Predictions 2023: TikTok

The market demand for TikTok has boomed within the last few years. The platform’s community-based and engaging content is uniquely paving the way for advertisers to leverage TikTok’s innovative products that authentically connect with their target audiences. 

As part of our Predictions 2023 Series, Mina Salami (Head of Strategic Partnerships, Rise Interactive) and Taylor Roy (Agency Partnerships Manager, TikTok) discuss:

  • How to tap into TikTok’s powerful mix of content, community and culture to forge genuine connections with a wide variety of audiences.
  • The cutting-edge products that TikTok launched in 2022.
  • A sneak peek into TikTok’s innovations on the horizon and predictions for 2023.

Interested? Register now and get instant access to a full video and recap of this timely conversation! 




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About Rise

Rise, a Quad agency, is a full-service, omnichannel media agency that provides strategic solutions for brands to valuably connect with their audiences.

Specializing in media, customer experience, and analytics, Rise helps clients seamlessly navigate both brand and demand, driving consumer connections and tying all media to a direct business outcome. Powered by approximately 500 people who globally support over $1 billion in media, Rise serves brands across all industries including retail, direct-to-consumer, consumer packaged goods, healthcare, and financial services.

As part of Quad, a global marketing experience company, Rise leverages a proprietary tech and data stack that provides brands with a telescopic view into the media touchpoints that change behavior and can transparently optimize their marketing spend to drive business growth.