Meineke
“We proved streaming ads don’t just build awareness—they drive people into stores.”
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It all starts here
Their Story
Meineke is a global leader in automotive repair services, operating more than 900 franchise locations worldwide.
The Challenge
Meineke wanted to drive more customers into physical store locations—but lacked a clear way to measure the incremental impact of its digital media efforts.
The goal was to:
- Increase in-store visits
- Reach new audiences beyond traditional TV
- Prove the value of digital channels in driving offline conversions
The Insights
- CTV offers access to audiences not reached by traditional linear TV
- Live sports programming provides highly engaged, high-attention viewership
- Incremental reach and performance can be measured using OTT data
- Lower ad frequency can improve user experience and reduce saturation
The Strategy
Rise developed a Connected TV (CTV) strategy focused on reaching high-value audiences through premium streaming content.
The Solution
Premium CTV Activation
- Leveraged The Trade Desk to access live event inventory
- Aligned campaigns with high-profile NHL and NFL programming
- Targeted audiences using third-party data
Incremental Reach Measurement
- Utilized Nielsen OTT capabilities
- Measured exposed lift from audiences not reached by linear TV
- Compared performance across demographic segments
Optimized Ad Delivery
- Implemented frequency caps to reduce overexposure
- Delivered ads more efficiently with fewer repeat impressions
- Improved overall viewer experience
The Results
The CTV strategy successfully expanded reach, improved targeting efficiency, and drove measurable in-store activity.
higher conversion rate on live sports
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%
lower frequency on CTV than linear TV
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%
in-store visits over two months
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K
0
