Turtle Wax
“We turned an inefficient Amazon account into a scalable, high-ROAS machine.”
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It all starts here
Their Story
Turtle Wax is a leading innovator in car care, known for top-selling products across spray wax, car wash, and interior cleaning solutions.
The Challenge
As customer behavior shifted toward Amazon, Turtle Wax needed to scale sales while maintaining profitability.
They faced key challenges:
- Risk of Amazon suppressing ads for low-margin products (“CRaP”)
- Inefficient campaign structure limiting control and scalability
- Need to rapidly increase revenue while improving ROAS
The Insights
- Existing campaign structure limited visibility into performance and wasted spend
- Low-priced items created profitability risks under Amazon’s CRaP constraints
- High-performing search queries were not fully leveraged
- Greater control at the keyword level would unlock scalability and efficiency
The Strategy
Rise developed a comprehensive Amazon strategy focused on improving account structure, increasing average order value, and optimizing keyword performance.
The Solution
Account Restructuring for Efficiency
- Rebuilt campaign structure using historical query data
- Expanded from 10 campaigns to hundreds with tighter keyword groupings
- Improved bid control and performance visibility
Product Bundling for Profitability
- Shifted focus from low-priced items to bundled products with higher AOV
- Reduced CRaP-related disruptions
- Increased profitability per transaction
Keyword Expansion & Optimization
- Leveraged auto campaigns to discover new high-performing queries
- Migrated top-performing keywords into manual campaigns
- Reallocated budget toward proven, high-ROI search terms
The Results
The new structure and optimization strategy significantly improved both scale and efficiency, enabling strong revenue growth without proportional increases in spend.
YoY revenue growth with only +205% increase in spend
0
% +
decrease in CPC
0
%-
increase in ROAS
0
% +
decrease in ACoS
0
%-
