Episode 1: Audience Targeting in a Privacy-First World

Cookies, Walled Gardens, and Identity Explained

Our first installment in our Back-to-School Marketing Binge Watch series features Rise Interactive experts Justin Garvin (VP, Media Strategy) and Natalie Scherer (SVP, Marketing).  They break down how to tackle concepts like cookieless targeting and walled gardens as these new trends take hold of the digital marketing landscape. 

Interested in learning more? Let the learning begin!

About Rise

Rise, a Quad agency, is a full-service, omnichannel media agency that provides strategic solutions for brands to valuably connect with their audiences.

Specializing in media, customer experience, and analytics, Rise helps clients seamlessly navigate both brand and demand, driving consumer connections and tying all media to a direct business outcome. Powered by approximately 500 people who globally support over $1 billion in media, Rise serves brands across all industries including retail, direct-to-consumer, consumer packaged goods, healthcare, and financial services.

As part of Quad, a global marketing experience company, Rise leverages a proprietary tech and data stack that provides brands with a telescopic view into the media touchpoints that change behavior and can transparently optimize their marketing spend to drive business growth.