox Company, have been a trusted staple in homes since 1917.

The Challenge

Despite strong brand recognition, S.O.S was struggling to effectively reach and engage a younger audience—especially in digital channels.

The brand needed to:

Modernize its digital presence
Reintroduce product value to a new generation
Increase engagement across web and social platforms

The Insights

Consumers were actively searching for quick, practical cleaning solutions
Content focused on how-to tutorials, tips, and life hacks resonated most
Existing digital presence did not reflect how users wanted to engage with the product
Opportunity existed to reframe S.O.S as a versatile, modern cleaning solution

The Strategy

Partnering with WindmillNext, Rise developed a data-driven content marketing strategy designed to reposition S.O.S through relevant, engaging digital experiences.

The Solution

Content-Led Campaign Development

Launched the “Who Knew?” integrated marketing campaign
Produced engaging digital content highlighting product use cases and benefits
Focused on practical, relatable demonstrations to connect with modern audiences

Website & SEO Optimization

Restructured the website based on competitive insights and SEO opportunities
Prioritized how-to content to align with user intent
Improved discoverability and usability

Social Media Expansion

Built a stronger social presence through engaging, shareable content
Leveraged video and demonstrations to increase interaction
Connected content strategy across web and social platforms

The Results

The new digital strategy successfully repositioned S.O.S for a modern audience, driving significant growth in engagement and visibility within just four months.

increase in website engagement and overall traffic

0 X

Facebook fans in 6 weeks, surpassing the largest competitor

0 K+

increase in YoY page views

0 % +